Attribution Models

  • Get Critical Funnel Insights With The Top Paths Report

    … campaign data using this attribution model then feel free to tweet @PPCHero with other ideas. Also, think through your campaign naming convention. It is always helpful to think what breakouts would help from a reporting standpoint We love any feedback and are always open to new ideas! …

    Jacob Brown/ PPC Hero- 6 readers -
  • What are Marketing Attribution Models?

    … Many marketers including myself face tough questions about how their efforts are bringing ROI to a company. For some marketing channels, like search engine marketing, email marketing, or SEO this can be a relatively straightforward process. Simply go through Google Analytics, figure out what channel was responsible for an individual clicking…

    Austin Paley/ ROI Factor Blogin Paid Search EMail- 19 readers -
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