• Automating WordPress Website Marketing With GetResponse

      Online marketing can become so complex, that it’s easy to find yourself sitting on your laurels, head in hands, thinking, “where am I going to find the time and expertise to grow my WordPress website business?” Enter marketing automation. More to the point, the GetResponse marketing automation system, because it’s affordable for startups and entrepreneurs.

      The Blog Heraldin EMail- 9 readers -
  • Speakers Corner: How I hacked online dating

    … Join an elite group of marketers receiving the best content in their mailbox Email Address* Your first name Your last name Twitter handle (we'll follow you!) Signup Form Location What is your main topic of expertise? Choose SEO Social Media Content Marketing Conversion Optimisation PR Events E-mail marketing Branding UX Video Help us…

    Bas Van Den Beld/ State of Digitalin How To's- 11 readers -
  • Make Understanding Your Customer Journey a Priority

    … A research report recently published by Millward Brown Digital revealed how 55% of senior marketers lack confidence in their organisation’s understanding of the customer journey. With the volume of new digital touchpoints increasing by a fifth each year, marketers across sectors are grappling with how to reach audiences with the right content in the right […] The post Make Understanding Your Customer Journey a Priority appeared first on Builtvisible. …

    SEOgadget- 6 readers -
  • Brand Newsroom 98: Traditional demographic assumptions are dead. RIP.

    … View Larger Image Brand Newsroom 98: Traditional demographic assumptions are dead. RIP. Audiences aren’t what they used to be — and nor are demographics. This week one of Australia’s major banks, the Commonwealth, released a report showing just how different the Australian population looks today compared to the past. It tells us…

    Lush Digital- 11 readers -
  • A brand journalism approach to growing your audience

    … Attracting an audience is a key principle of content marketing. But you have to know what kind of information is going to resonate with your customers and prospects to find and keep the people you want. Too often content marketers operate on a basis of blind faith – or blissful ignorance – when it comes to creating relevant information…

    Sarah Mitchell/ Lush Digitalin Content- 13 readers -
  • 9 Reasons Content Marketers Should Use Pop-up Boxes

    … 9 Reasons Content Marketers Should Use Pop-up Boxes Are you using pop-up boxes on your website? You know what I’m talking about — those forms that magically appear when you visit a site for the first time (or every time) encouraging you to sign up for a newsletter or some other form of regular content. When and where they show up varies…

    Sarah Mitchell/ Lush Digitalin Content- 10 readers -
  • Why we Need to Stop Marketing to our Friends and Actually Start Marketing

    19 April 2016 BY Steve Morgan Estimated reading time: 4 minutes, 27 seconds It was a dreary Sunday evening. I was browsing Facebook and a message came in. A friend of mine – who works in PR – sent a message to me and dozens of other friends as a group message. I don’t have access to the message anymore (I ‘left’ the group pretty much straight away – you’ll see why in a se ...

    State of Digital- 9 readers -
  • The Playbook: The Truth About Digital Advertising Budgets

    … To grow revenues in the competitive world of digital advertising, you need a winning playbook. That’s why we’ve launched The Playbook, a video series featuring data-driven strategies and tips to take your direct response performance to the next level. Not all digital ads perform at the same level, so why allocate the same daily budget across…

    Nanigansin Social- 19 readers -
  • #001: How To Develop a Deep Connection With Your Audience

    … In today’s episode, we will be talking about how to develop a deep connection with your audience, using your voice, value, and vision. If you apply these concepts (rather than just trying to sell to your audience), you will have a lot more success in your business. I’ve also created a .pdf for you so that you don’t have to take notes, and you…

    Amy Starr Allenin How To's- 7 readers -
  • 3 Low Maintenance Ways to Survey Your Audience

    …. That means reducing friction as much as possible and using 15-minute email surveys sparingly. Here are a few things you can start with: Social Media Polls Any time your audience can share feedback in just one or two clicks, it is a great start for a high response rate. The response will be even better when you’re going out and meeting your readers…

    Relevance- 13 readers -
  • 9 Effective Tools for Boosting Audience Engagement

    … Looking to improve your audience engagement? There are a number of different marketing tools online that you can use to engage your customers. These tools are great for small business owners. They don’t usually have the resources or staff to stay on top of their social media, but these tools can reduce the time or work needed. Here are nine…

    Relevancein Social EMail Facebook Twitter- 15 readers -
  • 2015 Trends in Review: Publishers, Content, and Audiences

    … Kicking off a new year in business should always involve a moment of reflection, and content marketing is no different. Reflection is not just about saying, “we were up xx%,” it’s about the WHAT and the WHY. We are breaking down the top trends and takeaways from 2015 covering Publishers, Content, and Audiences. The 2015 Trends below are based…

    Relevancein EMail Content- 16 readers -
  • 3 Easy Tips to Help You Provide Value For Your Audience

    … your audience coming back for more, this post should help you. 3 Easy Tips to Help You Provide Value For Your Audience 1. Give yourself credit for the knowledge you already have Often times, as we learn things in our business and our niche, we start to take our knowledge for granted. We start to assume that everybody already knows the things we…

    Amy Starr Allenin Blogging- 6 readers -
  • The Meaning of and How To “Create Valuable Content”

    Everybody is talking about creating content that speaks to your audience. But what does that even mean? And how do you do that? In this post, I will give you four crucial elements you need, to create that content that speaks to your audience. In the end, you will have an overview of steps you need to take.

    Bas Van Den Beld/ State of Digital- 25 readers -
  • Smart Advice on How to Build Your Audience

    … Have you considered content marketing as a strategy to improve customer loyalty? It’s a benefit often overlooked but content marketing provides a perfect opportunity to reinforce your current customer relationships and make them crazy loyal to your business. If your goal is to build audience, customer loyalty might be the best place to start. I…

    Sarah Mitchell/ Lush Digitalin Content How To's- 13 readers -
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