Auction Insights

  • How PPC Provides Competitive Insights To Organizations

    … The problem many marketing managers experience when making the case for paid search is proving sufficient value and potential return for a business. Pay-per-click advertising is very technical and, therefore, easy to become lost “in the weeds” at the expense of educating leadership on its strategic benefits. Here is one strategic benefit…

    Jeff Baum/ PPC Heroin Paid Search How To's- 4 readers -
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