Audience Building

  • Content Distribution and Promotion for Audience Acquisition

    … Native Advertising, Paid Media There’s lots of different ways you can promote and distribute content. That said, not every channel is ideal for every type of content asset you might develop. The fact of the matter is that most of the folks reading this are likely prioritizing top-funnel content (or at least plan to). The purpose, generally…

    Chad Pollitt/ Relevancein Display Content- 23 readers -
  • 7 Tips on Getting More Readers to Your Corporate Blog

    … If you want to increase the number of visitors to your blog, you should focus on the topics for the blog and should also use content syndication to increase the exposure for the blog on the Web. Your website format may not be designed to encourage visitors to click on the link for your blog. The content on the website should be organized, which…

    Blogtrepreneur- 13 readers -
  • Shake Up Your Digital Marketing Stunts to Get More Customers

    … this medium, you can effectively draw in your car-loving audience and develop a relationship with them that’s better than any plain advertisement. Show Some Philanthropy Of course, your brand is focused on gaining more revenue, not losing it, but when your company is doing well for itself, a little philanthropy can go a long way. Online business…

    Relevancein Content- 14 readers -
  • 5 Digital Marketing Factors That Compel Online Audience to Buy

    … to build strategies to grasp more audiences so they can maximize their online traffic to attain popularity and deserving profit. For staying ahead of the competition, businesses are running from pillar to post, putting in all possible efforts to attain maximum audiences. Gone are the days when having a website was enough to get online visibility…

    Relevance- 11 readers -
  • 5 Tips to Emotionally Capture Your Readers Through Your Content

    … agency? Take a fresh look at what Relevance can do to elevate your brand. Learn More 3. Use Storytelling Storytelling is one of the most powerful tools that you’ll have as a blogger. Stories capture reader emotion by design. They can motivate someone to take action, or simply keep their attention for a prolonged period of time. Stories allow us…

    Relevancein Content- 15 readers -
  • 8 Things You Should Be Doing on Your Blog…But Probably Aren’t

    … while also covering current vehicle and tech news, to keep your posts relevant. 2. Design with Audience in Mind Usability and easily readable content is the end goal here. Forget sidebars full of widgets, advertisements, and other distractions that keep the audience’s attention away from your content. Use navigation bars that are easy to find…

    Larry Alton/ Relevancein Social- 13 readers -
  • 4 App Habits of a Millennial

    … out friends’ day-to-days in a way that is constantly refreshing and unique. It’s a combination of immediacy, intimacy, and fleetingness that drives so much interaction on these apps. Building a community around your app — and allowing your Millennial users to connect with each other based on their locations and interests — is a recipe for success…

    Relevance- 12 readers -
  • Trading Transparency for Advertising Automation: Is It Worth It?

    … Benchmarks, Budgets, and Trends Report.” The demand for targeted audiences and content exposure is growing exponentially. With that said, publishers need to work very hard to grow and understand their audience. Maintaining said audience—better yet, loving and worshipping said audience—should be a top priority for established publishers…

    Relevance- 21 readers -
  • Uncover the Marketing Value of Branded Online Communities

    … Published 1 min ago 28 What comes to mind when thinking about an online community? You probably have some antiquated recollection of a bland, white and grey forum. But, it’s time to update that vision. Businesses are creating and moderating branded online communities as a mobile friendly, online hub for customers to congregate…

    Relevance- 20 readers -
  • 5 Reasons to Use Storytelling in Sponsored Content

    Published 1 hour ago 1 Sponsored content is different than a sales pitch. For it to work, it needs a specific story angle that’s anchored to the publication’s main theme, otherwise it becomes food for the trash bin. If the author of sponsored content only focuses on the product or service, features and benefits without “wrapping it up” in a story, the campaign may fai ...

    Relevance- 13 readers -
  • The State of Digital Publishing in 2015 [New Industry Data]

    … insights for publishers or their customers. Hubspot recently completed a survey of hundreds of industry professionals to help define and benchmark the state of digital publishing. Below are a few highlights from their Digital Publishing Benchmarks Report and what these publishing trends mean for brands. The State of Paid Subscriptions As data becomes…

    Relevance- 14 readers -
  • Is Sponsored Content the Right Way to Build an Audience?

    … of content as part of your overall strategy, you’re missing out. Here’s why. Tap Into the Audience You Crave Whether you’re new to content or have been doing it since the beginning, there’s likely another content distributor out there that has built up the massive following you covet. Using native content gives you the ability to share your stories…

    Relevancein Content- 8 readers -
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