Audience Analysis

  • Which Types of Content are Worth Investing in?

    … Everyone understands the value of content marketing at this point, but the question is whether or not your content strategy is delivering a high enough ROI to justify your expenses. Believe it or not, the return you receive is directly related to the various content formats and styles you use. Choosing the Right Content If you’re going to invest…

    Relevancein Social Content- 26 readers -
  • Which Types of Content are Worth Investing in?

    … in content, then you need to make sure you’re getting enough value in return. Value essentially means direct revenue, healthy KPIs, and direct reader engagement. The trickiest part of content marketing is identifying what your audience wants to consume. However, once you figure out this all-important aspect, you have to turn your attention toward…

    Relevancein Content- 30 readers -
  • The Top 10 Free Content Analytics Tools

    … So you’re consistently pumping out engaging content and have a solid distribution strategy in motion. Now you need to know how that content is performing, who’s visiting your website, and how you can hook your audience so they’ll return. And here’s the kicker: You don’t want to use up half your budget for such a service. For every content…

    Amanda Walgrove/ Relevancein Paid Search Content- 39 readers -
  • 10 Tips for Effectively Collecting Feedback in Online Ordering Funnels

    … I often talk about the ‘Three Pillars’ of online customer feedback (collecting, analyzing and action) and undoubtedly without the initial stage of collecting the right feedback on your websites and apps; the whole exercise is futile. Collecting the right customer feedback in your online ordering funnel takes careful planning and a firm…

    Relevance- 19 readers -
  • Hashed Email: The Secret to Personalization Success

    … into a string of numbers and letters that, to the naked eye, looks like someone fell asleep on their keyboard. Every email address has one hexadecimal string for its entire life. Each time you log into something – your social media accounts, your fantasy football league, Amazon – a hashing algorithm converts your email into this unrecognizable…

    Relevancein Social EMail Content- 17 readers -
  • Are rising follower numbers devaluing your social audiences?

    … If you remember the early days of social media marketing, then you’ll also remember all those talks where you’d be told that if you could just harness 1% of Facebook’s total audience, you’d have a huge number of potential customers. In the end, it didn’t quite work out like that, but as user numbers have grown, you’d think that the law…

    Matt Owen/ Search Engine Watchin Social- 18 readers -