Audience Personas

  • Facebook’s Lookalike Audiences for ecommerce: segment before you build

    … One of the most efficient types of targeting in Facebook (second to retargeting, of course) is lookalike audience targeting. Lookalike targeting is basically a targeting type that allows you to use first party data (e.g. customer lists, remarketing lists, etc.) as a seed audience to find new users with very similar characteristics, behaviors…

    Search Engine Watch- 21 readers -
  • 7 Content Repurposing Dishes Your Prospects Will Eat Up

    … be the king or queen of content repurposing. As part of the process, inventory all of your assets. I mean everything, as if you were cleaning out your house for a yard sale. Here is a link to a content inventory template you can use to help find the gaps. Recently, I went through this process with a client resulting in more than 50 persona-based…

    Relevancein Content- 15 readers -
  • 3 Foolproof Steps To Writing Copy That Grabs Your Audience

    … read emails, browse the web, and even play games. We had to figure out what the audience wanted, and we had to tell them as simply and plainly as possible. That meant no more specs, no more technical jargon and no more product features. The things that mattered to our customers were the benefits. Only the benefits. And we had to write at a sixth…

    Relevancein Content- 18 readers -
  • The Maturation of Buyer Personas and Their Role In Marketing

    … personas. Data Alone Is Not Enough What this all means is that data — like the kind gathered from SEO and Google Analytics — is not enough. A company can do all the right things. But if qualitative research isn’t the foundation of their buyer personas, they’re still not going to be looking at their audiences as three-dimensional people. Instead…

    Nick Rojas/ Relevancein Content- 24 readers -
  • Is Your Brain Hard Wired To Ignore Irrelevant Content?

    … you in. Avoid Marketing Narcissism People don’t want to hear marketers talk in a self-centered fashion about their products and their company. If you use your content as a platform to do nothing but talk about yourself, you may very well be guilty of an objectionable practice that has been referred to as marketing narcissism. If your audience thinks…

    John Rugh/ Relevancein Content- 13 readers -
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