Audience Measurement

Audience measurement measures how many people are in an audience, usually in relation to radio listenership and television viewership, but also in relation to newspaper and magazine readership and, increasingly, web traffic on websites. Sometimes, the term is used as pertaining to practices which help broadcasters and advertisers determine who is listening rather than just how many people are listening. In some parts of the world, the resulting relative numbers are referred to as audience share, while in other places the broader term market share is used. This broader meaning is also called audience research.
Posts about Audience Measurement
  • Ad fraud: The oldest trick in the media book

    …. The old ways were passing, and a new dawn had come. Enter the nefarious robots. All of this promise has come into question lately. The reports come like body blows: Only 33 percent of impressions are ever viewed; bot traffic is ravaging the internet; iFrames and invisible windows are deceiving bidding systems. Suddenly, the future seems more murky…

    Digiday- 12 readers -
  • How UK publishers are rethinking audience measurement

    … that it hopes will be ready to roll out by early 2016. The plan is to create a new multi-platform audience-measurement system from scratch, promising to overhaul the way media planners evaluate publishers’ reach and engagement. Rufus Olins, CEO of Newsworks, explained the thinking behind the initiative to Digiday. Why is the review of audience…

    Chris Smith/ Digidayin How To's- 6 readers -
  • ATTENTION: This is Your Perfect Audience for Video Advertising [Infographic]

    … (behavioral, contextual, etc...) - BUT - what does it matter how you target the audience if they're not receptive and actively paying attention? In terms of audience measurement, Reach and Frequency have always been the standard metrics for the advertising industry. But, YuMe just released new research and an infographic (below) titled, "Pursuit…

    Mark R Robertson/ ReelSEO- 18 readers -
  • Rainy Days & Big Screens Push Online Video Engagement

    … of entertainment. Consumers on connected TVs spent 81 percent of their time watching videos longer than 10 minutes.Mobile devices remain the favorite “snacking tool.” Viewers spent 45 percent of their time watching videos of six minutes or less in length.On tablets, viewers spent 23 percent of their time watching video of 30-60 minutes in length…

    Greg Jarboe/ ReelSEOin Social YouTube- 9 readers -
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