Audience

  • Content Marketing: Is the Isentia fail worth the worry?

    … business assets Focus on too many audiences at one time Create generic content designed to be all things to all people Expect short-term, campaign-focused content to give you a return Throw money at search advertising with no content to underpin it Insulate the executive team from your content marketing strategy Treat your agency…

    Sarah Mitchell/ Lush Digitalin Content- 10 readers -
  • Get DK New Media’s Marketing Campaign Checklist Here!

    … As DK New Media continues to work with clients on their marketing campaigns and initiatives, I often find that there are gaps in their strategies that prevent them from meeting their maximum potential. I’ve been developing an on-demand digital marketing curriculum with a regional university to help bridge this gap. It’s based on the framework I…

    Douglas Karr/ Marketing Technology Blogin EMail- 21 readers -
  • How To Grow Your Facebook Audience in 7 Days

    … One of the challenges I see very often when it comes to Facebook marketing is that people are many times trying to market to their friends and family from their Facebook profile instead of building a targeted audience that they can market to from their fan page. There are 3 main reasons why this doesn’t work well: Often times your friends…

    Amy Starr Allenin Social Facebook How To's- 11 readers -
  • How to build trust with your customers

    … as hard to make the sale. If you want to use content marketing to build trust with your customers, get in touch with Lush Digital Media. We develop strategies and create content that helps our clients build trust with their audiences every single day. Like what you’ve read? Sign up to the Lush newsletter for fortnightly advice to help you market…

    Lush Digitalin Content How To's- 17 readers -
  • Know what makes your audience tick and use the right words

    … While at Detroit Metropolitan Airport recently to catch a flight to Kansas City, I learned a little something about audience. I’m actually surprised I’m not still being detained by Transportation Security Administration agents. Let me explain. For a couple of years now, my husband and I have had a love affair with that fine drink, the Old…

    Lush Digital- 16 readers -
  • If Your Content Team Just Did This, You’d Be Winning

    … to and where are they? This not only dictates how you develop your content, it will also lead you to publish and promote your content on different platforms or in different mediums. Market – How is your content going to make a mark in your industry? What does it need in order to drive attention and engagement? Research – What statistics are out…

    Douglas Karr/ Marketing Technology Blogin Content- 17 readers -
  • 3 Ways You Can Get to Know Your Brand Audience Behind the Scenes

    … As one of my favorite authors, Chuck Palahniuk, once stated, “the audience only wants a limited amount of honesty.” Most of your blog readers do not care where your information came from or if you double checked your sources. The audience doesn’t really stop trusting your personal brand if you have sponsored content placed on your channels…

    Growmap- 17 readers -
  • The Emoji Evolution: How Your Brand Can Use Emojis

    … by UK internet provider Plusnet has revealed – is 92% of the total online population. This popularity has not gone unnoticed by brands, with a 777% year-on- year growth in the number of marketing campaigns that include emojis. These companies spanned many industries and target audiences, from retail and commerce, to media and entertainment. Which…

    The Blog Heraldin Social How To's- 17 readers -
  • How great copy beats competition and saves you money

    …. When this happens your company comes off looking careless. At worst, you look incompetent. Given the choice between a business with clean copy and one with mistakes in their writing, most people will go with quality. Respecting your audience But here’s another question for you. Have you ever considered good copy might actually be a competitive…

    Sarah Mitchell/ Lush Digitalin Content How To's- 22 readers -
  • Content Marketing Audience: Do You Know Your Readers?

    … How To Talk To Your 3 Core Content Marketing Audiences As a content creator you must know your audience as well as you know your best friend. If you don’t, how can you create content that talks to your readers’ key wants and needs? If you don’t, how can your articles and blog posts make your readers including your mother care enough to read…

    Heidi Cohen/ Heidi Cohenin Content- 28 readers -
  • Brand Newsroom 123: Jonathan Crossfield on the Power of Plain Language

    … is our host this week. He’s joined by Sarah Mitchell and Jonathan Crossfield. Stay listening to the end to hear our new segment, “On My Desk”, where the team makes recommendations you might well enjoy. Show Notes Here are some key take-outs: Ask yourself what is the purpose of the language I’m using? Who is the audience? What are you trying…

    Lush Digital- 26 readers -
  • Automating WordPress Website Marketing With GetResponse

    … and entrepreneurs. This article aims to show you how to use the system to automate your WordPress website marketing as far as possible. Understanding your audience The success of your online marketing efforts all boil down to understanding your target audience. If you don’t understand who you’re trying to sell to, you will lack the ability to speak…

    The Blog Heraldin EMail- 15 readers -
  • Speakers Corner: How I hacked online dating

    … Join an elite group of marketers receiving the best content in their mailbox Email Address* Your first name Your last name Twitter handle (we'll follow you!) Signup Form Location What is your main topic of expertise? Choose SEO Social Media Content Marketing Conversion Optimisation PR Events E-mail marketing Branding UX Video Help us…

    Bas Van Den Beld/ State of Digitalin How To's- 23 readers -
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