Audience Data

  • Why Every Marketer Should Leverage Retargeting

    … or publisher, which places a cookie in each visitor’s browser, adding them to an audience list. That audience can now be retargeted with a specific campaign aimed solely at them. How Is This Possible? And Why Should I Care? What makes retargeting especially effective (and possible) is the power of real-time bidding (RTB) technology, which allows marketers…

    Ratko Vidakovic/ Marketing Landin SEO Display Retargeting- 30 readers -
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