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  • How To Activate Tribes For Viral Content Marketing Success

    The idea of "Tribes," popularized by Seth Godin and others, is just a fancy way of articulating the idea that the internet has allowed for massive segmentation of individuals. These silos of individuals can be thought of as tribes because they behave cohesively and respond similarly to stimuli that resonate with their shared interests, desires and goals.

    Kelsey Libert/ Marketing Land- 26 readers -
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