• Why All Local Tech Vendors Need Offline Attribution in 2018

      This post is part of our annual Predictions series, underwritten this year by Freckle IoT, a first-party data company that solves in-store attribution for brands and agencies. This post offers a preview of Freckle IoT’s plans for 2018. Catch up with Street Fight’s other 2018 forecasts here and here — and watch out for more in the coming weeks.

      Street Fight- 21 readers -
  • Stockio: A Better Option for Free Graphical Assets

    … No matter how great your content, you need to have an appealing look to really make your website pop. The ins and outs of using stock photos can be complicated and buying assets is often expensive. However, savvy users can make great use of a free stock photo site. Stockio is a great choice for anyone looking to make their blog look better. Free…

    The Blog Herald- 17 readers -
  • Why Battle Over Advertising Attribution When Incrementality Can Win the War?

    … always been difficult to measure and optimize. Instead, marketers turn to attribution models that try to paint an accurate picture of how online advertising truly pays off. Unfortunately, they all fall short in multifaceted campaigns. The attribution mess When you take a closer look at the most common attribution models used in digital…

    Nanigansin Retargeting- 11 readers -
  • Evolving past last-click attribution in paid search

    … “Better the devil you know than the devil you don’t.” That famous quote applies to the many marketers who default to last-click attribution, even with its well-documented failure to take the entire customer journey into consideration. During ClickZ’s latest Masterclass on paid search optimization, in association with Fospha and Kenshoo, we…

    Mike O'brien/ Search Engine Watchin Paid Search- 11 readers -
  • How Brands Determine Their Local Marketing Effectiveness

    … the full picture of multichannel marketing or online-to-offline attribution. Street Fight’s latest survey of big brands’ and retailers’ local marketing and advertising strategies and tactics showed that over half of them use site analytics, while over one-third used point-of-sale data or promotion codes, as shown in the figure below. Tools like…

    Street Fight- 17 readers -
  • Attribution and Measurement  is Creating a Data Management Arms Race

    … to Walmart.’” NinthDecimal separated its data platform from media in 2014, and Staas says the business now exists in four categories: audience data, brand activation, measurement and attribution, and insights and analytics. He says that these segmented datasets are now solving some of the industry’s biggest marketing challenges, such as associating…

    Street Fight- 15 readers -
  • Advertisers Beware: Your Retargeting Attribution May Be Flawed

    … Is your retargeting solution truly effective? The answer to that question is not always clear. While many solutions may claim to drive sales, a black-box approach and lack of in-depth reporting keeps many advertisers in the dark and prevents them from crafting truly impactful retargeting campaigns. Why does a lack of transparency lead to flawed…

    Nanigansin Social Retargeting- 19 readers -
  • Why Location Measurement and Attribution Are Key to Brand Visibility

    … When digital ad measurement company Moat was acquired by Oracle in April, everyone in adtech started to see clearly a change that was happening. “OK, this market is now starting to move,” says Neil Sweeney, founder and CEO of beacon network company Freckle IoT, in an interview with Street Fight. “Everyone is realizing they need measurement…

    Street Fightin Google Facebook- 28 readers -
  • Prioritizing Your PPC Platform Needs

    … the most, in terms of morale? Why? I’d recommend giving them these multiple choice options, as open-ended questions might not help you find a PPC platform so much as identifying team or workload issues. Attribution Bid management Brand protection Call tracking Competitor Analysis CRO Reporting Retargeting Social What part of their PPC responsibilities…

    PPC Heroin Paid Search Retargeting- 16 readers -
  • Adobe Digital Insights: The State of the Digital Union 2017

    … This! year over year. Quality choice and competition continue to increase in availability. Growth is Easy, Retention is Hard – In the past three years, growing companies saw a 30% increase in new visitors Tweet This! but 73% of those first-time visitors don’t return. MarTech Silos – 40% of companies have multiple MarTech platforms, technologies…

    Douglas Karr/ Marketing Technology Blog- 22 readers -
  • Attribution: Where We Were? Where We Are? And Where We Are Going?

    … At the beginning of the 20th Century John Wanamaker famously said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Little has changed over the last 100 years. I firmly believe attribution is a people problem, not a technology problem. People tend to be averse to embracing attribution because they fear…

    Performance Marketing Insider- 17 readers -
  • How New Location Data Tools Are Making Attribution a Reality

    …, continued investment in programmatic advertising technology and transactions will see programmatic’s share of total US digital video ad spending rise to 82.0% by 2018. Conclusion: The coupling of the adoption of mobile handsets with this shift to automated buying has resulted in the creation of a scalable in-store attribution platform the likes…

    Street Fightin How To's- 29 readers -
  • Cookies To Humans: Implications Of Identity Systems On Incentives!

    … is doing fine. Now. Humans are pavlovian. Incentives matter. Metrics matter. A Key Performance Indicator (KPI), our industry’s lingo for what becomes The metric, has massive influence. Let me share a real-world story with you about this phenomenon, how I end up simply framing the problem above, and the solution for my clients. An amazing…

    Avinash Kaushik/ Occam's Razor- 30 readers -
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