Aubry Parks-Fried

  • 4 Approaches for Navigating Influencer Marketing in 2016

    … McDonald’s and Ben & Jerry’s — are starting to integrate this technique into their more traditional media buys. Despite consumer pushback, there’s something to be said for running ads directly through the platform. Influencers can gain brands valuable word-of-mouth marketing, but when it comes to targeting, reach, and frequency, buying platform…

    Justin Lafferty/ AllTwitterin Social- 17 readers -
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