Audience

    • Brand Newsroom 141: Sandra Brewer on how to manage messaging for multiple brands

      View Larger Image Brand Newsroom 141: Sandra Brewer on how to manage messaging for multiple brands Our guest this week is the director of Perceptive Marketing, Sandra Brewer, who joins the BNR team to talk about how to manage marketing for a portfolio of brands. This to answer to a question from a listener, Adrian Jones, who noted that companies with multiple brands must ha ...

      Lush Digitalin How To's- 8 readers -
  • The Emoji Evolution: How Your Brand Can Use Emojis

    … by UK internet provider Plusnet has revealed – is 92% of the total online population. This popularity has not gone unnoticed by brands, with a 777% year-on- year growth in the number of marketing campaigns that include emojis. These companies spanned many industries and target audiences, from retail and commerce, to media and entertainment. Which…

    The Blog Heraldin Social How To's- 16 readers -
  • Content Marketing Audience: Do You Know Your Readers?

    … just beg them to promote your stuff. Assess where key influencers may have other content needs. Can you fill an information gap? Strategically tap influencers to help you create quality content. This is most helpful when developing crowd-pleaser content. Top Rank’s Lee Odden is the granddaddy of the Epic Curated Content. Similarly, Orbit Media’s…

    Heidi Cohen/ Heidi Cohenin Content- 20 readers -
  • Automating WordPress Website Marketing With GetResponse

    … Online marketing can become so complex, that it’s easy to find yourself sitting on your laurels, head in hands, thinking, “where am I going to find the time and expertise to grow my WordPress website business?” Enter marketing automation. More to the point, the GetResponse marketing automation system, because it’s affordable for startups…

    The Blog Heraldin EMail- 12 readers -
  • Speakers Corner: How I hacked online dating

    … Join an elite group of marketers receiving the best content in their mailbox Email Address* Your first name Your last name Twitter handle (we'll follow you!) Signup Form Location What is your main topic of expertise? Choose SEO Social Media Content Marketing Conversion Optimisation PR Events E-mail marketing Branding UX Video Help us…

    Bas Van Den Beld/ State of Digitalin How To's- 20 readers -
  • Make Understanding Your Customer Journey a Priority

    … A research report recently published by Millward Brown Digital revealed how 55% of senior marketers lack confidence in their organisation’s understanding of the customer journey. With the volume of new digital touchpoints increasing by a fifth each year, marketers across sectors are grappling with how to reach audiences with the right content in the right […] The post Make Understanding Your Customer Journey a Priority appeared first on Builtvisible. …

    SEOgadget- 7 readers -
  • Brand Newsroom 98: Traditional demographic assumptions are dead. RIP.

    … View Larger Image Brand Newsroom 98: Traditional demographic assumptions are dead. RIP. Audiences aren’t what they used to be — and nor are demographics. This week one of Australia’s major banks, the Commonwealth, released a report showing just how different the Australian population looks today compared to the past. It tells us…

    Lush Digital- 19 readers -
  • A brand journalism approach to growing your audience

    …. Asking questions and listening to complaints should be a regular part of every content marketer’s job. Asking questions and listening to complaints should be a regular part of every content marketer’s… Click To Tweet Investigative brand journalism This kind of behaviour is second nature to journalists who tend to be naturally curious. They also often…

    Sarah Mitchell/ Lush Digitalin Content- 22 readers -
  • 9 Reasons Content Marketers Should Use Pop-up Boxes

    … of the main goals of content marketing is to build an exclusive audience to use for your marketing efforts — and I believe it is — list building software is an easy and effective way of doing that. Once it’s set up, it chugs along in the background encouraging new visitors to opt in to your mailing list. Pop-up box pitfalls to avoid But please, let…

    Sarah Mitchell/ Lush Digitalin Content- 19 readers -
  • Why we Need to Stop Marketing to our Friends and Actually Start Marketing

    … about their big sale at the weekend. It’s so out-of-place that it’s enough to make you go “…huh?” And whenever I see this (and I see it quite often), I smile to myself and say “heh, must be a client of theirs…” Marketing to our friends When I say ‘friends,’ I’m lumping together more than just friends: peers, acquaintances… anyone who ‘follows’ us…

    State of Digitalin Social Content- 12 readers -
  • The Playbook: The Truth About Digital Advertising Budgets

    … To grow revenues in the competitive world of digital advertising, you need a winning playbook. That’s why we’ve launched The Playbook, a video series featuring data-driven strategies and tips to take your direct response performance to the next level. Not all digital ads perform at the same level, so why allocate the same daily budget across…

    Nanigansin Social- 23 readers -
  • #001: How To Develop a Deep Connection With Your Audience

    … In today’s episode, we will be talking about how to develop a deep connection with your audience, using your voice, value, and vision. If you apply these concepts (rather than just trying to sell to your audience), you will have a lot more success in your business. I’ve also created a .pdf for you so that you don’t have to take notes, and you…

    Amy Starr Allenin How To's- 8 readers -
  • 3 Low Maintenance Ways to Survey Your Audience

    … Technology has given us a lot of great tools to help us confirm what kind of content we should be creating. There’s predictive analytics, analyzing past content and countless other ways to decide. However, one of the best ways to find out what your audience wants to read is to ask them straight out. The wants and needs of your audience…

    Relevance- 20 readers -
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