Audience Targeting

  • PPC Audience Targeting From Google To Social

    June 5, 2017 It’s easy to get comfortable with Google AdWords and never branch out into the paid social world. Agencies and in-house teams that have been around since the introduction of AdWords in 2000 are often skeptical of branching into the other ad platforms, including Pinterest, Facebook, Twitter, and LinkedIn. However, that’s where the growth opportunities lie.

    PPC Hero- 17 readers -
  • The New World Of PPC Targeting

    … user behaviors differently, you not only have a 9% conversion rate, often it will increase even higher as you’ll know how to attract those users back to your website based upon their needs. At a high level, what’s more valuable? A first time visitor A returning visitor When we look at a single feature of audience targeting, RLSA (remarketing…

    PPC Heroin Affiliate Paid Search- 17 readers -
  • 5 Ways To Improve Display Network Performance By Using Layered Targeting

    … August 29, 2016 Display campaigns can be difficult when it comes to targeting the right audience. In fact, many campaigns end up utilizing a single main targeting type such as: Keywords Topics Interests/behavior through affinity or in-market segments Managed placements These are all great strategies, but can still leave the targeting broader…

    PPC Heroin Paid Search- 26 readers -
  • Finding your audience with Google display and video ads

    … on the things that matter to them using insights from millions of websites and apps on the Google Display Network and billions of daily video views on YouTube. Whether you’re a business looking to build your brand or drive sales, we can help you deliver relevant messages to people at each stage of the path to purchase. Here’s how businesses can…

    Rob Newton/ Inside AdWordsin Google- 15 readers -
  • Who Are You Talking To? 3 SEO Strategies For Building An Audience

    … more complicated. You may wish to consult with an SEO expert to coach you through the early stages. Key SEO rules today include proper mobile platform optimization, publishing quality content, and acquiring quality inbound links. Of course, you can't abandon keywords entirely, but even this familiar term may not refer to what you know…

    Search Engine Guidein SEO- 8 readers -
  • Marketers’ Biggest Content Targeting Mistake

    Published 1 min ago 32 Brands are increasingly aware that content targeting is a powerful tactic, yet many are still not succeeding with their efforts. Why? Their failings are often due to one common mistake: marketers start the targeting process far too late. At News360, a personalized news reader app, we work with brands to help promote content, and we consistently ...

    Relevance- 19 readers -
  • The Maturation of Buyer Personas and Their Role In Marketing

    …. And yet, marketing departments across the world are still not getting nearly as much as they could be getting out of the buyer persona concept. Dominance In B2B Marketing Of the 85 percent of content marketing and messaging professionals who use buyer personas, a full 80 percent were from the world of marketing. Of those, 95 percent use the strategy…

    Nick Rojas/ Relevancein Content- 25 readers -
  • 5 Lessons from Running Thousands of Video Ads

    … Media Video advertising is most successful when aligned with audiences’ pockets of enthusiasm. Often, marketers will overlook this extremely basic principle in targeting general audiences and chasing quantity rather than quality of eyeballs. It’s this reason why TV advertising is losing efficiency, especially among Millennials who would much rather…

    Ritika Puri/ Adknowledge Blogin Social Twitter- 22 readers -
  • 5 Deadly Sins Of Content Promotion

    The long hours of research and writing are over, and your blog post is finally published. Job well done, right? Not quite. Now it’s time to use your content marketing strategy to get your post in front of as many eyeballs as possible. A hot way of doing that nowadays is through paid social promotions.

    Greg Shuey/ Relevance- 29 readers -
  • Data Vs. Creativity: The Content Marketer’s False Choice

    …. We're still being graded on how much we produce, or whether our animated video is cuter than our competitors'; but then, we're asked to prove the value in numbers. For B2B marketers, it's not about gaming the system or going viral, data and analytics are the way to gain essential knowledge about your audience and understanding how they experience…

    Rachel Balik/ Marketing Landin Content- 26 readers -
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