Audience Demographics

  • Finding the Right Demographic for Creative Agencies

    … to understand the correct demographic that they need to target for a project. As creative agencies are largely a product of millennials, a generation that grew up in the digital age, there can sometimes be a lack of understanding that not all audiences can be reached through the same medium. Conduct Risk Analytics First Risk analytics can be helpful…

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  • Social Analysis of Retailers Well-Poised for Black Friday Sales

    …) Total Activity & Audience Demographics Tech items are always known for being the first products to fly off the shelves on Black Friday, so it’s no surprise that Best Buy is getting a lot of attention on Twitter. The retailer collected a total of 11.2K tweets and a social impression total of 80.1 million. However, Kohl’s seems to be getting more…

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  • Content Marketing Obsession Puts the Pressure on Publishers

    … Publisher Network RevResponse released a new audience analytics tool for all publishers. Available directly in the publisher’s dashboard, Audience Intelligence Reports provide an on-demand profile of their audience with data points such as industry, job area, job level, company size and geographic location—never before seen in the space and typically only…

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  • Dear Publishers: Stop Making Assumptions About Your Audience

    … of ourselves and start making more money with audience demographics. General Audience Demographics Demographics begin with a broad scope of basic population stats including gender, age, household income and education. Moving a level deeper, demographic data can also tap into professional profiles. In the B2B marketing arena these rich, professional…

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