Attribution Models

  • Get Critical Funnel Insights With The Top Paths Report

    … be found under “Tools > Attribution > Top Paths.” At first glance, this tool seems like an unhelpful mess, but with a little organization, it can become one of your top resources you use to review performance. How do you go about getting organized? Through Excel, of course. First, let’s download the data. When downloading the data I typically…

    Jacob Brown/ PPC Hero- 4 readers -
  • What are Marketing Attribution Models?

    …? While it might seem very difficult to solve this issue with multi-channel attribution, there is something you can do to make the value you assign to each of your marketing channels a bit more reflective of the role they actually played in generating a conversion – set up a multi-channel attribution model. Multi-channel attribution modeling…

    Austin Paley/ ROI Factor Blogin Paid Search EMail- 13 readers -
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