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Today's marketer has no guarantee of reaching their audience on any medium. Not Facebook. Not Instagram. Not LinkedIn. Not Twitter. Not YouTube. Not Snapchat. Organic reach is dwindling to zero for brands and marketers who don't have a solid marketing strategy that encompasses social, digital, content, and measurement all centered around their target audience.
… to understand the correct demographic that they need to target for a project. As creative agencies are largely a product of millennials, a generation that grew up in the digital age, there can sometimes be a lack of understanding that not all audiences can be reached through the same medium. Conduct Risk Analytics First Risk analytics can be helpful…