Audience Growth

  • The CPC for Paid Content Distribution Is Cheapest in Q1. Here’s Why

    …. As Weatherhead urges, “Now is the time to start gaining momentum, growing your audience, and driving up engagement.” For more on paid social distribution, refer to our series of playbooks on the best Twitter campaigns for your marketing needs, hyper-targeting with sponsored Facebook posts, boosting your thought leadership on LinkedIn, and how to grow an audience through Outbrain—one of the least expensive and most popular options out there, and, evidently, never cheaper to use than right now. Related…

    Amanda Walgrove/ The Content Strategistin Content Facebook Twitter- 17 readers -
  • 17 Content Marketing Predictions for 2015

    … Chase, Content Strategist 7. The term “snackable content” will mercifully be put out of its misery. —Sam Slaughter, VP of Content 8. “Distribution” and “audience growth” will be the biggest content marketing buzzwords of 2015. Now that brands are creating content, it’s time for them to start creating long-term relationships with people. —Joe…

    The Content Strategistin Social Content YouTube- 32 readers -
  • 5 Audience Growth Trends for 2015

    … with The New York Times, Slate, Vox, The Atlantic—all these high end publishers, you can see a 33 percent increase in favorability.” Rubel also noted that there are tons of lessons brands learn from publishers when they work with them. “The best practices for audience development are in the media world, they’re in Hollywood,” Rubel explained. “They’re…

    Joe Lazauskas/ The Content Strategistin Social Content Facebook Twitter- 16 readers -
  • The Ultimate Email Optimization Infographic

    …, absolutely insane. Definitely spend some time with this. If you’re publishing content on the web, there’s a darn good chance email is your most important channel. If it’s not, it should be. Even if social is edging out email as your biggest traffic source, email is likely the tinder igniting those shares each day. I also highly recommend subscribing to Neil’s newsletter. I mean, just look at this guy. If OkCupid launched a spinoff called OkContentMarketers, this guy’s profile picture would kill: Related…

    Joe Lazauskas/ The Content Strategistin EMail Content- 9 readers -
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