Aubry Parks-Fried

  • Snapchat’s Thrown Digital Advertising Against the Wall: Will It Stick?

    … of millennials. Now, Snapchat boasts 60 million daily active users, and it’s looking more and more likely that the newly branded Snap Inc. will outpace even Twitter, becoming Facebook’s top competitor in the social media game. But as promising as all this news is for the relatively young company, questions still loom: Can it keep up its massive pace…

    AllFacebookin Facebook Twitter- 20 readers -
  • 4 Approaches for Navigating Influencer Marketing in 2016

    … follow people for their inspirational or aspirational content — think Kirsten Alana’s luxury travel-themed Instagram. But 2016 will be the year of transactional posts, with influencers guiding followers toward specific purchases or providing product information. Marketers must identify content creators who are popular among their target audience…

    Justin Lafferty/ AllTwitterin Social- 21 readers -
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