Audience Segments

  • Data Vs. Creativity: The Content Marketer’s False Choice

    … to know if your content is working or how to outline your strategy for the next quarter. That means closely tying your own metrics to CRM data to understand how they correlate. What types of content drive prospects to the next stage? Is the answer different for each segment? What are your most powerful messages, formats and channels? Once you get…

    Rachel Balik/ Marketing Landin Content- 23 readers -
  • How To Activate Tribes For Viral Content Marketing Success

    …, not by pushing an agenda, but by figuring out synergies and non-zero sum arrangements with the tribes that have the potential to gain real benefit from the goods or services your company offers. The key to successful engagement with relevant online audiences, or "tribes," is first clearly defining who they are. Who Are They? Who is your target…

    Kelsey Libert/ Marketing Landin Content- 34 readers -
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