Audience Targeting

  • The New World Of PPC Targeting

    …. The complexity is up to you – however, to stay competitive in the new world of PPC – you must use audience targeting. It’s time to throw out all your old PPC rules from the last decade. The word ‘audiences’ is no longer a word that should be used in just social, display, or TV marketing. Audience targeting allows for personalized marketing to like groups…

    PPC Heroin Affiliate Paid Search- 16 readers -
  • 5 Ways To Improve Display Network Performance By Using Layered Targeting

    … August 29, 2016 Display campaigns can be difficult when it comes to targeting the right audience. In fact, many campaigns end up utilizing a single main targeting type such as: Keywords Topics Interests/behavior through affinity or in-market segments Managed placements These are all great strategies, but can still leave the targeting broader…

    PPC Heroin Paid Search- 17 readers -
  • The 10 greatest social media advertising tips for content marketers

    … engagement rates. 2. Increase engagement with audience targeting Targeting all of your fans isn’t precise. It’s lazy and you’ll waste a lot of money. Your fans aren’t a homogenous blob. They all have different incomes, interests, values, and preferences. For example, by targeting fans of Donald Trump, people with social media marketing job titles, NRA…

    Larry Kim/ Search Engine Watch- 30 readers -
  • Finding your audience with Google display and video ads

    … People constantly move between devices throughout the day — reading breaking news on their smartphone, watching a viral video on their tablet, or researching a beach vacation on their laptop. This creates a challenge for marketers: how do you find the right person at the right moment? Google’s audience solutions help marketers reach people based…

    Rob Newton/ Inside AdWordsin Google- 13 readers -
  • Who Are You Talking To? 3 SEO Strategies For Building An Audience

    … more complicated. You may wish to consult with an SEO expert to coach you through the early stages. Key SEO rules today include proper mobile platform optimization, publishing quality content, and acquiring quality inbound links. Of course, you can't abandon keywords entirely, but even this familiar term may not refer to what you know…

    Search Engine Guidein SEO- 8 readers -
  • Marketers’ Biggest Content Targeting Mistake

    Published 1 min ago 32 Brands are increasingly aware that content targeting is a powerful tactic, yet many are still not succeeding with their efforts. Why? Their failings are often due to one common mistake: marketers start the targeting process far too late. At News360, a personalized news reader app, we work with brands to help promote content, and we consistently ...

    Relevance- 9 readers -
  • The Maturation of Buyer Personas and Their Role In Marketing

    … personas. Data Alone Is Not Enough What this all means is that data — like the kind gathered from SEO and Google Analytics — is not enough. A company can do all the right things. But if qualitative research isn’t the foundation of their buyer personas, they’re still not going to be looking at their audiences as three-dimensional people. Instead…

    Nick Rojas/ Relevancein Content- 17 readers -
  • 5 Lessons from Running Thousands of Video Ads

    … distribution channels Tip nominated by: Paul Calento Online video consumption is a “lean forward” experience in the sense that audiences are actively searching for information. People find content that they care about—unlike the world of TV, which is driven by couch surfing. To that end, advertisers need to cater to three key user behaviors: Audiences…

    Ritika Puri/ Adknowledge Blogin Social Twitter- 16 readers -
  • 5 Deadly Sins Of Content Promotion

    … hurts your brand credibility, so don’t do it! 2. Not Hyper-Targeting Your Audience When setting up paid content promotion campaigns, most markets go too broad when targeting their audience. For example, if I were working for a client in the travel space and am promoting a Quiz about Disneyland Attractions, targeting people ages 18-25 who claim…

    Greg Shuey/ Relevancein Content- 26 readers -
  • Data Vs. Creativity: The Content Marketer’s False Choice

    … to know if your content is working or how to outline your strategy for the next quarter. That means closely tying your own metrics to CRM data to understand how they correlate. What types of content drive prospects to the next stage? Is the answer different for each segment? What are your most powerful messages, formats and channels? Once you get…

    Rachel Balik/ Marketing Landin Content- 22 readers -
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