Aubry Parks-Fried

  • A Look at Social Video’s Big, Bright (and Somewhat Uncertain) Future

    …, too. As the top sports leagues and entertainment providers consider the best ways to maintain and grow their audiences, they’ll look to digital platforms for innovative ideas. Advertisers must be prepared to adjust with their transformation, whether that’s through social or premium content channels. Aubry Parks-Fried is senior manager of digital innovations, social and native at digital advertising and media management software provider Centro. Image courtesy of Shutterstock. …

    AllFacebookin Social Facebook Twitter- 34 readers -
  • 4 Approaches for Navigating Influencer Marketing in 2016

    … McDonald’s and Ben & Jerry’s — are starting to integrate this technique into their more traditional media buys. Despite consumer pushback, there’s something to be said for running ads directly through the platform. Influencers can gain brands valuable word-of-mouth marketing, but when it comes to targeting, reach, and frequency, buying platform…

    Justin Lafferty/ AllTwitterin Social- 22 readers -
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