Audience Personas

  • Facebook’s Lookalike Audiences for ecommerce: segment before you build

    … One of the most efficient types of targeting in Facebook (second to retargeting, of course) is lookalike audience targeting. Lookalike targeting is basically a targeting type that allows you to use first party data (e.g. customer lists, remarketing lists, etc.) as a seed audience to find new users with very similar characteristics, behaviors…

    Search Engine Watch- 16 readers -
  • 7 Content Repurposing Dishes Your Prospects Will Eat Up

    … content pieces for utilization throughout the nurture journey. Let’s get cooking. The Seasoning: Personas Eighty-two percent of prospects say content targeted to their industry is more valuable. — MarketingSherpa While reading the below menu items, think about slightly altering the messaging of each to create different versions. The key is to sprinkle…

    Relevancein Content- 13 readers -
  • 3 Foolproof Steps To Writing Copy That Grabs Your Audience

    … Published 16 mins ago 32 Are you talking to your customers about the things that matter to them using the right language? There’s a simple three-step process to make sure you’re using language that resonates with your audience, but first you’ve got to find that language before you can be sure you’re using it correctly. Finding…

    Relevancein Content- 18 readers -
  • The Maturation of Buyer Personas and Their Role In Marketing

    … personas. Data Alone Is Not Enough What this all means is that data — like the kind gathered from SEO and Google Analytics — is not enough. A company can do all the right things. But if qualitative research isn’t the foundation of their buyer personas, they’re still not going to be looking at their audiences as three-dimensional people. Instead…

    Nick Rojas/ Relevancein Content- 17 readers -
  • Is Your Brain Hard Wired To Ignore Irrelevant Content?

    … of content on the web, you must grab their attention by being relevant to them. A Formidable Content Marketing Obstacle We face a lot of obstacles on our journey to content marketing success. One of the most formidable is posed by the Reticular Activating System (RAS). The RAS helps you focus your attention on certain things, while helping you…

    John Rugh/ Relevancein Content- 10 readers -