Attribution Models

  • Get Critical Funnel Insights With The Top Paths Report

    … be found under “Tools > Attribution > Top Paths.” At first glance, this tool seems like an unhelpful mess, but with a little organization, it can become one of your top resources you use to review performance. How do you go about getting organized? Through Excel, of course. First, let’s download the data. When downloading the data I typically…

    Jacob Brown/ PPC Hero- 12 readers -
  • What are Marketing Attribution Models?

    … Many marketers including myself face tough questions about how their efforts are bringing ROI to a company. For some marketing channels, like search engine marketing, email marketing, or SEO this can be a relatively straightforward process. Simply go through Google Analytics, figure out what channel was responsible for an individual clicking…

    Austin Paley/ ROI Factor Blogin Paid Search EMail- 23 readers -
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