Audience Engagement

  • 9 Effective Tools for Boosting Audience Engagement

    … Looking to improve your audience engagement? There are a number of different marketing tools online that you can use to engage your customers. These tools are great for small business owners. They don’t usually have the resources or staff to stay on top of their social media, but these tools can reduce the time or work needed. Here are nine…

    Relevancein Social EMail Facebook Twitter- 12 readers -
  • 3 Psychology Principles That Boost Social Media Engagement

    … Are your social media posts getting enough engagement? Do you want tips for connecting with your audience? Social media engagement is largely determined by how well your social posts trigger action from your target audience. In this article you’ll discover how to boost social media engagement by incorporating psychological triggers in your…

    Wade Harman/ Social Media Examinerin Social- 16 readers -
  • Marketers’ Biggest Content Targeting Mistake

    … distribution as well. Relying on audience assumptions for targeting (e.g., serving content about pharmaceuticals solely alongside health content) can result in huge missed opportunities for engagement. At News360, we see counter-intuitive engagement patterns with content all the time. For example, individuals will click on branded finance content…

    Relevancein Content- 7 readers -
  • 5 Reasons to Use Storytelling in Sponsored Content

    … for reassurance and getting to the root of answers to real life problems.” 2. Storytelling Engages the Audience Deborah Anderson from Social Web Cafe makes the following points on engagement through storytelling: It really doesn’t matter what topic the story is related to, as long as it grabs the reader in the first sentence or two and continues…

    Relevancein Content- 8 readers -
  • A Guide to Social Listening for Better Marketing Content

    …, social media listening will also help you to spot trends in content engagement, such as the times of day when your audience is most likely to consume your content This is a strategy devised by Jay Baer, who noticed how business people often schedule their days around meetings, leaving the minutes around the top and bottom of the hour free…

    Relevancein Social Paid Search Content- 17 readers -
  • 5 Ingredients of Effective Lead Nurturing

    … (MarketingSherpa). Companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost (Marketo). Nurtured leads makes 47% larger purchases than non-nurtured leads (The Annuitas Group). But how do you make sure your lead nurturing efforts are actually engaging your audience? Every successful lead nurturing piece shares five…

    Convince and Convertin EMail Content- 16 readers -
  • Can Publishers Convince Consumers to Trust Native Advertising?

    …, and it isn’t overly hard to do.” It’s a sentiment echoed by Stephanie Losee, managing editor at Dell, which has twice run branded content in The New York Times. “Audiences don’t need or want to be tricked. Metrics show audiences click on and share great content, no matter who pays for or publishes it.” Quality Rules Sponsored content may not be objective…

    Tessa Wegert/ The Content Strategistin Content- 18 readers -
  • 33 Ways Your Social Media Plan Will Make You More Successful

    … About Help your audience feel like sharing your content is for the good of the industry—to help their friends, fans, and followers. About 84% of us share content to support causes we care about. Imagine the power of the social Web applied to a cause you support. Better yet, a cause you created for them to support. 4. Help Us Connect With Other…

    Convince and Convertin Social Content- 12 readers -
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