Audience Data

  • Why Every Marketer Should Leverage Retargeting

    … campaign. From a marketer’s perspective, this can translate into high ROI. In fact, many people consider retargeting to be the “cream of the crop” tactic in display advertising when it comes to ROI, however, attribution models can often muddy the waters (a topic for another day). Furthermore, because of the increased level of targeting…

    Ratko Vidakovic/ Marketing Landin SEO Display Retargeting- 34 readers -
  • How Hyperlocal Mobile Advertising Changes Everything

    … of the types of contextual targeting data that can be used for hyperlocal advertising. It should be noted, however, that contextual data can also be used for the purpose of extracting insights about audiences from broader mobile campaigns. What's Next For Hyperlocal Advertising? As technology matures, you can safely assume that the volume of information…

    Ratko Vidakovic/ Marketing Landin Display Mobile How To's- 29 readers -
Get the top posts daily into your mailbox!