Audience Segments

  • Data Vs. Creativity: The Content Marketer’s False Choice

    … what works, and what doesn't. Swap Personas For Segments As a B2B content marketer, you're not writing to please the masses. You're writing for specific segments of business visitors. In all likelihood, your sales team, and quite possibly your demand gen team, have clearly defined audience segments they're trying to reach. These segments are based…

    Rachel Balik/ Marketing Landin Content- 22 readers -
  • How To Activate Tribes For Viral Content Marketing Success

    … content have authority? Have I adhered to sourcing best practices? Have I gone out of my way to be a primary source (by doing my own research), or find a primary source elsewhere when possible? Content that encourages or enhances tribe cohesion and internal connection stands the best chance at viral success, so you should be thinking critically…

    Kelsey Libert/ Marketing Landin Content- 32 readers -
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