Audience Modeling

  • Audience Modeling & Customer Lifetime Value 101

    Customer lifetime value (CLV) is at the core of all of our advertising efforts. Being able to distinguish between good customers and bad customers (and all the grey in between) is what enables marketers to build scalable programs without being limited to a direct response. A good CLV model highlights the good and the bad, embracing variance in user behaviors.

    Benny Blum/ Marketing Land- 21 readers -
Get the top posts daily into your mailbox!