Audience Segment

  • How to Successfully Target a Niche Facebook Audience

    … additional customer segments. For example if Dollar Shave Club’s primary audience is men who use razors, it’s easy to see how they would choose women who use razors as a great secondary target. The Dollar Shave Club markets their product, cost-friendly razors, to men as well as women because they both use razors. Alternatively, you can go deep…

    Social Media Examinerin Social Facebook How To's- 7 readers -
  • How to Use Pinterest Analytics to Improve Your Marketing

    … Do you want more from Pinterest? Have you considered using Pinterest analytics to inform your marketing decisions? When you know where to look in Pinterest analytics, you’ll find actionable information you can use to improve your Pinterest strategy. In this article you’ll discover five ways to use Pinterest analytics and improve your…

    Social Media Examinerin Social How To's- 16 readers -
  • How to Create Facebook Ads With Emails: 5 Creative Ideas

    … to their customers. Utilize Facebook carousel ads to highlight multiple products that provide additional value for previous customers. Show products that fit with items they’ve already purchase. So if they bought dog treats, then show them dog food or dog toys. Use Facebook carousel ads to promote additional products to your customers. Look for creative ways…

    Social Media Examinerin Social EMail Facebook How To's- 24 readers -
  • 4 Ways to Use Dark Facebook Posts for Business

    … crowding your wall with multiple posts. Hence, these posts are “dark.” Now that you understand what dark posts are and how to create them, here are some tips for making the most of them. #1: Reach Fan Segments by Targeting Interests There are distinct interest groups that your community members will fall into and with which they will identify…

    Social Media Examinerin Social Facebook- 15 readers -
  • My Experience With B2C Communication

    … of the biggest things that I want to share: Qualification It’s a simple yet often overlooked element of any communication. If you have something to say, not everyone is going to be interested or want to listen. Understanding what audiences are going to be receptive to your message, will go a long way to gaining a loyal customer. So…

    Attacat of Edinburgh- 16 readers -
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