Audience Analysis

  • Which Types of Content are Worth Investing in?

    … with social media, it’s easily [sic] to end up either trapped by choice paralysis or whittling away hours on end trying to keep up,” explains Rachel Edidin of Wired. Enter listicles. Listicles may be annoying to some, but they’re highly effective from a content marketing perspective. They represent an opportunity for marketers to synthesize…

    Relevancein Content- 17 readers -
  • The Top 10 Free Content Analytics Tools

    … marketer worrying about engagement stats, there are options, many of which are free. Analytics tools are key to today’s marketing success, and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Let’s take a look. 1. Google Analytics Google Analytics is the go-to platform for many marketers, in large part…

    Amanda Walgrove/ Relevancein Paid Search Content- 12 readers -
  • 10 Tips for Effectively Collecting Feedback in Online Ordering Funnels

    … I often talk about the ‘Three Pillars’ of online customer feedback (collecting, analyzing and action) and undoubtedly without the initial stage of collecting the right feedback on your websites and apps; the whole exercise is futile. Collecting the right customer feedback in your online ordering funnel takes careful planning and a firm…

    Relevance- 9 readers -
  • Hashed Email: The Secret to Personalization Success

    … As marketers, we crave information. From dashboards of analytics exposing the success (or lack thereof) of our latest campaign to our beloved customer database, chock-full of nearly everything we need to build dynamic and engaging campaigns, the more data we can access, the better our outcomes. We can use many types of data to create more…

    Relevancein Social EMail Content- 8 readers -
  • Are rising follower numbers devaluing your social audiences?

    … If you remember the early days of social media marketing, then you’ll also remember all those talks where you’d be told that if you could just harness 1% of Facebook’s total audience, you’d have a huge number of potential customers. In the end, it didn’t quite work out like that, but as user numbers have grown, you’d think that the law…

    Matt Owen/ Search Engine Watchin Social- 12 readers -
  • Why Invest in a Strategic Content Distribution Plan?

    … Building a strategic content distribution plan with measurable results against your unique business objectives is a tall marching order. It begins with a foundational understanding of the digital environment in which you compete: who your audience is and where they spend their time; who their influencers are, where they publish and why; and how…

    Relevancein Content- 9 readers -
  • How to Increase Organic Blog and Website Traffic

    … for it directly, though you pay for it via your time invested in content marketing, website and blog development, influencer marketing and the list goes on. Our websites and blogs earn between 45% – 75%+ organic traffic. We don’t pay for expensive SEO tricks or expensive earned media. Instead we focus on creating a platform with content that inspires…

    Pam Marketing Nutin Social Mobile Content How To's- 17 readers -
  • 4 Steps to Create Share-Worthy Content for Social Media

    … Content Marketing, Micro-Content, Owned Media, Shared Media, Social Promotion When developing a content marketing strategy, one of the most crucial aspects of the plan is content for social media marketing. When content is created, it is usually produced with hopes of being shared across the Web – not just through internal marketing campaigns…

    Arnie Kuenn/ Relevancein Social Content- 23 readers -
  • Get to Know Your Audience and They’ll Get to Know You

    … that sale because it will get you the commission you desire. You make a beeline for him first, smile and shake his hand firmly. But what do you do when you are an online business and never actually get to see or meet your customers? How do you tailor that sales pitch to sell more of what you want? The answer is by thoroughly researching your audience…

    Relevancein Content- 8 readers -
  • 3 Scenarios When Pre-Outreach is Recommended

    …-designed infographic. When executed correctly, it can help you heighten anticipation and interest in your content long before it is actually released. How to do it Conduct an audience analysis to determine the best outlets to target. Send top contenders an email offering a “first look” at the content to the five people who respond first. This works…

    Relevance- 10 readers -
  • How to Boost Content Marketing Returns Through PR Integration

    … they frequent will help you identify the best language and approach to use in your next piece of advanced content. Topics vary in popularity across sites, and it’s an essential function of PR to understand what angles work best on which sites – use that to your advantage. Content identification – what is most popular with this audience and these…

    Relevancein Content- 2 readers -
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