Audience Building

  • Shake Up Your Digital Marketing Stunts to Get More Customers

    … The digital world is now almost entirely ensconced by marketing. Social networks, publishers, and businesses are stuffed with advertisements and marketing stunts that are all too familiar to customers. Though many of these marketing campaigns are successful, it’s hard to stand out when everyone is following the same standards of digital marketing…

    Relevancein Content- 8 readers -
  • 5 Digital Marketing Factors That Compel Online Audience to Buy

    … of content on your site that captures the attention of visitors. Your focus should be more on the products or services you offer which must include the benefits that your customers can get if they choose your product or service. Thus, instead of showing how big your company is and what you have achieved since its inception, you should feed them the content…

    Relevance- 5 readers -
  • 5 Tips to Emotionally Capture Your Readers Through Your Content

    … agency? Take a fresh look at what Relevance can do to elevate your brand. Learn More 3. Use Storytelling Storytelling is one of the most powerful tools that you’ll have as a blogger. Stories capture reader emotion by design. They can motivate someone to take action, or simply keep their attention for a prolonged period of time. Stories allow us…

    Relevancein Content- 8 readers -
  • 8 Things You Should Be Doing on Your Blog…But Probably Aren’t

    … while also covering current vehicle and tech news, to keep your posts relevant. 2. Design with Audience in Mind Usability and easily readable content is the end goal here. Forget sidebars full of widgets, advertisements, and other distractions that keep the audience’s attention away from your content. Use navigation bars that are easy to find…

    Larry Alton/ Relevancein Social- 4 readers -
  • 4 App Habits of a Millennial

    … out friends’ day-to-days in a way that is constantly refreshing and unique. It’s a combination of immediacy, intimacy, and fleetingness that drives so much interaction on these apps. Building a community around your app — and allowing your Millennial users to connect with each other based on their locations and interests — is a recipe for success…

    Relevance- 8 readers -
  • Trading Transparency for Advertising Automation: Is It Worth It?

    … to sacrifice control and transparency for the promise of higher conversion rates? Yes. Publishers have all but handed over the keys, closed their eyes and buckled their seatbelts while blindly expecting (cough … hoping!) for big bucks at the end of the year. But what they haven’t considered about trading transparency for advertising automation…

    Relevance- 12 readers -
  • Uncover the Marketing Value of Branded Online Communities

    … one less call for your support team to handle. New Leads & Repeat Sales Building the relationship between your business and customers creates brand loyalty, thereby increasing the chance for repeat sales. Take Big Green Egg for example; by having a place online for their customers to discuss their products, Big Green Egg owners feel like they’re…

    Relevance- 13 readers -
  • 5 Reasons to Use Storytelling in Sponsored Content

    … for reassurance and getting to the root of answers to real life problems.” 2. Storytelling Engages the Audience Deborah Anderson from Social Web Cafe makes the following points on engagement through storytelling: It really doesn’t matter what topic the story is related to, as long as it grabs the reader in the first sentence or two and continues…

    Relevancein Content- 9 readers -
  • The State of Digital Publishing in 2015 [New Industry Data]

    … solutions. This move from paid subscriptions to digital products offers brands an opportunity to reach their target audience through banner ads and native advertising. Reaching the right audience is half the battle of successful content promotion. Taking advantage of this changing landscape can allow brands to increase awareness in their target market…

    Relevance- 10 readers -
  • Is Sponsored Content the Right Way to Build an Audience?

    … to build a relationship. Sponsored Content Isn’t Going Anywhere Brands will spend an estimated $7.9 billion on this form of content in 2015, up from just $4.7 billion in 2013. By 2018, brands will spend an estimated $21 billion. With numbers like this, it’s clear that native advertising is here to stay. And since it’s not going anywhere, it’s reasonable…

    Relevancein Content- 4 readers -
  • Tag-Teaming Email and Social to Grow Your Audience

    … tweak drove 3,000 clickthroughs and beat their “revenue by email” goal by 172 percent. Using Social Media to Increase Email Subscriptions The process of signing up for your email subscription should be clean and easy for your audience, otherwise you risk losing them to dozens of distractions surrounding them. The simplest way to use social…

    Relevancein EMail Content- 6 readers -
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