Audience Insights

  • LinkedIn Rolls Out Audience Insights

    … their posts, what companies they work for, their job titles, their locations and how they discovered users’ content. Product manager Charu Jangid said in a blog post: With these insights, you can better understand if you were successful in optimizing your post to gain visibility with the right people. Not only that, but these insights give you…

    David Cohen/ Inside Facebook- 22 readers -
  • 5 Signs of a Weak Social Media Campaign

    … in-depth tips to master creating compelling ad titles and make good use of your headline space. Lack of quality images Images are powerful content for your social media campaign. As live visual content jostles to get its place with the rise of Periscope and Snapchat’s sponsored selfie filters, images will continue to remain the content king…

    AllFacebookin Social Facebook- 17 readers -
  • How to Use Social Media Insights to Improve Your Marketing

    … Are you marketing on Twitter, Facebook or Pinterest? Do you know which type of posts your followers prefer? Social media analytics let you see who your followers are and what they like. In this article you’ll discover how to use your audience insights from Twitter, Facebook and Pinterest to improve your social media marketing. Discover how…

    Social Media Examinerin Social How To's- 28 readers -
  • Quick Reference Guide for Facebook Marketers

    … of your app, page and domain insights on one page. Create an Ad Start here to create a new ad by selecting your ad campaign objective and then following the prompts to complete your ad. Choose an objective for your ad campaign. Set Up Custom Audiences and Conversion Tracking Create custom audiences in the Audience Manager and set up conversion…

    Kristi Hines/ Social Media Examinerin Social Facebook- 19 readers -
  • How Facebook Audience Insights Are Real-Time

    … forward, the next step for our query engine is to support time-series data sets and organize data in a way that it could run real-time queries on an order-of-magnitude larger data sets. We hope to increase the ratio of data on embedded storage to keep the total memory requirement under control as it grows to petabyte-scale datasets. Wenrui Zhao, Maxim Sokolov, Scott Straw and Ajoy Frank were also credited with working on the audience insights query engine. …

    David Cohen/ AllFacebookin Social Facebook How To's- 10 readers -
  • INFOGRAPHIC: the ‘Average’ U.S. Facebook User

    … There is no such thing as the average Facebook user, but play along with us: Fialkov Digital used Facebook's audience insights to paint a picture of Facebook users in the U.S. According to Fialkov Digital, the average U.S. Facebook user is likely to be: Female (54 percent). 25 through 34 (24 percent of women, 28 percent of men). Married…

    David Cohen/ AllFacebookin Social- 15 readers -
  • Mobile Summer For Facebook Marketers

    … and Canada Day each increased by 22 percent in 2013 compared to the year before, while weekly chatter about beer and the lake peaked on Sundays. Summer sales: Engage with people on-the-go or spending time outdoors to take advantage of your summer sales. Reach the right people with the right messages, like women 18 through 24 for a sale…

    David Cohen/ AllFacebookin Social- 7 readers -
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