Attribution Models

  • Get Critical Funnel Insights With The Top Paths Report

    … campaign data using this attribution model then feel free to tweet @PPCHero with other ideas. Also, think through your campaign naming convention. It is always helpful to think what breakouts would help from a reporting standpoint We love any feedback and are always open to new ideas! …

    Jacob Brown/ PPC Hero- 5 readers -
  • What are Marketing Attribution Models?

    …? While it might seem very difficult to solve this issue with multi-channel attribution, there is something you can do to make the value you assign to each of your marketing channels a bit more reflective of the role they actually played in generating a conversion – set up a multi-channel attribution model. Multi-channel attribution modeling…

    Austin Paley/ ROI Factor Blogin Paid Search EMail- 17 readers -
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