Attribution Measurement

  • The Flight Path: The New Cross-Device Customer Purchase Journey

    … Father's Day has just passed, and that means many consumers were scrambling last week to ensure their father's gift arrived in time for the holiday. While many may have begun their path to purchase on a desktop during work, others may have started on a mobile device during their commute home, ultimately completing their purchase journey…

    Soo Jin Oh/ Marketing Land- 27 readers -