Audience

  • Content Marketing Audience: Do You Know Your Readers?

    How To Talk To Your 3 Core Content Marketing Audiences As a content creator you must know your audience as well as you know your best friend. If you don’t, how can you create content that talks to your readers’ key wants and needs? If you don’t, how can your articles and blog posts make your readers including your mother care enough to read them? If you don’t, how will you ...

    Heidi Cohen/ Heidi Cohen- 16 readers -
  • Automating WordPress Website Marketing With GetResponse

    … and entrepreneurs. This article aims to show you how to use the system to automate your WordPress website marketing as far as possible. Understanding your audience The success of your online marketing efforts all boil down to understanding your target audience. If you don’t understand who you’re trying to sell to, you will lack the ability to speak…

    The Blog Heraldin EMail- 10 readers -
  • Speakers Corner: How I hacked online dating

    … Join an elite group of marketers receiving the best content in their mailbox Email Address* Your first name Your last name Twitter handle (we'll follow you!) Signup Form Location What is your main topic of expertise? Choose SEO Social Media Content Marketing Conversion Optimisation PR Events E-mail marketing Branding UX Video Help us…

    Bas Van Den Beld/ State of Digitalin How To's- 17 readers -
  • Make Understanding Your Customer Journey a Priority

    … A research report recently published by Millward Brown Digital revealed how 55% of senior marketers lack confidence in their organisation’s understanding of the customer journey. With the volume of new digital touchpoints increasing by a fifth each year, marketers across sectors are grappling with how to reach audiences with the right content in the right […] The post Make Understanding Your Customer Journey a Priority appeared first on Builtvisible. …

    SEOgadget- 7 readers -
  • Brand Newsroom 98: Traditional demographic assumptions are dead. RIP.

    … View Larger Image Brand Newsroom 98: Traditional demographic assumptions are dead. RIP. Audiences aren’t what they used to be — and nor are demographics. This week one of Australia’s major banks, the Commonwealth, released a report showing just how different the Australian population looks today compared to the past. It tells us…

    Lush Digital- 15 readers -
  • A brand journalism approach to growing your audience

    …. Asking questions and listening to complaints should be a regular part of every content marketer’s job. Asking questions and listening to complaints should be a regular part of every content marketer’s… Click To Tweet Investigative brand journalism This kind of behaviour is second nature to journalists who tend to be naturally curious. They also often…

    Sarah Mitchell/ Lush Digitalin Content- 19 readers -
  • 9 Reasons Content Marketers Should Use Pop-up Boxes

    … include photos, text, different sizes and brand colours to provide a relatively friendly user experience. List building software is extremely cost-effective, even for the smallest business. It’s a fantastic way to ensure every web visitor knows about special offers and events, especially if those offers don’t appear on your blog or news pages. If one…

    Sarah Mitchell/ Lush Digitalin Content- 16 readers -
  • Why we Need to Stop Marketing to our Friends and Actually Start Marketing

    … their tweets. This wasn’t out of lack of loyalty or caring or anything like that – I work hard for my clients – but simply an understanding that RTing their tweets would’ve pretty much been a waste of time and effort. Put simply, my followers aren’t their target audience, and my job is to help them to get found by their target audience. So’s yours…

    State of Digitalin Social Content- 9 readers -
  • The Playbook: The Truth About Digital Advertising Budgets

    … To grow revenues in the competitive world of digital advertising, you need a winning playbook. That’s why we’ve launched The Playbook, a video series featuring data-driven strategies and tips to take your direct response performance to the next level. Not all digital ads perform at the same level, so why allocate the same daily budget across…

    Nanigansin Social- 21 readers -
  • #001: How To Develop a Deep Connection With Your Audience

    … In today’s episode, we will be talking about how to develop a deep connection with your audience, using your voice, value, and vision. If you apply these concepts (rather than just trying to sell to your audience), you will have a lot more success in your business. I’ve also created a .pdf for you so that you don’t have to take notes, and you…

    Amy Starr Allenin How To's- 7 readers -
  • 3 Low Maintenance Ways to Survey Your Audience

    … Technology has given us a lot of great tools to help us confirm what kind of content we should be creating. There’s predictive analytics, analyzing past content and countless other ways to decide. However, one of the best ways to find out what your audience wants to read is to ask them straight out. The wants and needs of your audience…

    Relevance- 15 readers -
  • 9 Effective Tools for Boosting Audience Engagement

    … Looking to improve your audience engagement? There are a number of different marketing tools online that you can use to engage your customers. These tools are great for small business owners. They don’t usually have the resources or staff to stay on top of their social media, but these tools can reduce the time or work needed. Here are nine…

    Relevancein Social EMail Facebook Twitter- 20 readers -
  • 2015 Trends in Review: Publishers, Content, and Audiences

    … Kicking off a new year in business should always involve a moment of reflection, and content marketing is no different. Reflection is not just about saying, “we were up xx%,” it’s about the WHAT and the WHY. We are breaking down the top trends and takeaways from 2015 covering Publishers, Content, and Audiences. The 2015 Trends below are based…

    Relevancein EMail Content- 19 readers -
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