Audience Segment Visibility

  • Why every digital advertiser should demand transparency

    … transparency from their technology partners, in all its various incarnations. However, “transparency” itself is a vague word and deserves to be unpacked to better understand exactly what it means for marketers. In short, it means visibility. But visibility into what? Here are some of the many forms of transparency that digital advertisers ought…

    Ratko Vidakovic/ Marketing Landin Display- 21 readers -