Attribution

    • Attribution and Measurement  is Creating a Data Management Arms Race

      David Staas, president of audience intelligence and mobile programmatic platform NinthDecimal, is a veteran of mobile branding, and has for years has participated in the industry’s obsession with linking consumer location and behavior. An average consumer spends nearly three hours per day on his or her mobile device or devices, according to a March 2017 comScore study, not i ...

      Street Fight- 14 readers -
    • Video Deep Dive: Final attribution…what prompted the customer to buy?

      Mike Blumenthal, Mary Bowling & Ed Reese take a Deep Dive into the topic of attribution. This is our Deep Dive Into Local from August 8th, 2017. In our Deep Dive series, we take a closer look at one thing in local that caught our attention and deserves a longer discussion. If you have a special topic you would like us to discuss for the Deep Dive in Local, please reach out to us.

      Mike Blumenthal/ Local Universityin SEO- 10 readers -
  • Why Location Measurement and Attribution Are Key to Brand Visibility

    … When digital ad measurement company Moat was acquired by Oracle in April, everyone in adtech started to see clearly a change that was happening. “OK, this market is now starting to move,” says Neil Sweeney, founder and CEO of beacon network company Freckle IoT, in an interview with Street Fight. “Everyone is realizing they need measurement…

    Street Fightin Google Facebook- 26 readers -
  • Prioritizing Your PPC Platform Needs

    … the most, in terms of morale? Why? I’d recommend giving them these multiple choice options, as open-ended questions might not help you find a PPC platform so much as identifying team or workload issues. Attribution Bid management Brand protection Call tracking Competitor Analysis CRO Reporting Retargeting Social What part of their PPC responsibilities…

    PPC Heroin Paid Search Retargeting- 15 readers -
  • Attribution: Where We Were? Where We Are? And Where We Are Going?

    … At the beginning of the 20th Century John Wanamaker famously said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Little has changed over the last 100 years. I firmly believe attribution is a people problem, not a technology problem. People tend to be averse to embracing attribution because they fear…

    Performance Marketing Insider- 17 readers -
  • How New Location Data Tools Are Making Attribution a Reality

    … The global advertising industry is a $500B-per-year market spanning mobile, OOH, television and countless other mediums and verticals. And while the underlying technology differs across these mediums, the goals of advertisers do not. The core objective of advertising is to influence a consumer to purchase a product. Whether it’s a bar of soap…

    Street Fightin How To's- 29 readers -
  • Cookies To Humans: Implications Of Identity Systems On Incentives!

    …. Profit Per Human. What every company and non-profit really, really, really need. Why care about something as lame as cost? The only thing that matters is profit. Per. Human. [Bonus: Remember, you can measure profit everyday in Google Analytics!] An incredibly complex story, with implications up and down the organization, with smarter tactical…

    Avinash Kaushik/ Occam's Razor- 29 readers -
  • These Metrics Will Help You Master Lead Attribution

    … to create “wins” for our department and company at large. Most recently, we’ve paid close attention to lead attribution. Once a brand generates leads, marketing teams are responsible for reporting on what sparked those conversions. Yet to do so, they need an attribution system that can make sense of how a customer ultimately becomes a lead. Rules…

    The Content Strategist- 23 readers -
  • High Dollar Learnings from Affiliate Summit West 2017

    More than 6,000 marketing professionals attended Affiliate Summit West (ASW) 2017 this past weekend in Las Vegas. ASW is held twice a year and is one of the performance marketing industry’s largest conferences. The event features tradeshow areas, educational sessions by industry experts, and networking events.

    Acceleration Partners- 39 readers -
  • 10 Digital Media and Marketing Predictions for 2017

    … will allow reach and engagement to be meaningfully compared across Instagram, Snapchat, Twitter, Facebook, Pinterest, etc. Influencer marketing: Perry says live and real-world initiatives will combat the lack of authenticity, and brands will turn to micro-influencers to build authenticity. Brands will rely on real-world influencer events and activations…

    AllTwitterin Google Facebook Twitter- 49 readers -
  • Many Marketers Are Still Unfamiliar With Mobile (Report)

    … With the rise of new opportunities for commerce and marketing and more user engagement than ever in the mobile space, mobile-first has been the focus for 2016. Still, some marketers are still struggling. A study from Opera Mediaworks provides some insight into this year’s growth. According to Opera Mediaworks’ data, application access…

    AllFacebook- 33 readers -
  • Predictions 2017: Attribution is Next

    … This post kicks off our annual Predictions series, underwritten this year by Freckle IoT, a first-party data company that solves in-store attribution for brands and agencies. This post offers a preview of Freckle IoT’s plans for 2017. Catch up with all the 2017 forecasts here. By the end of 2016, annual digital ad spending will exceed $72…

    Street Fightin Mobile- 15 readers -
  • Why Your Video Needs Music (And Where To Get it)

    ► Join the club and subscribe for more fun videos: http://www.youtube.com/houseofhaloNL Give this video a thumb up or leave a comment below! We’d love to hear from you! ← Our previous video: https://www.youtube.com/watch?v=LizfO5GywKU ► Twitter: https://twitter.com/HouseofHalo ► Facebook: https://www.facebook.com/houseofhalopage ► Vine: https://vine.

    ReelSEOin YouTube- 20 readers -
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