Audience Segments

  • Data Vs. Creativity: The Content Marketer’s False Choice

    …. We're still being graded on how much we produce, or whether our animated video is cuter than our competitors'; but then, we're asked to prove the value in numbers. For B2B marketers, it's not about gaming the system or going viral, data and analytics are the way to gain essential knowledge about your audience and understanding how they experience…

    Rachel Balik/ Marketing Landin Content- 25 readers -
  • How To Activate Tribes For Viral Content Marketing Success

    …, not by pushing an agenda, but by figuring out synergies and non-zero sum arrangements with the tribes that have the potential to gain real benefit from the goods or services your company offers. The key to successful engagement with relevant online audiences, or "tribes," is first clearly defining who they are. Who Are They? Who is your target…

    Kelsey Libert/ Marketing Landin Content- 37 readers -
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