Audience Building

  • Content Distribution and Promotion for Audience Acquisition

    … speaking, for top-funnel content is to create an audience to nurture over time. This nurturing is what causes some audience members to be what Mark Schaefer call’s “activated.” For the most part, content and its paid channels of distribution can be divided into three major categories – top, middle or bottom-funnel. It’s a simple way to break up…

    Chad Pollitt/ Relevancein Display Content- 30 readers -
  • 7 Tips on Getting More Readers to Your Corporate Blog

    … – Blogs You can include the URL for your blog on your email messages and can use email newsletters to advertise about your blog. The topics should be chosen to attract the members of a target audience such as homeowners or athletes. Customers may want to have information about the contaminants in water or about the different kinds of bread for a bread…

    Blogtrepreneur- 16 readers -
  • Shake Up Your Digital Marketing Stunts to Get More Customers

    … this medium, you can effectively draw in your car-loving audience and develop a relationship with them that’s better than any plain advertisement. Show Some Philanthropy Of course, your brand is focused on gaining more revenue, not losing it, but when your company is doing well for itself, a little philanthropy can go a long way. Online business…

    Relevancein Content- 25 readers -
  • 5 Digital Marketing Factors That Compel Online Audience to Buy

    … to build strategies to grasp more audiences so they can maximize their online traffic to attain popularity and deserving profit. For staying ahead of the competition, businesses are running from pillar to post, putting in all possible efforts to attain maximum audiences. Gone are the days when having a website was enough to get online visibility…

    Relevance- 20 readers -
  • 5 Tips to Emotionally Capture Your Readers Through Your Content

    …. The easiest way to do this is by creating buyer personas that represent the people you’ll typically find in your target audience. You can do this by collecting information through the following means: Look at customer feedback Conduct surveys Interview buyers Engage with your audience on social media Look at your analytics to see who…

    Relevancein Content- 20 readers -
  • 8 Things You Should Be Doing on Your Blog…But Probably Aren’t

    … while also covering current vehicle and tech news, to keep your posts relevant. 2. Design with Audience in Mind Usability and easily readable content is the end goal here. Forget sidebars full of widgets, advertisements, and other distractions that keep the audience’s attention away from your content. Use navigation bars that are easy to find…

    Larry Alton/ Relevancein Social- 28 readers -
  • 4 App Habits of a Millennial

    … out friends’ day-to-days in a way that is constantly refreshing and unique. It’s a combination of immediacy, intimacy, and fleetingness that drives so much interaction on these apps. Building a community around your app — and allowing your Millennial users to connect with each other based on their locations and interests — is a recipe for success…

    Relevance- 22 readers -
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