Audience Insights

  • LinkedIn Rolls Out Audience Insights

    … Those who have ever wondered who is looking at their posts and articles on LinkedIn need wonder no more. The professional network announced the launch of audience insights on its mobile application, with desktop to follow soon. Tapping on the “Me” on users’ content in the LinkedIn mobile app will bring up real-time insights on who has read…

    David Cohen/ Inside Facebook- 23 readers -
  • 5 Signs of a Weak Social Media Campaign

    …. This means you will end up whittling your focus to a narrow but ideal number of leads. These leads should be qualified by some of the following criteria: Demographics: Use factors like income bracket, age group, educational qualifications, job role and location to determine this. A perfect tool is Facebook Audience Insights. Psychographics: While…

    AllFacebookin Social Facebook- 28 readers -
  • How to Use Social Media Insights to Improve Your Marketing

    … Are you marketing on Twitter, Facebook or Pinterest? Do you know which type of posts your followers prefer? Social media analytics let you see who your followers are and what they like. In this article you’ll discover how to use your audience insights from Twitter, Facebook and Pinterest to improve your social media marketing. Discover how…

    Social Media Examinerin Social How To's- 32 readers -
  • Quick Reference Guide for Facebook Marketers

    … of your app, page and domain insights on one page. Create an Ad Start here to create a new ad by selecting your ad campaign objective and then following the prompts to complete your ad. Choose an objective for your ad campaign. Set Up Custom Audiences and Conversion Tracking Create custom audiences in the Audience Manager and set up conversion…

    Kristi Hines/ Social Media Examinerin Social Facebook- 23 readers -
  • How Facebook Audience Insights Are Real-Time

    … for your audience. AI is powered by a query engine with a hybrid integer store that organizes data in memory and on flash disks so that a query can process terabytes of data in real time on a distributed set of machines. AI query engine is a fan-out distributed system with an aggregation tier and a leaf (data) tier. The aggregator sends a query…

    David Cohen/ AllFacebookin Social Facebook How To's- 10 readers -
  • INFOGRAPHIC: the ‘Average’ U.S. Facebook User

    … There is no such thing as the average Facebook user, but play along with us: Fialkov Digital used Facebook's audience insights to paint a picture of Facebook users in the U.S. According to Fialkov Digital, the average U.S. Facebook user is likely to be: Female (54 percent). 25 through 34 (24 percent of women, 28 percent of men). Married…

    David Cohen/ AllFacebookin Social- 16 readers -
  • Mobile Summer For Facebook Marketers

    … on sundresses, with targeting and audience insights. Personalized creative: Be at the center of celebrations and outdoor activities by preparing creative that responds to current events. For instance, build awareness among soccer fans by preparing creative for the big soccer event in Brazil, or tailor your message to other key summer moments like…

    David Cohen/ AllFacebookin Social- 8 readers -
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