Audience Analysis

  • Which Types of Content are Worth Investing in?

    … Everyone understands the value of content marketing at this point, but the question is whether or not your content strategy is delivering a high enough ROI to justify your expenses. Believe it or not, the return you receive is directly related to the various content formats and styles you use. Choosing the Right Content If you’re going to invest…

    Relevancein Social Content- 12 readers -
  • Which Types of Content are Worth Investing in?

    … Everyone understands the value of content marketing at this point, but the question is whether or not your content strategy is delivering a high enough ROI to justify your expenses. Believe it or not, the return you receive is directly related to the various content formats and styles you use. Choosing the Right Content If you’re going to invest…

    Relevancein Content- 18 readers -
  • The Top 10 Free Content Analytics Tools

    … marketer worrying about engagement stats, there are options, many of which are free. Analytics tools are key to today’s marketing success, and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Let’s take a look. 1. Google Analytics Google Analytics is the go-to platform for many marketers, in large part…

    Amanda Walgrove/ Relevancein Paid Search Content- 18 readers -
  • 10 Tips for Effectively Collecting Feedback in Online Ordering Funnels

    … I often talk about the ‘Three Pillars’ of online customer feedback (collecting, analyzing and action) and undoubtedly without the initial stage of collecting the right feedback on your websites and apps; the whole exercise is futile. Collecting the right customer feedback in your online ordering funnel takes careful planning and a firm…

    Relevance- 10 readers -
  • Hashed Email: The Secret to Personalization Success

    … Hashing? Some of you may know email hashing as the thing Facebook does to your Custom Audiences lists prior to uploading them to its servers. And a select few of you probably read the title for this post, started craving hash browns and are currently en route for the nearest diner. In simplest terms, a hashed email is an address that has been converted…

    Relevancein Social EMail Content- 8 readers -
  • Are rising follower numbers devaluing your social audiences?

    … their audience is getting bigger, the average value of each follower is depreciating. Let’s take a look at the numbers: Based on 12 month analysis of 26,965 brands[/caption] First of all, it’s worth noting sluggish performance by the more established platforms. On Facebook in particular once brands realised people were only following them to get free stuff…

    Matt Owen/ Search Engine Watchin Social- 12 readers -
  • Why Invest in a Strategic Content Distribution Plan?

    … Building a strategic content distribution plan with measurable results against your unique business objectives is a tall marching order. It begins with a foundational understanding of the digital environment in which you compete: who your audience is and where they spend their time; who their influencers are, where they publish and why; and how…

    Relevancein Content- 9 readers -
  • How to Increase Organic Blog and Website Traffic

    … search engines such as Google and Bing to even know your site exists so they can start sending your traffic your way. Plus now you have tremendous opportunity to earn traffic to your blog or website via the social networks. You can of course leverage paid media, earned media, social media and even influencer marketing to increase blog traffic. There…

    Pam Marketing Nutin Social Mobile Content How To's- 17 readers -
  • 4 Steps to Create Share-Worthy Content for Social Media

    …. Learn What Interests Your Audience People use social media networks to express who they are, connect with others and build their personal brand. As such, the content people share on social networks should give you a clue as to what is important to them. Unfortunately, most people are not going to be extremely passionate about the product you’re…

    Arnie Kuenn/ Relevancein Social Content- 27 readers -
  • Get to Know Your Audience and They’ll Get to Know You

    … that sale because it will get you the commission you desire. You make a beeline for him first, smile and shake his hand firmly. But what do you do when you are an online business and never actually get to see or meet your customers? How do you tailor that sales pitch to sell more of what you want? The answer is by thoroughly researching your audience…

    Relevancein Content- 8 readers -
  • 3 Scenarios When Pre-Outreach is Recommended

    …-designed infographic. When executed correctly, it can help you heighten anticipation and interest in your content long before it is actually released. How to do it Conduct an audience analysis to determine the best outlets to target. Send top contenders an email offering a “first look” at the content to the five people who respond first. This works…

    Relevance- 13 readers -
  • How to Boost Content Marketing Returns Through PR Integration

    … sites? Knowing what type of advanced content to create is just as important as its topic. Will your audience react well to an eBook, or is a video series going to be more effective? Your PR team should be able to let you know. What does an inbound PR strategy look like? Believe it or not, you can actually use your PR team to pull in experts…

    Relevancein Content- 2 readers -
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