Audience Segmentation

  • How to Target your Audience Right? Use Segmentation

    … of your potential customer. No marketing efforts will bring you positive results unless you try to know your target audience better. After this, one would think, obvious step you’ll see that there are much more things to learn, and segmentation can give you the key to this learning. Without segmentation your customers are just an ordinary crowd…

    The Blog Heraldin How To's- 9 readers -
  • RLSA and Customer Match: using smart segmentation for big wins

    … of brands or lines of products, you may want to segment customers out by the brand/product line they’ve purchased. Now that you’ve segmented your customers, you can create an RLSA campaign for each audience segmentation. Take the AOV example above. Based on that segmentation, you would create three campaigns: RLSA_HighAOV, RLSA_MidAOV, RLSA_LowAOV…

    Search Engine Watch- 7 readers -
  • Everything You Need to Know About B2B Mid-Funnel Content

    … brand loyalty and create brand advocates. Mid-funnel content is persuasive, educational and targeted. Aimed at people already in your CRM system, mid-funnel content delivers the right content to the right people at the right time, usually with the help of marketing automation technology. (More on that in a minute.) While top-funnel content should…

    Relevancein Content- 30 readers -
  • The Rise of the “On My Own Terms” Customer

    … a wealth of information about customers by analyzing these channels. Marketers not only can determine what content customers view and share most, but they can also identify the best influencers, the best followers and the best content creators. Segment audiences: Armed with the right data and technology, CMOs can segment audiences by interest…

    Relevancein Social EMail Content- 16 readers -
  • Why You Need To Stop Ageist Millennial Marketing

    … Published 1 min ago 34 At some point in your marketing career you’ve likely considered the impact of “millennials” or “Gen Y” on your business. And even if they weren’t your target market at the time, you knew it wouldn’t be long before they were, as this group comes of age and replaces the baby boomers. Is Millennial Marketing Actually…

    Relevancein Content- 17 readers -
  • Audience Segmentation For Conversion Optimization

    …, paid advertising and social strategy all rely on extensive and well-planned audience segmentation to effectively drive conversions. With a thorough understanding of the needs and pain points of their unique audience segments, brands can develop more targeted and focused campaigns to reach and engage users on a personal level. UNDERSTAND YOUR…

    ZOG Digital Blog- 10 readers -
  • What Inbound Marketers Can Learn from Outbound Marketing

    … to create brand new content day in and day out, why not repurpose your existing assets to attract a fresh audience? By publishing repurposed content, you’ll maintain the perception of being in-the-know with your current customer base, while still attracting new leads through your timely insights. Want to learn more about setting up a content marketing team on a limited budget? Download the B2B Marketing Guide to Content Marketing with a Small Team. …

    Relevancein Content- 8 readers -
  • Digital Marketing 201: Explore Segmentation To Drive Growth

    …. In this case, a vegetarian from Texas would be shown the big steak image along with the altered H1 tag. That wouldn't go over too well — so be sure to think through the logic of all your rules. Segmentation Tools For Any Business Pretty much any email marketing tool will help you with segmenting your audience. Marketing automation tools like Marketo…

    John Paul Mains/ Marketing Land- 16 readers -
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