Audience Insights

    • LinkedIn Rolls Out Audience Insights

      Those who have ever wondered who is looking at their posts and articles on LinkedIn need wonder no more. The professional network announced the launch of audience insights on its mobile application, with desktop to follow soon. Tapping on the “Me” on users’ content in the LinkedIn mobile app will bring up real-time insights on who has read their posts, what companies they wor ...

      David Cohen/ Inside Facebook- 21 readers -
  • 5 Signs of a Weak Social Media Campaign

    … might be connected to how they found your website. While Facebook is the biggest source of social media traffic referrals to websites, this channel may not be the best fit for your product type. By using an advanced tracking system such as tagging your URLs with UTMs (urchin tracking modules), you can identify what source a visitor that ends up…

    AllFacebookin Social Facebook- 13 readers -
  • How to Use Social Media Insights to Improve Your Marketing

    … Are you marketing on Twitter, Facebook or Pinterest? Do you know which type of posts your followers prefer? Social media analytics let you see who your followers are and what they like. In this article you’ll discover how to use your audience insights from Twitter, Facebook and Pinterest to improve your social media marketing. Discover how…

    Social Media Examinerin Social How To's- 18 readers -
  • Quick Reference Guide for Facebook Marketers

    … of your app, page and domain insights on one page. Create an Ad Start here to create a new ad by selecting your ad campaign objective and then following the prompts to complete your ad. Choose an objective for your ad campaign. Set Up Custom Audiences and Conversion Tracking Create custom audiences in the Audience Manager and set up conversion…

    Kristi Hines/ Social Media Examinerin Social Facebook- 15 readers -
  • How Facebook Audience Insights Are Real-Time

    … Facebook introduced audience insights in May as a way for brands to learn more about the audiences they target with their ads on the social network in order to refine their strategies, but what technical challenges did it face, and how were they overcome? Software engineers Deniz Demir, Islam AbdelRahman, Liang He and Yingsheng Gao answered…

    David Cohen/ AllFacebookin Social Facebook How To's- 10 readers -
  • 10 Ways to Find More Local Facebook Fans

    … Attention to Audience Insights The Audience Insights feature is a great way to find out what your local audience is interested in so you can share topics and images they’re most likely to engage with. To find Audience Insights, click Build Audience at the top right of your page and choose Use Ads Manager. On the resulting page, choose Audience…

    Kandice Linwright/ Social Media Examinerin Social- 18 readers -
  • INFOGRAPHIC: the ‘Average’ U.S. Facebook User

    … There is no such thing as the average Facebook user, but play along with us: Fialkov Digital used Facebook's audience insights to paint a picture of Facebook users in the U.S. According to Fialkov Digital, the average U.S. Facebook user is likely to be: Female (54 percent). 25 through 34 (24 percent of women, 28 percent of men). Married…

    David Cohen/ AllFacebookin Social- 15 readers -
  • Mobile Summer For Facebook Marketers

    … on sundresses, with targeting and audience insights. Personalized creative: Be at the center of celebrations and outdoor activities by preparing creative that responds to current events. For instance, build awareness among soccer fans by preparing creative for the big soccer event in Brazil, or tailor your message to other key summer moments like…

    David Cohen/ AllFacebookin Social- 6 readers -
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