Audience

  • How To Grow Your Facebook Audience in 7 Days

    … One of the challenges I see very often when it comes to Facebook marketing is that people are many times trying to market to their friends and family from their Facebook profile instead of building a targeted audience that they can market to from their fan page. There are 3 main reasons why this doesn’t work well: Often times your friends…

    Amy Starr Allenin Social Facebook How To's- 11 readers -
  • How to build trust with your customers

    … as hard to make the sale. If you want to use content marketing to build trust with your customers, get in touch with Lush Digital Media. We develop strategies and create content that helps our clients build trust with their audiences every single day. Like what you’ve read? Sign up to the Lush newsletter for fortnightly advice to help you market…

    Lush Digitalin Content How To's- 17 readers -
  • Know what makes your audience tick and use the right words

    … While at Detroit Metropolitan Airport recently to catch a flight to Kansas City, I learned a little something about audience. I’m actually surprised I’m not still being detained by Transportation Security Administration agents. Let me explain. For a couple of years now, my husband and I have had a love affair with that fine drink, the Old…

    Lush Digital- 15 readers -
  • If Your Content Team Just Did This, You’d Be Winning

    … to and where are they? This not only dictates how you develop your content, it will also lead you to publish and promote your content on different platforms or in different mediums. Market – How is your content going to make a mark in your industry? What does it need in order to drive attention and engagement? Research – What statistics are out…

    Douglas Karr/ Marketing Technology Blogin Content- 16 readers -
  • 3 Ways You Can Get to Know Your Brand Audience Behind the Scenes

    … As one of my favorite authors, Chuck Palahniuk, once stated, “the audience only wants a limited amount of honesty.” Most of your blog readers do not care where your information came from or if you double checked your sources. The audience doesn’t really stop trusting your personal brand if you have sponsored content placed on your channels…

    Growmap- 17 readers -
  • Brand Newsroom 141: Sandra Brewer on how to manage messaging for multiple brands

    … that companies with multiple brands must have to treat marketing for their consumer-facing brands very differently to their corporate brand — as they have completely different audiences. It led to a really interesting conversation. Here are some key take-outs: Whether you have one brand or a portfolio of brands is a decision based on two factors: Audience…

    Lush Digitalin How To's- 17 readers -
  • The Emoji Evolution: How Your Brand Can Use Emojis

    … Emojis – where would be without them? Some interactions just wouldn’t be the same without the addition of an expressive face (or wine glass depending on the day of the week), and it’s not just the public who have taken to emojis enthusiastically. Emojis can provide several valuable qualities to brand interactions, so we investigated how brands…

    The Blog Heraldin Social How To's- 17 readers -
  • How great copy beats competition and saves you money

    … Are you one of those people with a loosey-goosey relationship with grammar? Do you think we’ve reached an era where punctuation and spelling are not as important as they once were? You’re not alone. One Maine company is finding out the cost of a missing comma. If you haven’t read the New York Times article about the $10 million judgment…

    Sarah Mitchell/ Lush Digitalin Content How To's- 22 readers -
  • Content Marketing Audience: Do You Know Your Readers?

    … and listicles. Take a page from Aaron Orendorff of iconiContent and Nadya Khoja of Vennege: Focus on questions your audience wants answered. Get both influencers and unknowns to participate. Alternatively, spotlight them. Actionable Marketing Guide does this with our author interviews. WHERE can promoters help distribute our content? Assess if there…

    Heidi Cohen/ Heidi Cohenin Content- 28 readers -
  • Brand Newsroom 123: Jonathan Crossfield on the Power of Plain Language

    … is our host this week. He’s joined by Sarah Mitchell and Jonathan Crossfield. Stay listening to the end to hear our new segment, “On My Desk”, where the team makes recommendations you might well enjoy. Show Notes Here are some key take-outs: Ask yourself what is the purpose of the language I’m using? Who is the audience? What are you trying…

    Lush Digital- 26 readers -
  • Automating WordPress Website Marketing With GetResponse

    … their language, and to relate to the very people who would want your product or service. There is no way you can provide the right content on your website if you don’t know who you’re writing to. There are two specific ways in GetResponse that allow you to conduct research about the people you aim to serve, and these are through a) surveys that people…

    The Blog Heraldin EMail- 15 readers -
  • Speakers Corner: How I hacked online dating

    … Join an elite group of marketers receiving the best content in their mailbox Email Address* Your first name Your last name Twitter handle (we'll follow you!) Signup Form Location What is your main topic of expertise? Choose SEO Social Media Content Marketing Conversion Optimisation PR Events E-mail marketing Branding UX Video Help us…

    Bas Van Den Beld/ State of Digitalin How To's- 21 readers -
  • Make Understanding Your Customer Journey a Priority

    … A research report recently published by Millward Brown Digital revealed how 55% of senior marketers lack confidence in their organisation’s understanding of the customer journey. With the volume of new digital touchpoints increasing by a fifth each year, marketers across sectors are grappling with how to reach audiences with the right content in the right […] The post Make Understanding Your Customer Journey a Priority appeared first on Builtvisible. …

    SEOgadget- 7 readers -
  • Brand Newsroom 98: Traditional demographic assumptions are dead. RIP.

    … View Larger Image Brand Newsroom 98: Traditional demographic assumptions are dead. RIP. Audiences aren’t what they used to be — and nor are demographics. This week one of Australia’s major banks, the Commonwealth, released a report showing just how different the Australian population looks today compared to the past. It tells us…

    Lush Digital- 23 readers -
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