Audience Segments

  • Data Vs. Creativity: The Content Marketer’s False Choice

    … your product and content. When we get that data, we can use it to devise a well-informed content strategy and optimize it as we go. Stop Counting Pageviews If you've never been stopped randomly in the hallway by an exec who wants to know, "how many people are reading our blog," then you probably haven't been doing content marketing very long…

    Rachel Balik/ Marketing Landin Content- 26 readers -
  • How To Activate Tribes For Viral Content Marketing Success

    …, not by pushing an agenda, but by figuring out synergies and non-zero sum arrangements with the tribes that have the potential to gain real benefit from the goods or services your company offers. The key to successful engagement with relevant online audiences, or "tribes," is first clearly defining who they are. Who Are They? Who is your target…

    Kelsey Libert/ Marketing Landin Content- 41 readers -
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