Audience Personas

  • Facebook’s Lookalike Audiences for ecommerce: segment before you build

    … One of the most efficient types of targeting in Facebook (second to retargeting, of course) is lookalike audience targeting. Lookalike targeting is basically a targeting type that allows you to use first party data (e.g. customer lists, remarketing lists, etc.) as a seed audience to find new users with very similar characteristics, behaviors…

    Search Engine Watch- 11 readers -
  • 7 Content Repurposing Dishes Your Prospects Will Eat Up

    … further along than you think. Your Content Inventory Like many great chefs, content marketers need to know what they have already available in the kitchen. Usually, this is the “Oh, $#*!” moment when you look at your eBooks and whitepapers, and realize that you don’t have nearly enough content. Don’t worry, it’s not as bad as it seems. You’ll soon…

    Relevancein Content- 10 readers -
  • 3 Foolproof Steps To Writing Copy That Grabs Your Audience

    … Published 16 mins ago 32 Are you talking to your customers about the things that matter to them using the right language? There’s a simple three-step process to make sure you’re using language that resonates with your audience, but first you’ve got to find that language before you can be sure you’re using it correctly. Finding…

    Relevancein Content- 16 readers -
  • The Maturation of Buyer Personas and Their Role In Marketing

    … personas. Data Alone Is Not Enough What this all means is that data — like the kind gathered from SEO and Google Analytics — is not enough. A company can do all the right things. But if qualitative research isn’t the foundation of their buyer personas, they’re still not going to be looking at their audiences as three-dimensional people. Instead…

    Nick Rojas/ Relevancein Content- 15 readers -
  • Is Your Brain Hard Wired To Ignore Irrelevant Content?

    … to ignore others. This is the part of your brain that acts like a switch or gatekeeper for relevant information. It filters out information you deem to be irrelevant. On the other hand, it immediately focuses your attention when it becomes aware of something that’s important to you. When you are trying to appeal to your target audience, the RAS can…

    John Rugh/ Relevancein Content- 9 readers -