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You’ve heard a lot about dark social lately or dark traffic, as it more appropriately should be called, has been getting new attention lately. Publishers like The Guardian have come forward about their challenges with it in recent months. “How do people get to TheAtlantic.com?” asked Atlantic president and chief operating officer Bob Cohn last year.
… on an iPad. So Google have been working on a solution… but the solution is flawed from the start, and the more you rely on Google Analytics – the more you fall prey to buying Google’s products. Google’s approach to the Multi Attribution problem Google’s solution is powerful and innovative. Instead of using just cookies on your website, Google tries…