Audience Segmentation

  • How to Target your Audience Right? Use Segmentation

    … of your potential customer. No marketing efforts will bring you positive results unless you try to know your target audience better. After this, one would think, obvious step you’ll see that there are much more things to learn, and segmentation can give you the key to this learning. Without segmentation your customers are just an ordinary crowd…

    The Blog Heraldin How To's- 7 readers -
  • RLSA and Customer Match: using smart segmentation for big wins

    … of brands or lines of products, you may want to segment customers out by the brand/product line they’ve purchased. Now that you’ve segmented your customers, you can create an RLSA campaign for each audience segmentation. Take the AOV example above. Based on that segmentation, you would create three campaigns: RLSA_HighAOV, RLSA_MidAOV, RLSA_LowAOV…

    Search Engine Watch- 7 readers -
  • Everything You Need to Know About B2B Mid-Funnel Content

    … strategy ties into brand authority, trustworthiness and recognition. Now, go forth. Channel your inner Joey Tribbiani. Get after that meat. This article originally appeared on Contently. TAGS: audience segmentation, B2B content, B2B content marketing, case studies, content marketing automation, eBooks, email campaigns, email newsletter, fact sheets, Lead Nurturing, lead scoring, marketing automation, Mid-Funnel Content, relationship building, white papers 35 …

    Relevancein Content- 25 readers -
  • The Rise of the “On My Own Terms” Customer

    Published 1 min ago 19 Next-generation technologies such as social, mobile, the cloud and big data are profoundly changing the way we interact with each other and the way we do business, and the trend is only accelerating. According to International Data Corporation, worldwide spending on these technologies will grow 3.8 percent this year to more than $3.8 trillion.

    Relevance- 15 readers -
  • Why You Need To Stop Ageist Millennial Marketing

    … focusing on just targeting by age demographic, we should be thinking about psychographics; what kind of attitudes do the most engaged users have? There’s a subset in every generation cohort that’s characterized by mindset rather than age: “Gen C.” It’s not a new term, but it’s good to be reminded of it, especially as “content marketing” also starts…

    Relevancein Content- 13 readers -
  • Audience Segmentation For Conversion Optimization

    …, paid advertising and social strategy all rely on extensive and well-planned audience segmentation to effectively drive conversions. With a thorough understanding of the needs and pain points of their unique audience segments, brands can develop more targeted and focused campaigns to reach and engage users on a personal level. UNDERSTAND YOUR…

    ZOG Digital Blog- 8 readers -
  • What Inbound Marketers Can Learn from Outbound Marketing

    … to create brand new content day in and day out, why not repurpose your existing assets to attract a fresh audience? By publishing repurposed content, you’ll maintain the perception of being in-the-know with your current customer base, while still attracting new leads through your timely insights. Want to learn more about setting up a content marketing team on a limited budget? Download the B2B Marketing Guide to Content Marketing with a Small Team. …

    Relevancein Content- 7 readers -
  • Digital Marketing 201: Explore Segmentation To Drive Growth

    … focus. Time-Based Segmentation. Retailers are very aware of timing differences. The shopping season around Christmas generates most of the revenue for the entire year. Shopper behavior at this time is very different than at any other time of year. Knowing what works and being able to adapt to these changes during certain seasons gives you a big…

    John Paul Mains/ Marketing Land- 12 readers -
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