Audience Segmentation

  • How to Target your Audience Right? Use Segmentation

    … of your potential customer. No marketing efforts will bring you positive results unless you try to know your target audience better. After this, one would think, obvious step you’ll see that there are much more things to learn, and segmentation can give you the key to this learning. Without segmentation your customers are just an ordinary crowd…

    The Blog Heraldin How To's- 9 readers -
  • RLSA and Customer Match: using smart segmentation for big wins

    … So we all know about RLSA (retargeted lists for search ads) and its ability to use Customer Match, but how many of us are actually taking advantage of it? The big problem with RLSA Customer Match is that in order for it to really have an impact on volume and performance, you need to have a very large customer list. To be specific, leveraging…

    Search Engine Watch- 7 readers -
  • Everything You Need to Know About B2B Mid-Funnel Content

    …. The impact? The company demonstrates the power of its tools through a user’s lens. Case studies are incredibly useful for content marketers as they can be re-purposed into many formats such as blog posts, social media material, newsletter highlights, testimonials and more. Fact Sheets A fact sheet is a concise way to say to your prospects, “Here’s what…

    Relevancein Content- 28 readers -
  • The Rise of the “On My Own Terms” Customer

    Published 1 min ago 19 Next-generation technologies such as social, mobile, the cloud and big data are profoundly changing the way we interact with each other and the way we do business, and the trend is only accelerating. According to International Data Corporation, worldwide spending on these technologies will grow 3.8 percent this year to more than $3.8 trillion.

    Relevance- 16 readers -
  • Why You Need To Stop Ageist Millennial Marketing

    … Published 1 min ago 34 At some point in your marketing career you’ve likely considered the impact of “millennials” or “Gen Y” on your business. And even if they weren’t your target market at the time, you knew it wouldn’t be long before they were, as this group comes of age and replaces the baby boomers. Is Millennial Marketing Actually…

    Relevancein Content- 16 readers -
  • Audience Segmentation For Conversion Optimization

    … ZOG Digital’s Thomas Stern discusses how audience segmentation can help improve conversions and engagement from paid advertisements. This article was originally published by Website Magazine. ——- “Segmentation is saying something to somebody instead of saying nothing to everybody.” — Jay Conrad Levinson Content creation, search optimization…

    ZOG Digital Blog- 10 readers -
  • What Inbound Marketers Can Learn from Outbound Marketing

    … to today’s methods of inbound marketing: How to attract the attention of your audience How to predict pushback or commentary on your messaging How to give brand stickiness not just to your advertisement, but to your brand name How to simultaneously attract new customers and develop loyalty with current ones Attracting Attention Through Segmentation We…

    Relevancein Content- 8 readers -
  • Digital Marketing 201: Explore Segmentation To Drive Growth

    …. In both cases, you are delivering a unique experience — personalization is just at the individual level. When segmenting your visiting web audience and personalizing the content, make sure your rules do not conflict with each other. For example, let's say you own a chain of restaurants in the US. If you made a generalization that everyone from…

    John Paul Mains/ Marketing Land- 15 readers -
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