Audience Modeling

  • Audience Modeling & Customer Lifetime Value 101

    … use case is to segment audiences by predicted CLV. Understanding user behaviors and predicted conversion rates make it possible to back out a reasonable cost per click for any audience. A common intent (you can show them the same ad) The same predicted conversion rate (you can bid the same) Tools like Google Analytics visitor flows allow…

    Benny Blum/ Marketing Landin Retargeting- 19 readers -