Audience Segments

  • Data Vs. Creativity: The Content Marketer’s False Choice

    … you to determine how much time to devote to creating content for those groups. Really, Really Understand The Account Status Depending on who you talk to you, there are three or four phases of the buyer's journey. Translated into plain English, they are: When they don't know who you are When they're interested in learning who you are When…

    Rachel Balik/ Marketing Landin Content- 17 readers -
  • How To Activate Tribes For Viral Content Marketing Success

    … content have authority? Have I adhered to sourcing best practices? Have I gone out of my way to be a primary source (by doing my own research), or find a primary source elsewhere when possible? Content that encourages or enhances tribe cohesion and internal connection stands the best chance at viral success, so you should be thinking critically…

    Kelsey Libert/ Marketing Landin Content- 28 readers -
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