Aubry Parks-Fried

    • Snapchat’s Thrown Digital Advertising Against the Wall: Will It Stick?

      Admit it: You did not see Snapchat coming. Conceived and launched in 2011, the messaging service reached 10 million active users by the end of its first year and continued to grow at a rapid pace. It went from a simple messaging application to a full-blown social media app, quickly becoming the go-to social network for a large number of millennials.

      AllFacebookin Facebook Twitter- 9 readers -
  • 4 Approaches for Navigating Influencer Marketing in 2016

    … or her individual stream. It makes sense why marketers are waking up to the power of these savvy personalities on Instagram and other social channels. Word of mouth has always been the most powerful form of marketing, and we’re seeing that on a much larger scale with the ease of content creation. Essentially, anyone with access to a smartphone has…

    Justin Lafferty/ AllTwitterin Social- 14 readers -
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