Audience Personas

  • Facebook’s Lookalike Audiences for ecommerce: segment before you build

    … One of the most efficient types of targeting in Facebook (second to retargeting, of course) is lookalike audience targeting. Lookalike targeting is basically a targeting type that allows you to use first party data (e.g. customer lists, remarketing lists, etc.) as a seed audience to find new users with very similar characteristics, behaviors…

    Search Engine Watch- 10 readers -
  • 7 Content Repurposing Dishes Your Prospects Will Eat Up

    … be the king or queen of content repurposing. As part of the process, inventory all of your assets. I mean everything, as if you were cleaning out your house for a yard sale. Here is a link to a content inventory template you can use to help find the gaps. Recently, I went through this process with a client resulting in more than 50 persona-based…

    Relevancein Content- 8 readers -
  • 3 Foolproof Steps To Writing Copy That Grabs Your Audience

    … Published 16 mins ago 32 Are you talking to your customers about the things that matter to them using the right language? There’s a simple three-step process to make sure you’re using language that resonates with your audience, but first you’ve got to find that language before you can be sure you’re using it correctly. Finding…

    Relevancein Content- 14 readers -
  • The Maturation of Buyer Personas and Their Role In Marketing

    Published 1 min ago 36 The year 2002 marked the first time a research-based buyer persona was ever used for marketing and sales. In the 13 years between that landmark and the 2015 State of Buyer Personas survey, the use, acceptance and understanding of buyer personas have surged beyond what anyone in 2002 was likely to have imagined.

    Nick Rojas/ Relevance- 13 readers -
  • Is Your Brain Hard Wired To Ignore Irrelevant Content?

    … you in. Avoid Marketing Narcissism People don’t want to hear marketers talk in a self-centered fashion about their products and their company. If you use your content as a platform to do nothing but talk about yourself, you may very well be guilty of an objectionable practice that has been referred to as marketing narcissism. If your audience thinks…

    John Rugh/ Relevancein Content- 7 readers -