Audience Demographics

  • Finding the Right Demographic for Creative Agencies

    … to understand the correct demographic that they need to target for a project. As creative agencies are largely a product of millennials, a generation that grew up in the digital age, there can sometimes be a lack of understanding that not all audiences can be reached through the same medium. Conduct Risk Analytics First Risk analytics can be helpful…

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  • Social Analysis of Retailers Well-Poised for Black Friday Sales

    … bucks on advertising during Black Friday; Walmart, Target, Kohl’s, Macy’s, Best Buy and Toys “R” Us. And, I tracked all their social media activity using Zoomph – an influencer marketing platform. And, because tracking all of them during their busiest times of the year can be a daunting task, I used workflow automation to make my life simpler. Here…

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  • Content Marketing Obsession Puts the Pressure on Publishers

    …, these pressures have translated into real challenges for many who struggle to understand how to accurately package and present their audience demographics outside of general website traffic metrics. This is, of course, necessary to attract and land deals with major advertisers in today’s competitive content marketing landscape. To win accounts…

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  • Dear Publishers: Stop Making Assumptions About Your Audience

    … of ourselves and start making more money with audience demographics. General Audience Demographics Demographics begin with a broad scope of basic population stats including gender, age, household income and education. Moving a level deeper, demographic data can also tap into professional profiles. In the B2B marketing arena these rich, professional…

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