Audience Analysis

  • Which Types of Content are Worth Investing in?

    … by visual content than text-based content. This is something that has been heavily studied over the past few decades and continues to hold true in terms of content marketing. Determined to understand which types of content perform the best, Noah Kagan of SumoMe had his team analyze more than 100 million articles. What they discovered was that infographics…

    Relevancein Social Content- 15 readers -
  • Which Types of Content are Worth Investing in?

    Everyone understands the value of content marketing at this point, but the question is whether or not your content strategy is delivering a high enough ROI to justify your expenses. Believe it or not, the return you receive is directly related to the various content formats and styles you use. Choosing the Right Content If you’re going to invest in content, then you need to mak ...

    Relevance- 21 readers -
  • The Top 10 Free Content Analytics Tools

    … marketer worrying about engagement stats, there are options, many of which are free. Analytics tools are key to today’s marketing success, and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Let’s take a look. 1. Google Analytics Google Analytics is the go-to platform for many marketers, in large part…

    Amanda Walgrove/ Relevancein Paid Search Content- 19 readers -
  • 10 Tips for Effectively Collecting Feedback in Online Ordering Funnels

    … I often talk about the ‘Three Pillars’ of online customer feedback (collecting, analyzing and action) and undoubtedly without the initial stage of collecting the right feedback on your websites and apps; the whole exercise is futile. Collecting the right customer feedback in your online ordering funnel takes careful planning and a firm…

    Relevance- 12 readers -
  • Hashed Email: The Secret to Personalization Success

    … Hashing? Some of you may know email hashing as the thing Facebook does to your Custom Audiences lists prior to uploading them to its servers. And a select few of you probably read the title for this post, started craving hash browns and are currently en route for the nearest diner. In simplest terms, a hashed email is an address that has been converted…

    Relevancein Social EMail Content- 9 readers -
  • Are rising follower numbers devaluing your social audiences?

    … their audience is getting bigger, the average value of each follower is depreciating. Let’s take a look at the numbers: Based on 12 month analysis of 26,965 brands[/caption] First of all, it’s worth noting sluggish performance by the more established platforms. On Facebook in particular once brands realised people were only following them to get free stuff…

    Matt Owen/ Search Engine Watchin Social- 14 readers -
  • Why Invest in a Strategic Content Distribution Plan?

    … Building a strategic content distribution plan with measurable results against your unique business objectives is a tall marching order. It begins with a foundational understanding of the digital environment in which you compete: who your audience is and where they spend their time; who their influencers are, where they publish and why; and how…

    Relevancein Content- 9 readers -
  • How to Increase Organic Blog and Website Traffic

    … and connects us with our target audience and online community. Take a listen to the 158th episode of the Social Zoom Factor podcast for 10 easy ways you can increase organic traffic to your website or blog. I share with you the exact strategies and specific tactics we use in our business every day. Be sure to subscribe to the entire series…

    Pam Marketing Nutin Social Mobile Content How To's- 18 readers -
  • 4 Steps to Create Share-Worthy Content for Social Media

    …. Learn What Interests Your Audience People use social media networks to express who they are, connect with others and build their personal brand. As such, the content people share on social networks should give you a clue as to what is important to them. Unfortunately, most people are not going to be extremely passionate about the product you’re…

    Arnie Kuenn/ Relevancein Social Content- 28 readers -
  • Get to Know Your Audience and They’ll Get to Know You

    … that sale because it will get you the commission you desire. You make a beeline for him first, smile and shake his hand firmly. But what do you do when you are an online business and never actually get to see or meet your customers? How do you tailor that sales pitch to sell more of what you want? The answer is by thoroughly researching your audience…

    Relevancein Content- 8 readers -
  • 3 Scenarios When Pre-Outreach is Recommended

    … for exceptional content pieces, but unfortunately that’s not always how content marketing works. Sometimes you need to create demand by offering a “first look” or access to exclusive materials. Limit your use of this tactic only for your most prized and deserving content. This might include valuable industry research, an exclusive interview, or a well…

    Relevance- 14 readers -
  • How to Boost Content Marketing Returns Through PR Integration

    … research: Audience analysis –who is talking about your industry? About topics that relate to your solution? PR pros have the experience and skills to dig into the right social communities and websites to find out who will be most interested in your earned media placements. Media assessment – where are they reading and sharing? Knowing which sites…

    Relevancein Content- 2 readers -
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