• Attract, Convert, Retain 2.0

    … The basic idea of lead generation has been the same thing for quite some time — and rightfully so, because it works. You attract a visitor to your site, convert them into a customer, then retain them for as long as possible (because it is cheaper to keep existing customers than get new ones). Unfortunately, this model is starting to show its…

    John Paul Mains/ Marketing Land- 25 readers -
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