Audience Analysis

  • Which Types of Content are Worth Investing in?

    … with social media, it’s easily [sic] to end up either trapped by choice paralysis or whittling away hours on end trying to keep up,” explains Rachel Edidin of Wired. Enter listicles. Listicles may be annoying to some, but they’re highly effective from a content marketing perspective. They represent an opportunity for marketers to synthesize…

    Relevancein Social Content- 20 readers -
  • Which Types of Content are Worth Investing in?

    … in content, then you need to make sure you’re getting enough value in return. Value essentially means direct revenue, healthy KPIs, and direct reader engagement. The trickiest part of content marketing is identifying what your audience wants to consume. However, once you figure out this all-important aspect, you have to turn your attention toward…

    Relevancein Content- 28 readers -
  • The Top 10 Free Content Analytics Tools

    … So you’re consistently pumping out engaging content and have a solid distribution strategy in motion. Now you need to know how that content is performing, who’s visiting your website, and how you can hook your audience so they’ll return. And here’s the kicker: You don’t want to use up half your budget for such a service. For every content…

    Amanda Walgrove/ Relevancein Paid Search Content- 28 readers -
  • 10 Tips for Effectively Collecting Feedback in Online Ordering Funnels

    … understanding of the journey your clients take when buying a product or service on your website or app. The ‘right feedback’ is better described as ‘qualitative information;’ this is the most helpful and relevant data to guide your business and its sales funnel towards growth and customer retention. Overall, it is vital that feedback requests are relevant…

    Relevance- 18 readers -
  • Hashed Email: The Secret to Personalization Success

    … As marketers, we crave information. From dashboards of analytics exposing the success (or lack thereof) of our latest campaign to our beloved customer database, chock-full of nearly everything we need to build dynamic and engaging campaigns, the more data we can access, the better our outcomes. We can use many types of data to create more…

    Relevancein Social EMail Content- 11 readers -
  • Are rising follower numbers devaluing your social audiences?

    … their audience is getting bigger, the average value of each follower is depreciating. Let’s take a look at the numbers: Based on 12 month analysis of 26,965 brands[/caption] First of all, it’s worth noting sluggish performance by the more established platforms. On Facebook in particular once brands realised people were only following them to get free stuff…

    Matt Owen/ Search Engine Watchin Social- 17 readers -
  • Why Invest in a Strategic Content Distribution Plan?

    … Building a strategic content distribution plan with measurable results against your unique business objectives is a tall marching order. It begins with a foundational understanding of the digital environment in which you compete: who your audience is and where they spend their time; who their influencers are, where they publish and why; and how…

    Relevancein Content- 11 readers -
  • How to Increase Organic Blog and Website Traffic

    It is every digital and social marketers dream that their ideal customer, partner and fan will easily find their blog, website or other online social channel. Unfortunately it’s not as easy as building a website or blog and people just show up at your digital front door, banging to get in and buy from you.

    Pam Marketing Nut- 27 readers -
  • 4 Steps to Create Share-Worthy Content for Social Media

    … Content Marketing, Micro-Content, Owned Media, Shared Media, Social Promotion When developing a content marketing strategy, one of the most crucial aspects of the plan is content for social media marketing. When content is created, it is usually produced with hopes of being shared across the Web – not just through internal marketing campaigns…

    Arnie Kuenn/ Relevancein Social Content- 32 readers -
  • Get to Know Your Audience and They’ll Get to Know You

    … that sale because it will get you the commission you desire. You make a beeline for him first, smile and shake his hand firmly. But what do you do when you are an online business and never actually get to see or meet your customers? How do you tailor that sales pitch to sell more of what you want? The answer is by thoroughly researching your audience…

    Relevancein Content- 11 readers -
  • 3 Scenarios When Pre-Outreach is Recommended

    … Earned Media, Influencer Outreach, Media Relations, Relationship Building Pre-outreach can be a confusing concept, but as a content marketer, you’re responsible for managing the entire process. Pre-outreach encompasses everything from building sustainable relationships with editors, journalists and bloggers to refining your outreach strategy…

    Relevance- 28 readers -
  • How to Boost Content Marketing Returns Through PR Integration

    The “relations” part of Public Relations can sometimes be obscured by the desire for coverage at any cost – in reality, it’s the human relationships that PR creates and maintains that can make or break a campaign. If your advanced content (for example, digital guides, video campaigns or whitepapers) isn’t enjoying the success that it should, maybe it’s time to sit down with you ...

    Relevance- 4 readers -
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