Audience Data

  • Why Every Marketer Should Leverage Retargeting

    Website visitors abandon the sales funnel for many reasons: comparison shopping, credit card not handy, “just browsing” and so on. Retargeting allows you to show ads directly to visitors after they’ve left a site or landing page, providing multiple shots at the conversion. That is why retargeting has become an essential tactic in the digital marketer’s arsenal.

    Ratko Vidakovic/ Marketing Land- 20 readers -
  • How Hyperlocal Mobile Advertising Changes Everything

    … of the types of contextual targeting data that can be used for hyperlocal advertising. It should be noted, however, that contextual data can also be used for the purpose of extracting insights about audiences from broader mobile campaigns. What's Next For Hyperlocal Advertising? As technology matures, you can safely assume that the volume of information…

    Ratko Vidakovic/ Marketing Landin Display Mobile How To's- 14 readers -