Audience Research

  • 3 Ways to Use Google Analytics to Evaluate Your Audience

    … Does your business use multiple social media platforms? Wondering where you can make improvements? With Google Analytics, you can uncover valuable data about your audience and determine which social media channels drive the most traffic to your website. In this article, you’ll discover how to use Google Analytics to assess the effectiveness…

    Social Media Examinerin Social Google- 8 readers -
  • How to Research and Locate Your Audience Using Social Media

    … might want to target a narrower niche to start. Of course, not everyone is on Facebook. According to recent research, almost 60% of Americans are on Facebook. That number may be more (or less) depending on where your audience lives, their age, gender and household income, but it’s a good starting point. #3: Survey Your Customers If you’ve been…

    Social Media Examinerin Social How To's- 33 readers -
  • Marketers’ Biggest Content Targeting Mistake

    … distribution as well. Relying on audience assumptions for targeting (e.g., serving content about pharmaceuticals solely alongside health content) can result in huge missed opportunities for engagement. At News360, we see counter-intuitive engagement patterns with content all the time. For example, individuals will click on branded finance content…

    Relevancein Content- 7 readers -
  • How to Create Buyer Personas With Google Analytics

    … your audience’s interests and concerns. This will in turn make for a more engaged audience. You can find a lot of information about your brand’s online audience in the search data from your website’s analytics. Here’s how to build buyer personas with Google Analytics. #1: Research Your Website Traffic by Keyword Begin by opening up Google Analytics…

    Ben Jacobson/ Social Media Examinerin Google- 21 readers -
  • How to Make Your Facebook Marketing Work for B2B

    …. They’ll be more likely to share it. What do you think? Have you had experience with B2B marketing on Facebook? What tips can you share with others? Leave us a comment below. Tweet Tags: audience research, b2b facebook marketing, b2b marketing strategy, ben harper, facebook, facebook audience, facebook b2b marketing, facebook insights, facebook marketing, facebook strategy …

    Ben Harper/ Social Media Examinerin Social- 14 readers -
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