Audience Targeting

  • 5 Ways To Improve Display Network Performance By Using Layered Targeting

    … August 29, 2016 Display campaigns can be difficult when it comes to targeting the right audience. In fact, many campaigns end up utilizing a single main targeting type such as: Keywords Topics Interests/behavior through affinity or in-market segments Managed placements These are all great strategies, but can still leave the targeting broader…

    PPC Heroin Paid Search- 10 readers -
  • Finding your audience with Google display and video ads

    … People constantly move between devices throughout the day — reading breaking news on their smartphone, watching a viral video on their tablet, or researching a beach vacation on their laptop. This creates a challenge for marketers: how do you find the right person at the right moment? Google’s audience solutions help marketers reach people based…

    Rob Newton/ Inside AdWordsin Google- 10 readers -
  • Who Are You Talking To? 3 SEO Strategies For Building An Audience

    by Jayson DeMers To run a successful business, you need to have a clear sense of who your target audience is. Until you identify this core group, you probably won't understand their needs, what type of content they're seeking, and where to connect that content to reach that audience most effectively. So who is it you're talking to? Your SEO strategy depends on the answer to this question.

    Search Engine Guide- 8 readers -
  • Marketers’ Biggest Content Targeting Mistake

    … promote content, and we consistently see that many only think about targeting at the time of distribution, and not during creation. Unfortunately, this is neither the most effective nor the most cost-efficient approach to reaching specific audiences. Of course, targeting content once it’s ready isn’t wrong; we’ve spent a lot of time ourselves building…

    Relevancein Content- 7 readers -
  • The Maturation of Buyer Personas and Their Role In Marketing

    Published 1 min ago 36 The year 2002 marked the first time a research-based buyer persona was ever used for marketing and sales. In the 13 years between that landmark and the 2015 State of Buyer Personas survey, the use, acceptance and understanding of buyer personas have surged beyond what anyone in 2002 was likely to have imagined.

    Nick Rojas/ Relevance- 13 readers -
  • 5 Lessons from Running Thousands of Video Ads

    …. It goes without saying that digital video is one of the biggest opportunities in performance marketing. There are new ad channels, targeting features, and communication media. Not to mention, marketing leaders can link their campaigns to precise conversion goals. But marketers will need to do more than plug-in and hit “play.” The challenge…

    Ritika Puri/ Adknowledge Blogin Social Twitter- 13 readers -
  • 5 Deadly Sins Of Content Promotion

    … hurts your brand credibility, so don’t do it! 2. Not Hyper-Targeting Your Audience When setting up paid content promotion campaigns, most markets go too broad when targeting their audience. For example, if I were working for a client in the travel space and am promoting a Quiz about Disneyland Attractions, targeting people ages 18-25 who claim…

    Greg Shuey/ Relevancein Content- 23 readers -
  • Data Vs. Creativity: The Content Marketer’s False Choice

    …. We're still being graded on how much we produce, or whether our animated video is cuter than our competitors'; but then, we're asked to prove the value in numbers. For B2B marketers, it's not about gaming the system or going viral, data and analytics are the way to gain essential knowledge about your audience and understanding how they experience…

    Rachel Balik/ Marketing Landin Content- 17 readers -
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