Audience Building

  • Content Distribution and Promotion for Audience Acquisition

    … speaking, for top-funnel content is to create an audience to nurture over time. This nurturing is what causes some audience members to be what Mark Schaefer call’s “activated.” For the most part, content and its paid channels of distribution can be divided into three major categories – top, middle or bottom-funnel. It’s a simple way to break up…

    Chad Pollitt/ Relevancein Display Content- 30 readers -
  • 7 Tips on Getting More Readers to Your Corporate Blog

    … – Blogs You can include the URL for your blog on your email messages and can use email newsletters to advertise about your blog. The topics should be chosen to attract the members of a target audience such as homeowners or athletes. Customers may want to have information about the contaminants in water or about the different kinds of bread for a bread…

    Blogtrepreneur- 16 readers -
  • Shake Up Your Digital Marketing Stunts to Get More Customers

    … this medium, you can effectively draw in your car-loving audience and develop a relationship with them that’s better than any plain advertisement. Show Some Philanthropy Of course, your brand is focused on gaining more revenue, not losing it, but when your company is doing well for itself, a little philanthropy can go a long way. Online business…

    Relevancein Content- 22 readers -
  • 5 Digital Marketing Factors That Compel Online Audience to Buy

    … to build strategies to grasp more audiences so they can maximize their online traffic to attain popularity and deserving profit. For staying ahead of the competition, businesses are running from pillar to post, putting in all possible efforts to attain maximum audiences. Gone are the days when having a website was enough to get online visibility…

    Relevance- 19 readers -
  • 5 Tips to Emotionally Capture Your Readers Through Your Content

    … agency? Take a fresh look at what Relevance can do to elevate your brand. Learn More 3. Use Storytelling Storytelling is one of the most powerful tools that you’ll have as a blogger. Stories capture reader emotion by design. They can motivate someone to take action, or simply keep their attention for a prolonged period of time. Stories allow us…

    Relevancein Content- 20 readers -
  • 8 Things You Should Be Doing on Your Blog…But Probably Aren’t

    … while also covering current vehicle and tech news, to keep your posts relevant. 2. Design with Audience in Mind Usability and easily readable content is the end goal here. Forget sidebars full of widgets, advertisements, and other distractions that keep the audience’s attention away from your content. Use navigation bars that are easy to find…

    Larry Alton/ Relevancein Social- 26 readers -
  • 4 App Habits of a Millennial

    … out friends’ day-to-days in a way that is constantly refreshing and unique. It’s a combination of immediacy, intimacy, and fleetingness that drives so much interaction on these apps. Building a community around your app — and allowing your Millennial users to connect with each other based on their locations and interests — is a recipe for success…

    Relevance- 19 readers -
  • Trading Transparency for Advertising Automation: Is It Worth It?

    … Benchmarks, Budgets, and Trends Report.” The demand for targeted audiences and content exposure is growing exponentially. With that said, publishers need to work very hard to grow and understand their audience. Maintaining said audience—better yet, loving and worshipping said audience—should be a top priority for established publishers…

    Relevance- 28 readers -
  • Uncover the Marketing Value of Branded Online Communities

    … Published 1 min ago 28 What comes to mind when thinking about an online community? You probably have some antiquated recollection of a bland, white and grey forum. But, it’s time to update that vision. Businesses are creating and moderating branded online communities as a mobile friendly, online hub for customers to congregate…

    Relevance- 27 readers -
  • 5 Reasons to Use Storytelling in Sponsored Content

    … a kind, humanized way to connect with bloggers, influencers and media outlets. You’ll form long-lasting relationships that will bring benefits to the table for all parties involved. Whenever storytelling seems like the least viable option for sponsored content or when your targeted publication doesn’t want to collaborate, come back to these five reasons for the inspiration you need to convince them otherwise. …

    Relevancein Content- 16 readers -
  • The State of Digital Publishing in 2015 [New Industry Data]

    … insights for publishers or their customers. Hubspot recently completed a survey of hundreds of industry professionals to help define and benchmark the state of digital publishing. Below are a few highlights from their Digital Publishing Benchmarks Report and what these publishing trends mean for brands. The State of Paid Subscriptions As data becomes…

    Relevance- 23 readers -
  • Is Sponsored Content the Right Way to Build an Audience?

    … to build a relationship. Sponsored Content Isn’t Going Anywhere Brands will spend an estimated $7.9 billion on this form of content in 2015, up from just $4.7 billion in 2013. By 2018, brands will spend an estimated $21 billion. With numbers like this, it’s clear that native advertising is here to stay. And since it’s not going anywhere, it’s reasonable…

    Relevancein Content- 12 readers -
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