Audience Research

  • 3 Ways to Use Google Analytics to Evaluate Your Audience

    … Does your business use multiple social media platforms? Wondering where you can make improvements? With Google Analytics, you can uncover valuable data about your audience and determine which social media channels drive the most traffic to your website. In this article, you’ll discover how to use Google Analytics to assess the effectiveness…

    Social Media Examinerin Social Google- 25 readers -
  • How to Research and Locate Your Audience Using Social Media

    … in nutrition, you can find out that 62,000 people on Facebook match that audience. Some quick market research will tell you if your audience is big enough. This is also good business information, because if your audience is too small, you may need to change your offering to expand your audience. On the flipside, if your audience is too large, you…

    Social Media Examinerin Social How To's- 40 readers -
  • Marketers’ Biggest Content Targeting Mistake

    … promote content, and we consistently see that many only think about targeting at the time of distribution, and not during creation. Unfortunately, this is neither the most effective nor the most cost-efficient approach to reaching specific audiences. Of course, targeting content once it’s ready isn’t wrong; we’ve spent a lot of time ourselves building…

    Relevancein Content- 19 readers -
  • How to Create Buyer Personas With Google Analytics

    … your audience’s interests and concerns. This will in turn make for a more engaged audience. You can find a lot of information about your brand’s online audience in the search data from your website’s analytics. Here’s how to build buyer personas with Google Analytics. #1: Research Your Website Traffic by Keyword Begin by opening up Google Analytics…

    Ben Jacobson/ Social Media Examinerin Google- 32 readers -
  • How to Make Your Facebook Marketing Work for B2B

    …. They’ll be more likely to share it. What do you think? Have you had experience with B2B marketing on Facebook? What tips can you share with others? Leave us a comment below. Tweet Tags: audience research, b2b facebook marketing, b2b marketing strategy, ben harper, facebook, facebook audience, facebook b2b marketing, facebook insights, facebook marketing, facebook strategy …

    Ben Harper/ Social Media Examinerin Social- 24 readers -
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