Audience Engagement

  • Why You Should Give Free Content to Readers

    … at a time. Consistent New Content If you want to not only attract an audience but keep that audience engaged, you have to offer them fresh content to read, and that content should be free. This is especially true for new readers. A new reader doesn’t know you or what information and knowledge you have to offer. They are very unlikely to pay…

    Lawrence Tamin Content- 10 readers -
  • 9 Effective Tools for Boosting Audience Engagement

    … Looking to improve your audience engagement? There are a number of different marketing tools online that you can use to engage your customers. These tools are great for small business owners. They don’t usually have the resources or staff to stay on top of their social media, but these tools can reduce the time or work needed. Here are nine…

    Relevancein Social EMail Facebook Twitter- 15 readers -
  • The Meaning of and How To “Create Valuable Content”

    Everybody is talking about creating content that speaks to your audience. But what does that even mean? And how do you do that? In this post, I will give you four crucial elements you need, to create that content that speaks to your audience. In the end, you will have an overview of steps you need to take.

    Bas Van Den Beld/ State of Digital- 25 readers -
  • 3 Psychology Principles That Boost Social Media Engagement

    … Are your social media posts getting enough engagement? Do you want tips for connecting with your audience? Social media engagement is largely determined by how well your social posts trigger action from your target audience. In this article you’ll discover how to boost social media engagement by incorporating psychological triggers in your…

    Wade Harman/ Social Media Examinerin Social- 20 readers -
  • Marketers’ Biggest Content Targeting Mistake

    … promote content, and we consistently see that many only think about targeting at the time of distribution, and not during creation. Unfortunately, this is neither the most effective nor the most cost-efficient approach to reaching specific audiences. Of course, targeting content once it’s ready isn’t wrong; we’ve spent a lot of time ourselves building…

    Relevancein Content- 9 readers -
  • 5 Reasons to Use Storytelling in Sponsored Content

    … for reassurance and getting to the root of answers to real life problems.” 2. Storytelling Engages the Audience Deborah Anderson from Social Web Cafe makes the following points on engagement through storytelling: It really doesn’t matter what topic the story is related to, as long as it grabs the reader in the first sentence or two and continues…

    Relevancein Content- 10 readers -
  • A Guide to Social Listening for Better Marketing Content

    …, social media listening will also help you to spot trends in content engagement, such as the times of day when your audience is most likely to consume your content This is a strategy devised by Jay Baer, who noticed how business people often schedule their days around meetings, leaving the minutes around the top and bottom of the hour free…

    Relevancein Social Paid Search Content- 21 readers -
  • 5 Ingredients of Effective Lead Nurturing

    … (MarketingSherpa). Companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost (Marketo). Nurtured leads makes 47% larger purchases than non-nurtured leads (The Annuitas Group). But how do you make sure your lead nurturing efforts are actually engaging your audience? Every successful lead nurturing piece shares five…

    Convince and Convertin EMail Content- 17 readers -
  • Can Publishers Convince Consumers to Trust Native Advertising?

    …, and it isn’t overly hard to do.” It’s a sentiment echoed by Stephanie Losee, managing editor at Dell, which has twice run branded content in The New York Times. “Audiences don’t need or want to be tricked. Metrics show audiences click on and share great content, no matter who pays for or publishes it.” Quality Rules Sponsored content may not be objective…

    Tessa Wegert/ The Content Strategistin Content- 19 readers -
  • 33 Ways Your Social Media Plan Will Make You More Successful

    …) Share What You Already Know Will Be Successful The New York Times Customer Insight Group provides some really interesting stats on why people share content—and CoSchedule just analyzed the psychology of sharing. Use this information to create your content and social media plan in ways most likely to be successful. 3. Support The Things We Care…

    Convince and Convertin Social Content- 14 readers -
Get the top posts daily into your mailbox!
More from around the web