Attribution Models

    • From Last Click To Position-Based: An Attribution Test

      An Attribution Test “Whodunit” is more than just a popular detective narrative, it is an important question in PPC as well. Attribution seeks to answer that question. So, choosing the right model for your account is important. In this blog, we’ll cover a quick overview of Google’s attribution, what led us to consider testing a different attribution, what changes you can expect, ...

      PPC Hero- 6 readers -
  • How to stop Google AdWords campaigns from failing

    …? Content produced in partnership with Fospha. The benefits of data-driven attribution Attribution is defined as the process of ‘accurately assigning value to each digital marketing touchpoint across the complete user journey, providing a great understanding of what combination of events drove conversions’. Most ‘out-of-the-box’ models attribute…

    Search Engine Watch- 13 readers -
  • Why I’m Excited For The New Google Attribution

    … June 16, 2017 You may or may not have read my post last year about how to use AdWords attribution models, but Google is stepping up their already impressive reporting game and combining their reporting tools to give you one solid platform that incorporates Analytics, AdWords, and DoubleClick. If you own a digital strategy for your client…

    PPC Heroin Paid Search Google- 24 readers -
  • Get Critical Funnel Insights With The Top Paths Report

    … be found under “Tools > Attribution > Top Paths.” At first glance, this tool seems like an unhelpful mess, but with a little organization, it can become one of your top resources you use to review performance. How do you go about getting organized? Through Excel, of course. First, let’s download the data. When downloading the data I typically…

    Jacob Brown/ PPC Hero- 17 readers -
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