Audience Building

  • Content Distribution and Promotion for Audience Acquisition

    … Native Advertising, Paid Media There’s lots of different ways you can promote and distribute content. That said, not every channel is ideal for every type of content asset you might develop. The fact of the matter is that most of the folks reading this are likely prioritizing top-funnel content (or at least plan to). The purpose, generally…

    Chad Pollitt/ Relevancein Display Content- 26 readers -
  • 7 Tips on Getting More Readers to Your Corporate Blog

    … – Blogs You can include the URL for your blog on your email messages and can use email newsletters to advertise about your blog. The topics should be chosen to attract the members of a target audience such as homeowners or athletes. Customers may want to have information about the contaminants in water or about the different kinds of bread for a bread…

    Blogtrepreneur- 13 readers -
  • Shake Up Your Digital Marketing Stunts to Get More Customers

    … this medium, you can effectively draw in your car-loving audience and develop a relationship with them that’s better than any plain advertisement. Show Some Philanthropy Of course, your brand is focused on gaining more revenue, not losing it, but when your company is doing well for itself, a little philanthropy can go a long way. Online business…

    Relevancein Content- 15 readers -
  • 5 Digital Marketing Factors That Compel Online Audience to Buy

    … to build strategies to grasp more audiences so they can maximize their online traffic to attain popularity and deserving profit. For staying ahead of the competition, businesses are running from pillar to post, putting in all possible efforts to attain maximum audiences. Gone are the days when having a website was enough to get online visibility…

    Relevance- 14 readers -
  • 5 Tips to Emotionally Capture Your Readers Through Your Content

    … to your content. 5 Strategies for Capturing (and Keeping) Your Readers’’s Emotions The internet is one giant storm of new content. Standing out from the crowd is harder than ever before, and with attention spans getting smaller each year, you need to bring more than just high-quality content to win over your readers. A visitor doesn’t become a reader…

    Relevancein Content- 15 readers -
  • 8 Things You Should Be Doing on Your Blog…But Probably Aren’t

    … while also covering current vehicle and tech news, to keep your posts relevant. 2. Design with Audience in Mind Usability and easily readable content is the end goal here. Forget sidebars full of widgets, advertisements, and other distractions that keep the audience’s attention away from your content. Use navigation bars that are easy to find…

    Larry Alton/ Relevancein Social- 19 readers -
  • 4 App Habits of a Millennial

    … Millennials and their $200 billion of yearly buying power have brands searching high and low for ways to earn their attention. It has been an uphill battle thus far, as traditional marketing tactics don’t seem to resonate too well with these young consumers. They grew up using DVRs to skip 30-second TV spots, they can’t be troubled to crane…

    Relevance- 13 readers -
  • Trading Transparency for Advertising Automation: Is It Worth It?

    … Benchmarks, Budgets, and Trends Report.” The demand for targeted audiences and content exposure is growing exponentially. With that said, publishers need to work very hard to grow and understand their audience. Maintaining said audience—better yet, loving and worshipping said audience—should be a top priority for established publishers…

    Relevance- 23 readers -
  • Uncover the Marketing Value of Branded Online Communities

    … one less call for your support team to handle. New Leads & Repeat Sales Building the relationship between your business and customers creates brand loyalty, thereby increasing the chance for repeat sales. Take Big Green Egg for example; by having a place online for their customers to discuss their products, Big Green Egg owners feel like they’re…

    Relevance- 22 readers -
  • 5 Reasons to Use Storytelling in Sponsored Content

    … for reassurance and getting to the root of answers to real life problems.” 2. Storytelling Engages the Audience Deborah Anderson from Social Web Cafe makes the following points on engagement through storytelling: It really doesn’t matter what topic the story is related to, as long as it grabs the reader in the first sentence or two and continues…

    Relevancein Content- 13 readers -
  • The State of Digital Publishing in 2015 [New Industry Data]

    … to spread their information to millions of readers without going out of business? Publishers have started diversifying their monetization methods by implementing a variety of digital products (listed below). Both B2C and B2B companies prefer website and email banner ads, as well as sponsored content or native advertising, as alternative monetizing…

    Relevance- 15 readers -
  • Is Sponsored Content the Right Way to Build an Audience?

    … A lot has changed in the past decade when it comes to sponsored, or native content. Once viewed as nothing more than obtrusive advertisements that brought very little value to the reader, sponsored content has evolved into a meaningful way to connect with loyal readers of popular content distributors. If you’re not currently leveraging this type…

    Relevancein Content- 8 readers -
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