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Facebook has done it again–at least, it’s about to. The social media juggernaut is notorious for forward-thinking strategies such as acquiring Instagram and Oculus VR and launching live videostreaming. It’s never been the platform that rests on its laurels. Now, it stands at the forefront of a video revolution.
… Admit it: You did not see Snapchat coming. Conceived and launched in 2011, the messaging service reached 10 million active users by the end of its first year and continued to grow at a rapid pace. It went from a simple messaging application to a full-blown social media app, quickly becoming the go-to social network for a large number…
… the tools to create unique, engaging mobile experiences. The time is now for all brands to get on board. Aubry Parks-Fried is senior manager of digital innovations, social and native at digital advertising and media management software provider Centro. …
… McDonald’s and Ben & Jerry’s — are starting to integrate this technique into their more traditional media buys. Despite consumer pushback, there’s something to be said for running ads directly through the platform. Influencers can gain brands valuable word-of-mouth marketing, but when it comes to targeting, reach, and frequency, buying platform…