Audience Measurement

Audience measurement measures how many people are in an audience, usually in relation to radio listenership and television viewership, but also in relation to newspaper and magazine readership and, increasingly, web traffic on websites. Sometimes, the term is used as pertaining to practices which help broadcasters and advertisers determine who is listening rather than just how many people are listening. In some parts of the world, the resulting relative numbers are referred to as audience share, while in other places the broader term market share is used. This broader meaning is also called audience research.
Posts about Audience Measurement
  • Ad fraud: The oldest trick in the media book

    … the way. In fact, despite the negative news, these companies offer an opportunity to today’s marketer that has never before existed — the opportunity to actively combat fraudulent impressions. In years past, advertisers were at the mercy of Nielsen or Arbitron for responsive audience measurement. When it came to fraud, the checks and balances were…

    Digiday- 14 readers -
  • How UK publishers are rethinking audience measurement

    … that it hopes will be ready to roll out by early 2016. The plan is to create a new multi-platform audience-measurement system from scratch, promising to overhaul the way media planners evaluate publishers’ reach and engagement. Rufus Olins, CEO of Newsworks, explained the thinking behind the initiative to Digiday. Why is the review of audience…

    Chris Smith/ Digidayin How To's- 8 readers -
  • ATTENTION: This is Your Perfect Audience for Video Advertising [Infographic]

    …, and to determine the habits of receptivity amongst audiences in various industries, verticals, locations, etc.: Receptivity: A passive willingness to receive a message from a brand before watching a video ad from an advertiser.Attentiveness: The active behavior of noticing a video ad, the level of aided or unaided recall. The research took a deep…

    Mark R Robertson/ ReelSEO- 34 readers -
  • Search Engine Marketers Have Become Tools of Their Tools

    … feel as desperate as weather forecasters in New England, where, if you don’t like the weather, wait a minute. So, why does Google finesse its ranking algorithms so frequently? Some “White Hat” search engine optimizers think it’s the fault of the “Black Hat” SEOs – and there’s probably some truth to that. But, this assumes that Google owes us a living…

    Greg Jarboe/ The SEM Postin SEO Google Facebook YouTube- 3 readers -
  • Rainy Days & Big Screens Push Online Video Engagement

    … Last week, Ooyala issued its Q2 2014 Global Video Index Report, providing insights on the continued evolution of multi-screen video consumption. The report highlights the rapid growth of mobile video consumption and the proliferation of premium, live and long-form video on more screens. Its findings underscore the need for content providers…

    Greg Jarboe/ ReelSEOin Social YouTube- 11 readers -
Get the top posts daily into your mailbox!
More from around the web