Audience Segmentation

  • How to Target your Audience Right? Use Segmentation

    … of your potential customer. No marketing efforts will bring you positive results unless you try to know your target audience better. After this, one would think, obvious step you’ll see that there are much more things to learn, and segmentation can give you the key to this learning. Without segmentation your customers are just an ordinary crowd…

    The Blog Heraldin How To's- 9 readers -
  • RLSA and Customer Match: using smart segmentation for big wins

    … of brands or lines of products, you may want to segment customers out by the brand/product line they’ve purchased. Now that you’ve segmented your customers, you can create an RLSA campaign for each audience segmentation. Take the AOV example above. Based on that segmentation, you would create three campaigns: RLSA_HighAOV, RLSA_MidAOV, RLSA_LowAOV…

    Search Engine Watch- 8 readers -
  • Everything You Need to Know About B2B Mid-Funnel Content

    …. The impact? The company demonstrates the power of its tools through a user’s lens. Case studies are incredibly useful for content marketers as they can be re-purposed into many formats such as blog posts, social media material, newsletter highlights, testimonials and more. Fact Sheets A fact sheet is a concise way to say to your prospects, “Here’s what…

    Relevancein Content- 40 readers -
  • The Rise of the “On My Own Terms” Customer

    … about and choose services on their own terms, discovering how these customers navigate the sales journey is crucial to serving them well. With the right data collection and predictive analytics, you can identify behavioral patterns, anticipate needs, engage customers and ultimately provide services that delight. …

    Relevancein Social EMail Content- 16 readers -
  • Why You Need To Stop Ageist Millennial Marketing

    … Published 1 min ago 34 At some point in your marketing career you’ve likely considered the impact of “millennials” or “Gen Y” on your business. And even if they weren’t your target market at the time, you knew it wouldn’t be long before they were, as this group comes of age and replaces the baby boomers. Is Millennial Marketing Actually…

    Relevancein Content- 18 readers -
  • Audience Segmentation For Conversion Optimization

    … ZOG Digital’s Thomas Stern discusses how audience segmentation can help improve conversions and engagement from paid advertisements. This article was originally published by Website Magazine. ——- “Segmentation is saying something to somebody instead of saying nothing to everybody.” — Jay Conrad Levinson Content creation, search optimization…

    ZOG Digital Blog- 12 readers -
  • What Inbound Marketers Can Learn from Outbound Marketing

    Content Marketing, Content Promotion, Earned Media, Owned Media, Paid Media, Shared Media, Social Promotion Inbound marketing. It’s the wave of the future, right? After all, how much direct mail do you really open? How many billboards do you actually internalize? Doesn’t everyone just fast-forward through the commercials these days? Inbound marketing solves all of these probl ...

    Relevance- 9 readers -
  • Digital Marketing 201: Explore Segmentation To Drive Growth

    …, but teenagers and older adults habits tend to be different than the average. Understanding their needs, habits and patterns is powerful in the hands of a marketing technologist that knows how to communicate with these audiences. Sex-Based Segmentation. Male and female buying habits are different. We shop in different ways and respond…

    John Paul Mains/ Marketing Land- 23 readers -
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