Audience Targeting

  • PPC Audience Targeting From Google To Social

    … June 5, 2017 It’s easy to get comfortable with Google AdWords and never branch out into the paid social world. Agencies and in-house teams that have been around since the introduction of AdWords in 2000 are often skeptical of branching into the other ad platforms, including Pinterest, Facebook, Twitter, and LinkedIn. However, that’s where…

    PPC Heroin Social Paid Search Google Facebook Twitter- 18 readers -
  • The New World Of PPC Targeting

    …. The complexity is up to you – however, to stay competitive in the new world of PPC – you must use audience targeting. It’s time to throw out all your old PPC rules from the last decade. The word ‘audiences’ is no longer a word that should be used in just social, display, or TV marketing. Audience targeting allows for personalized marketing to like groups…

    PPC Heroin Affiliate Paid Search- 17 readers -
  • 5 Ways To Improve Display Network Performance By Using Layered Targeting

    … August 29, 2016 Display campaigns can be difficult when it comes to targeting the right audience. In fact, many campaigns end up utilizing a single main targeting type such as: Keywords Topics Interests/behavior through affinity or in-market segments Managed placements These are all great strategies, but can still leave the targeting broader…

    PPC Heroin Paid Search- 29 readers -
  • The 10 greatest social media advertising tips for content marketers

    … campaigns increase relevancy score by 2 points! 5. Score huge wins with custom audiences True story: A while back I wrote an article that asked: do Twitter Ads work? To promote the article on Twitter, I used their tailored audiences feature to target key influencers. The very same day, Business Insider asked for permission to publish the story…

    Larry Kim/ Search Engine Watch- 41 readers -
  • Finding your audience with Google display and video ads

    … People constantly move between devices throughout the day — reading breaking news on their smartphone, watching a viral video on their tablet, or researching a beach vacation on their laptop. This creates a challenge for marketers: how do you find the right person at the right moment? Google’s audience solutions help marketers reach people based…

    Rob Newton/ Inside AdWordsin Google- 15 readers -
  • Who Are You Talking To? 3 SEO Strategies For Building An Audience

    … more complicated. You may wish to consult with an SEO expert to coach you through the early stages. Key SEO rules today include proper mobile platform optimization, publishing quality content, and acquiring quality inbound links. Of course, you can't abandon keywords entirely, but even this familiar term may not refer to what you know…

    Search Engine Guidein SEO- 8 readers -
  • Marketers’ Biggest Content Targeting Mistake

    … promote content, and we consistently see that many only think about targeting at the time of distribution, and not during creation. Unfortunately, this is neither the most effective nor the most cost-efficient approach to reaching specific audiences. Of course, targeting content once it’s ready isn’t wrong; we’ve spent a lot of time ourselves building…

    Relevancein Content- 19 readers -
  • The Maturation of Buyer Personas and Their Role In Marketing

    … personas. Data Alone Is Not Enough What this all means is that data — like the kind gathered from SEO and Google Analytics — is not enough. A company can do all the right things. But if qualitative research isn’t the foundation of their buyer personas, they’re still not going to be looking at their audiences as three-dimensional people. Instead…

    Nick Rojas/ Relevancein Content- 25 readers -
  • 5 Lessons from Running Thousands of Video Ads

    … Media Video advertising is most successful when aligned with audiences’ pockets of enthusiasm. Often, marketers will overlook this extremely basic principle in targeting general audiences and chasing quantity rather than quality of eyeballs. It’s this reason why TV advertising is losing efficiency, especially among Millennials who would much rather…

    Ritika Puri/ Adknowledge Blogin Social Twitter- 22 readers -
  • 5 Deadly Sins Of Content Promotion

    … hurts your brand credibility, so don’t do it! 2. Not Hyper-Targeting Your Audience When setting up paid content promotion campaigns, most markets go too broad when targeting their audience. For example, if I were working for a client in the travel space and am promoting a Quiz about Disneyland Attractions, targeting people ages 18-25 who claim…

    Greg Shuey/ Relevancein Content- 30 readers -
  • Data Vs. Creativity: The Content Marketer’s False Choice

    …. We're still being graded on how much we produce, or whether our animated video is cuter than our competitors'; but then, we're asked to prove the value in numbers. For B2B marketers, it's not about gaming the system or going viral, data and analytics are the way to gain essential knowledge about your audience and understanding how they experience…

    Rachel Balik/ Marketing Landin Content- 26 readers -
  • How To Gain Additional Reach In AdWords With Similar Audiences

    The "similar audiences" feature has been around for some time now, but this type of audience list is still heavily underused. So, what are similar audiences? Google uses your existing remarketing lists to characterise the types of users within them and then makes its own audience lists based on users that have the same interests and characteristics.

    Rebekah Diedo/ Search Engine Land- 31 readers -
Get the top posts daily into your mailbox!
More from around the web