Audience Measurement

Audience measurement measures how many people are in an audience, usually in relation to radio listenership and television viewership, but also in relation to newspaper and magazine readership and, increasingly, web traffic on websites. Sometimes, the term is used as pertaining to practices which help broadcasters and advertisers determine who is listening rather than just how many people are listening. In some parts of the world, the resulting relative numbers are referred to as audience share, while in other places the broader term market share is used. This broader meaning is also called audience research.
Posts about Audience Measurement
  • Ad fraud: The oldest trick in the media book

    … the way. In fact, despite the negative news, these companies offer an opportunity to today’s marketer that has never before existed — the opportunity to actively combat fraudulent impressions. In years past, advertisers were at the mercy of Nielsen or Arbitron for responsive audience measurement. When it came to fraud, the checks and balances were…

    Digiday- 11 readers -
  • How UK publishers are rethinking audience measurement

    Agencies and publishers have long complained about the lack of robust metrics around how people engage with publishers across multiple formats. Now, the Newspaper Publishers Association’s marketing body Newsworks has set in motion a process to find a new system which does just that. It has invited technology companies to design a new system that it hopes will be ready to roll out by early 2016.

    Chris Smith/ Digiday- 5 readers -
  • ATTENTION: This is Your Perfect Audience for Video Advertising [Infographic]

    … (behavioral, contextual, etc...) - BUT - what does it matter how you target the audience if they're not receptive and actively paying attention? In terms of audience measurement, Reach and Frequency have always been the standard metrics for the advertising industry. But, YuMe just released new research and an infographic (below) titled, "Pursuit…

    Mark R Robertson/ ReelSEO- 14 readers -
  • Rainy Days & Big Screens Push Online Video Engagement

    … to take advantage of new forms of big data analytics and audience measurement to better understand online audience behavior, help guide content strategies and maximize revenue. As faster wireless networks are built around the globe to provide higher bandwidth for smart devices, mobile viewership continues to rise. In the past year, mobile video…

    Greg Jarboe/ ReelSEOin Social YouTube- 9 readers -
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