Audience Analysis

  • The Top 10 Free Content Analytics Tools

    … So you’re consistently pumping out engaging content and have a solid distribution strategy in motion. Now you need to know how that content is performing, who’s visiting your website, and how you can hook your audience so they’ll return. And here’s the kicker: You don’t want to use up half your budget for such a service. For every content…

    Amanda Walgrove/ Relevancein Paid Search Content- 8 readers -
  • 10 Tips for Effectively Collecting Feedback in Online Ordering Funnels

    … I often talk about the ‘Three Pillars’ of online customer feedback (collecting, analyzing and action) and undoubtedly without the initial stage of collecting the right feedback on your websites and apps; the whole exercise is futile. Collecting the right customer feedback in your online ordering funnel takes careful planning and a firm…

    Relevance- 8 readers -
  • Hashed Email: The Secret to Personalization Success

    … As marketers, we crave information. From dashboards of analytics exposing the success (or lack thereof) of our latest campaign to our beloved customer database, chock-full of nearly everything we need to build dynamic and engaging campaigns, the more data we can access, the better our outcomes. We can use many types of data to create more…

    Relevancein Social EMail Content- 7 readers -
  • Are rising follower numbers devaluing your social audiences?

    … their audience is getting bigger, the average value of each follower is depreciating. Let’s take a look at the numbers: Based on 12 month analysis of 26,965 brands[/caption] First of all, it’s worth noting sluggish performance by the more established platforms. On Facebook in particular once brands realised people were only following them to get free stuff…

    Matt Owen/ Search Engine Watchin Social- 10 readers -
  • Why Invest in a Strategic Content Distribution Plan?

    … Building a strategic content distribution plan with measurable results against your unique business objectives is a tall marching order. It begins with a foundational understanding of the digital environment in which you compete: who your audience is and where they spend their time; who their influencers are, where they publish and why; and how…

    Relevancein Content- 8 readers -
  • How to Increase Organic Blog and Website Traffic

    … search engines such as Google and Bing to even know your site exists so they can start sending your traffic your way. Plus now you have tremendous opportunity to earn traffic to your blog or website via the social networks. You can of course leverage paid media, earned media, social media and even influencer marketing to increase blog traffic. There…

    Pam Marketing Nutin Social Mobile Content How To's- 15 readers -
  • 4 Steps to Create Share-Worthy Content for Social Media

    …. Learn What Interests Your Audience People use social media networks to express who they are, connect with others and build their personal brand. As such, the content people share on social networks should give you a clue as to what is important to them. Unfortunately, most people are not going to be extremely passionate about the product you’re…

    Arnie Kuenn/ Relevancein Social Content- 22 readers -
  • Get to Know Your Audience and They’ll Get to Know You

    … that sale because it will get you the commission you desire. You make a beeline for him first, smile and shake his hand firmly. But what do you do when you are an online business and never actually get to see or meet your customers? How do you tailor that sales pitch to sell more of what you want? The answer is by thoroughly researching your audience…

    Relevancein Content- 7 readers -
  • 3 Scenarios When Pre-Outreach is Recommended

    …-designed infographic. When executed correctly, it can help you heighten anticipation and interest in your content long before it is actually released. How to do it Conduct an audience analysis to determine the best outlets to target. Send top contenders an email offering a “first look” at the content to the five people who respond first. This works…

    Relevance- 6 readers -
  • How to Boost Content Marketing Returns Through PR Integration

    … research: Audience analysis –who is talking about your industry? About topics that relate to your solution? PR pros have the experience and skills to dig into the right social communities and websites to find out who will be most interested in your earned media placements. Media assessment – where are they reading and sharing? Knowing which sites…

    Relevancein Content- 2 readers -
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