Attribution Measurement

  • The Flight Path: The New Cross-Device Customer Purchase Journey

    … or click-to-call function to assist them. Connected consumers are also coming to expect spot-on personalization — no matter where they are. The Forrester research revealed that 71% of consumers don't take well to inconsistent cross-channel messaging — and one in ten even went so far as to say that inconsistencies in the brand experience from device…

    Soo Jin Oh/ Marketing Land- 13 readers -
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