Audience Targeting

  • 5 Ways To Improve Display Network Performance By Using Layered Targeting

    … August 29, 2016 Display campaigns can be difficult when it comes to targeting the right audience. In fact, many campaigns end up utilizing a single main targeting type such as: Keywords Topics Interests/behavior through affinity or in-market segments Managed placements These are all great strategies, but can still leave the targeting broader…

    PPC Heroin Paid Search- 12 readers -
  • The 10 greatest social media advertising tips for content marketers

    … Let’s start with the bad news first. It’s tougher than ever to get your content noticed. Changes to Google’s search results pages have further obscured content organically, especially on competitive commercial searches. Meanwhile, paid search CPCs are at all-time highs in established markets. Organic reach in social media? It’s pretty much dead…

    Larry Kim/ Search Engine Watch- 26 readers -
  • Finding your audience with Google display and video ads

    … on the things that matter to them using insights from millions of websites and apps on the Google Display Network and billions of daily video views on YouTube. Whether you’re a business looking to build your brand or drive sales, we can help you deliver relevant messages to people at each stage of the path to purchase. Here’s how businesses can…

    Rob Newton/ Inside AdWordsin Google- 12 readers -
  • Who Are You Talking To? 3 SEO Strategies For Building An Audience

    … more complicated. You may wish to consult with an SEO expert to coach you through the early stages. Key SEO rules today include proper mobile platform optimization, publishing quality content, and acquiring quality inbound links. Of course, you can't abandon keywords entirely, but even this familiar term may not refer to what you know…

    Search Engine Guidein SEO- 8 readers -
  • Marketers’ Biggest Content Targeting Mistake

    … promote content, and we consistently see that many only think about targeting at the time of distribution, and not during creation. Unfortunately, this is neither the most effective nor the most cost-efficient approach to reaching specific audiences. Of course, targeting content once it’s ready isn’t wrong; we’ve spent a lot of time ourselves building…

    Relevancein Content- 9 readers -
  • The Maturation of Buyer Personas and Their Role In Marketing

    … personas. Data Alone Is Not Enough What this all means is that data — like the kind gathered from SEO and Google Analytics — is not enough. A company can do all the right things. But if qualitative research isn’t the foundation of their buyer personas, they’re still not going to be looking at their audiences as three-dimensional people. Instead…

    Nick Rojas/ Relevancein Content- 15 readers -
  • 5 Lessons from Running Thousands of Video Ads

    … audiences at the right time in their search, social, and discovery processes. Video advertising success isn’t about choosing one strategy over another; rather, marketers need to examine how these three behaviors are intertwined to generate long-term value. Lesson 3: Testing is critical Tip nominated by: Ben Legg, CEO at Adknowledge With TV, marketers…

    Ritika Puri/ Adknowledge Blogin Social Twitter- 14 readers -
  • 5 Deadly Sins Of Content Promotion

    … hurts your brand credibility, so don’t do it! 2. Not Hyper-Targeting Your Audience When setting up paid content promotion campaigns, most markets go too broad when targeting their audience. For example, if I were working for a client in the travel space and am promoting a Quiz about Disneyland Attractions, targeting people ages 18-25 who claim…

    Greg Shuey/ Relevancein Content- 24 readers -
  • Data Vs. Creativity: The Content Marketer’s False Choice

    … what works, and what doesn't. Swap Personas For Segments As a B2B content marketer, you're not writing to please the masses. You're writing for specific segments of business visitors. In all likelihood, your sales team, and quite possibly your demand gen team, have clearly defined audience segments they're trying to reach. These segments are based…

    Rachel Balik/ Marketing Landin Content- 17 readers -
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