Audience Segments

  • Data Vs. Creativity: The Content Marketer’s False Choice

    …. We're still being graded on how much we produce, or whether our animated video is cuter than our competitors'; but then, we're asked to prove the value in numbers. For B2B marketers, it's not about gaming the system or going viral, data and analytics are the way to gain essential knowledge about your audience and understanding how they experience…

    Rachel Balik/ Marketing Landin Content- 26 readers -
  • How To Activate Tribes For Viral Content Marketing Success

    … content have authority? Have I adhered to sourcing best practices? Have I gone out of my way to be a primary source (by doing my own research), or find a primary source elsewhere when possible? Content that encourages or enhances tribe cohesion and internal connection stands the best chance at viral success, so you should be thinking critically…

    Kelsey Libert/ Marketing Landin Content- 40 readers -
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