Audience Analysis

  • How the latest Google Analytics updates will benefit marketers

    … Google has announced a range of significant new updates to its Analytics product, all of which should help marketers to understand their individual customers at a deeper level. Below, we assess the impact each of these four enhancements will have on search marketing analysis. The ongoing implementation of machine learning into all Google…

    Search Engine Watchin Google How To's- 14 readers -
  • Which Types of Content are Worth Investing in?

    … in content, then you need to make sure you’re getting enough value in return. Value essentially means direct revenue, healthy KPIs, and direct reader engagement. The trickiest part of content marketing is identifying what your audience wants to consume. However, once you figure out this all-important aspect, you have to turn your attention toward…

    Relevancein Social Content- 26 readers -
  • Which Types of Content are Worth Investing in?

    … in content, then you need to make sure you’re getting enough value in return. Value essentially means direct revenue, healthy KPIs, and direct reader engagement. The trickiest part of content marketing is identifying what your audience wants to consume. However, once you figure out this all-important aspect, you have to turn your attention toward…

    Relevancein Content- 30 readers -
  • The Top 10 Free Content Analytics Tools

    … So you’re consistently pumping out engaging content and have a solid distribution strategy in motion. Now you need to know how that content is performing, who’s visiting your website, and how you can hook your audience so they’ll return. And here’s the kicker: You don’t want to use up half your budget for such a service. For every content…

    Amanda Walgrove/ Relevancein Paid Search Content- 41 readers -
  • 10 Tips for Effectively Collecting Feedback in Online Ordering Funnels

    … understanding of the journey your clients take when buying a product or service on your website or app. The ‘right feedback’ is better described as ‘qualitative information;’ this is the most helpful and relevant data to guide your business and its sales funnel towards growth and customer retention. Overall, it is vital that feedback requests are relevant…

    Relevance- 20 readers -
  • Hashed Email: The Secret to Personalization Success

    … Hashing? Some of you may know email hashing as the thing Facebook does to your Custom Audiences lists prior to uploading them to its servers. And a select few of you probably read the title for this post, started craving hash browns and are currently en route for the nearest diner. In simplest terms, a hashed email is an address that has been converted…

    Relevancein Social EMail Content- 17 readers -
  • Are rising follower numbers devaluing your social audiences?

    … their audience is getting bigger, the average value of each follower is depreciating. Let’s take a look at the numbers: Based on 12 month analysis of 26,965 brands[/caption] First of all, it’s worth noting sluggish performance by the more established platforms. On Facebook in particular once brands realised people were only following them to get free stuff…

    Matt Owen/ Search Engine Watchin Social- 18 readers -
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