Audience Insights

  • LinkedIn Rolls Out Audience Insights

    … Those who have ever wondered who is looking at their posts and articles on LinkedIn need wonder no more. The professional network announced the launch of audience insights on its mobile application, with desktop to follow soon. Tapping on the “Me” on users’ content in the LinkedIn mobile app will bring up real-time insights on who has read…

    David Cohen/ Inside Facebook- 23 readers -
  • 5 Signs of a Weak Social Media Campaign

    … making a purchase on your website comes from. Paul Lepa, lead digital marketing campaign manager at PearlsOnly, said his company was able to identify that users from Pinterest converted more from social media referrals, adding: Our report was aided by combining Google Analytics in-depth traffic reporting with using UTMs, which was instrumental…

    AllFacebookin Social Facebook- 25 readers -
  • How to Use Social Media Insights to Improve Your Marketing

    … Are you marketing on Twitter, Facebook or Pinterest? Do you know which type of posts your followers prefer? Social media analytics let you see who your followers are and what they like. In this article you’ll discover how to use your audience insights from Twitter, Facebook and Pinterest to improve your social media marketing. Discover how…

    Social Media Examinerin Social How To's- 30 readers -
  • Quick Reference Guide for Facebook Marketers

    … tracking for your website for better Facebook ad campaigns. Set up a conversion-tracking pixel for your website. Access Audience Insights See Audience Insights for everyone on Facebook, people connected to your page or people with specific interests to learn how to target your ads. Improve your targeting with Audience Insights. Use Power Editor…

    Kristi Hines/ Social Media Examinerin Social Facebook- 23 readers -
  • How Facebook Audience Insights Are Real-Time

    … Facebook introduced audience insights in May as a way for brands to learn more about the audiences they target with their ads on the social network in order to refine their strategies, but what technical challenges did it face, and how were they overcome? Software engineers Deniz Demir, Islam AbdelRahman, Liang He and Yingsheng Gao answered…

    David Cohen/ AllFacebookin Social Facebook How To's- 10 readers -
  • How to Increase Your Facebook Conversions Using Google Analytics

    Do you want to improve your Facebook conversions? Have you considered combining the power of Google Analytics with your Facebook Insights? Comparing this data can help you find Facebook fans who are most likely to convert. In this article I’ll show you how to identify an optimum audience and match it with your Facebook fans for increased conversions.

    Antonio Calero/ Social Media Examiner- 55 readers -
  • 10 Ways to Find More Local Facebook Fans

    … Attention to Audience Insights The Audience Insights feature is a great way to find out what your local audience is interested in so you can share topics and images they’re most likely to engage with. To find Audience Insights, click Build Audience at the top right of your page and choose Use Ads Manager. On the resulting page, choose Audience…

    Kandice Linwright/ Social Media Examinerin Social- 33 readers -
  • INFOGRAPHIC: the ‘Average’ U.S. Facebook User

    … There is no such thing as the average Facebook user, but play along with us: Fialkov Digital used Facebook's audience insights to paint a picture of Facebook users in the U.S. According to Fialkov Digital, the average U.S. Facebook user is likely to be: Female (54 percent). 25 through 34 (24 percent of women, 28 percent of men). Married…

    David Cohen/ AllFacebookin Social- 16 readers -
  • Mobile Summer For Facebook Marketers

    … on sundresses, with targeting and audience insights. Personalized creative: Be at the center of celebrations and outdoor activities by preparing creative that responds to current events. For instance, build awareness among soccer fans by preparing creative for the big soccer event in Brazil, or tailor your message to other key summer moments like…

    David Cohen/ AllFacebookin Social- 7 readers -
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