Audience Segmentation

  • 5 remarketing strategies to prep for Q4

    … Remarketing is always one of the most powerful tools in an ecommerce marketer’s belt, but it takes on added importance in Q4. With the holidays fast approaching, you can do a good amount of prep work now to put yourself in a great position to capitalize on the holiday rush. I’ve outlined my five favorite remarketing strategies below. 1. Dynamic…

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  • How to Target your Audience Right? Use Segmentation

    … of your potential customer. No marketing efforts will bring you positive results unless you try to know your target audience better. After this, one would think, obvious step you’ll see that there are much more things to learn, and segmentation can give you the key to this learning. Without segmentation your customers are just an ordinary crowd…

    The Blog Heraldin How To's- 9 readers -
  • RLSA and Customer Match: using smart segmentation for big wins

    … So we all know about RLSA (retargeted lists for search ads) and its ability to use Customer Match, but how many of us are actually taking advantage of it? The big problem with RLSA Customer Match is that in order for it to really have an impact on volume and performance, you need to have a very large customer list. To be specific, leveraging…

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