Attribution Models

  • Get Critical Funnel Insights With The Top Paths Report

    … August 11, 2016 Within AdWords there are multiple sections that allow you to see which areas of the account are contributing to sales, and not just directly, but somewhere along the line as users go through the buying process. To me, the best tool we have available in AdWords to view buying cycles is the Top Paths report. This report can…

    Jacob Brown/ PPC Hero- 8 readers -
  • What are Marketing Attribution Models?

    … Many marketers including myself face tough questions about how their efforts are bringing ROI to a company. For some marketing channels, like search engine marketing, email marketing, or SEO this can be a relatively straightforward process. Simply go through Google Analytics, figure out what channel was responsible for an individual clicking…

    Austin Paley/ ROI Factor Blogin Paid Search EMail- 19 readers -