Attribution Measurement

  • The Flight Path: The New Cross-Device Customer Purchase Journey

    … miss out on the credit other device environments play in your consumer's path to purchase. Many attribution measurement companies have already adopted cross-device partners or solutions to solve this, and it's important that marketers do the same. A consumer's world now mirrors a flight map — interweaving across the web on TVs, desktops, laptops…

    Soo Jin Oh/ Marketing Land- 15 readers -
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