Audience Segment

  • How to Successfully Target a Niche Facebook Audience

    … additional customer segments. For example if Dollar Shave Club’s primary audience is men who use razors, it’s easy to see how they would choose women who use razors as a great secondary target. The Dollar Shave Club markets their product, cost-friendly razors, to men as well as women because they both use razors. Alternatively, you can go deep…

    Social Media Examinerin Social Facebook How To's- 10 readers -
  • How to Use Pinterest Analytics to Improve Your Marketing

    … with in the Interests segment under the Your Audiences dashboard in Pinterest Analytics. See what brands your audience engages with. While this list is typically comprised of bigger publisher brands that probably aren’t your direct competitors (think BuzzFeed and POPSUGAR), you’re still competing with them for audience attention. Sift through the brands…

    Social Media Examinerin Social How To's- 18 readers -
  • 4 Ways to Use Dark Facebook Posts for Business

    … Dark Posts Before getting into how to use dark Facebook posts, it’s important to understand what dark posts really are, and just as importantly, what they are not. Dark posts (also known as unpublished posts) are not the same thing as targeted posts, but they do have much in common. They both allow you to promote posts to specific fans of your page…

    Social Media Examinerin Social Facebook- 18 readers -
  • My Experience With B2C Communication

    … of the biggest things that I want to share: Qualification It’s a simple yet often overlooked element of any communication. If you have something to say, not everyone is going to be interested or want to listen. Understanding what audiences are going to be receptive to your message, will go a long way to gaining a loyal customer. So…

    Attacat of Edinburgh- 18 readers -
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