- Our Blog
… for their licensed and original programming. A massive bidding war could erupt once NFL and Major League Baseball television contracts go up for grabs. Six years is a long time in the digital world, and no one knows what Facebook’s valuation will be in 2022. But there’s little doubt that it will be a strong contender for such deals. Facebook provides free…
Admit it: You did not see Snapchat coming. Conceived and launched in 2011, the messaging service reached 10 million active users by the end of its first year and continued to grow at a rapid pace. It went from a simple messaging application to a full-blown social media app, quickly becoming the go-to social network for a large number of millennials.
… is, “How does this look on a phone?” Engaging the mobile audience Mobile is shaping the future of marketing. From Dunkin’ Donuts to Honda to AT&T to Clinique, many brands have already taken the leap to developing custom vertical video units. Target recently executed its latest designer product launch beautifully with Facebook’s Canvas unit. What…
… the ability to become his or her own publishing company. As marketers continue to refine their messages for a specific audience, they need to work with influencers who can educate their followers about their brand and help them sell to the right people. Aubry Parks-Fried is a senior manager of digital innovations, social, and native at Centro. Centro develops digital advertising and media management software to help advertisers streamline and scale digital campaigns. …