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… and unnecessary marketing (it only wastes ad spend and causes negative sentiment). But, if used in creative ways — like onboarding new users or offering complementary products and services — even more value can be extracted from your retargeting campaigns. Your Takeaway They say you never get a second chance to make a first impression. With retargeting…
One of 2014's biggest trends is the rise of hyperlocal advertising. Hyperlocal, as it's called in ad tech circles, allows marketers to use a smartphone's GPS data to geographically target audiences for the purpose of delivering relevant ads. When you combine this with the ability to purchase ad impressions individually, through programmatic ad platforms that are powered by r ...