Attribution Modeling

  • Navigating the Complexities of Attribution

    … November 6, 2017 We know, we know…attribution is full of complexities. From the human grasp on attribution to explaining the value to your CMO to the nitty-gritty technical side, we have a whole lot to cover. How are we going to fit this into an hour-long webinar? Challenge accepted. Join C3 Metrics’ Aaron Fletcher and Hanapin’s Jacob Brown…

    PPC Hero- 10 readers -
  • The New AdWords Report That Will Change Your PPC Plans

    …, and conversion rate, but specific click and cost estimates aren’t provided in detail. Previous Metrics Removed Where we previously had CTR and Conv Rate data in the reach & frequency report, we don’t have it now. This blurs the clear connection between impressions and final conversions, but because of Google’s priority of attribution…

    Carrie Albright/ PPC Heroin Paid Search- 19 readers -
  • Data Driven Attribution: The Future for PPC?

    … of the increase in competition and decrease in traditional ad space that we are digital marketers are called to be wiser in who and how we target as well as in how we allocate our budget. Enter the new era of attribution. Google’s Data Driven Attribution Model Google AdWords’ Data Driven Attribution Model has been available for qualifying accounts since May…

    PPC Heroin Affiliate Paid Search- 13 readers -
  • Master List of the Best Ad Tech Platforms for PPC

    … July 27, 2017 Have you ever thought to yourself – man, I wish there was a page where I could find out what ad tech platforms are out there (and the best ones!), without having to spend hours upon hours doing research? Well, guess what, you’re in luck! Each company sent in an overview presentation of their services for your convenience…

    Jamie Newton/ PPC Heroin Paid Search- 16 readers -
  • Using Supermetrics To Report PPC Projected Lag Revenue

    … month, while AdWords attributes that revenue back to the click. This scenario is a common occurrence in accounts and is something that needs to be taken into consideration as month-over-month data is reviewed. Awhile back we looked into this and came up with the process to calculate expected lag revenue in AdWords with the attribution -> time lag…

    Jacob Brown/ PPC Heroin Paid Search- 23 readers -
  • How To Use The Attribution Model Comparison Tool

    January 25, 2017 Have you ever taken a deeper look into your customers’ behavior in Analytics? For instance, how long does it take your customers to convert? Understanding your customers’ buying journey is a complex task, but it is worth exploring to understand how they typically shop. Discovering how long your customers take to convert can help you verify that you are measu ...

    PPC Hero- 20 readers -
  • Are You Thinking Of Account-Wide Goals? Let’s Change That Mindset

    … is to get the user to the purchasing stage quickly. Treat it that way. It’s tough to treat these two different types of advertising alike with one attribution model. (Obviously – not the answer everyone wants to hear, but it’s the truth). As seen above, many different things can be looked at when setting goals. So let’s review a larger situation where…

    Jacob Brown/ PPC Heroin Paid Search- 22 readers -
  • Get Critical Funnel Insights With The Top Paths Report

    … campaign data using this attribution model then feel free to tweet @PPCHero with other ideas. Also, think through your campaign naming convention. It is always helpful to think what breakouts would help from a reporting standpoint We love any feedback and are always open to new ideas! …

    Jacob Brown/ PPC Hero- 17 readers -
  • Measuring Conversions Post Converted Clicks: Help For The Lead Gen Advertiser

    … August 2, 2016 Last week fellow PPC Hero Emma Franks wrote a great article about Google’s decision to retire its converted clicks metric. The paid search industry has shifted away from strict adherence to a last click attribution model to more flexible models that consider the entire customer journey. Tracking this journey has led Google…

    Jeff Baum/ PPC Hero- 9 readers -
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