Audience Targeting

  • The New World Of PPC Targeting

    …. The complexity is up to you – however, to stay competitive in the new world of PPC – you must use audience targeting. It’s time to throw out all your old PPC rules from the last decade. The word ‘audiences’ is no longer a word that should be used in just social, display, or TV marketing. Audience targeting allows for personalized marketing to like groups…

    PPC Heroin Affiliate Paid Search- 16 readers -
  • 5 Ways To Improve Display Network Performance By Using Layered Targeting

    … August 29, 2016 Display campaigns can be difficult when it comes to targeting the right audience. In fact, many campaigns end up utilizing a single main targeting type such as: Keywords Topics Interests/behavior through affinity or in-market segments Managed placements These are all great strategies, but can still leave the targeting broader…

    PPC Heroin Paid Search- 20 readers -
  • The 10 greatest social media advertising tips for content marketers

    … engagement rates. 2. Increase engagement with audience targeting Targeting all of your fans isn’t precise. It’s lazy and you’ll waste a lot of money. Your fans aren’t a homogenous blob. They all have different incomes, interests, values, and preferences. For example, by targeting fans of Donald Trump, people with social media marketing job titles, NRA…

    Larry Kim/ Search Engine Watch- 33 readers -
  • Finding your audience with Google display and video ads

    … People constantly move between devices throughout the day — reading breaking news on their smartphone, watching a viral video on their tablet, or researching a beach vacation on their laptop. This creates a challenge for marketers: how do you find the right person at the right moment? Google’s audience solutions help marketers reach people based…

    Rob Newton/ Inside AdWordsin Google- 14 readers -
  • Who Are You Talking To? 3 SEO Strategies For Building An Audience

    … strategy depends on the answer to this question. Here are three strategies for understanding your target audience. 1. Set Your Demographics Demographics involves a variety of different features. You might be targeting broad groups or several audiences at once. Either way, certain kinds of information are vital. What income group…

    Search Engine Guidein SEO- 8 readers -
  • Marketers’ Biggest Content Targeting Mistake

    … promote content, and we consistently see that many only think about targeting at the time of distribution, and not during creation. Unfortunately, this is neither the most effective nor the most cost-efficient approach to reaching specific audiences. Of course, targeting content once it’s ready isn’t wrong; we’ve spent a lot of time ourselves building…

    Relevancein Content- 13 readers -
  • The Maturation of Buyer Personas and Their Role In Marketing

    … marketing. Qualitative Research & Persona Success A major flood of acceptance over the last two years does not, however, mean that marketers are reaping a sudden whirlwind of benefits — just 15 percent said they found the concept to be “significantly effective.” Sixty percent, in fact, said that they didn’t learn anything new at all from buyer…

    Nick Rojas/ Relevancein Content- 23 readers -
  • 5 Lessons from Running Thousands of Video Ads

    … distribution channels Tip nominated by: Paul Calento Online video consumption is a “lean forward” experience in the sense that audiences are actively searching for information. People find content that they care about—unlike the world of TV, which is driven by couch surfing. To that end, advertisers need to cater to three key user behaviors: Audiences…

    Ritika Puri/ Adknowledge Blogin Social Twitter- 16 readers -
  • 5 Deadly Sins Of Content Promotion

    … hurts your brand credibility, so don’t do it! 2. Not Hyper-Targeting Your Audience When setting up paid content promotion campaigns, most markets go too broad when targeting their audience. For example, if I were working for a client in the travel space and am promoting a Quiz about Disneyland Attractions, targeting people ages 18-25 who claim…

    Greg Shuey/ Relevancein Content- 26 readers -
  • Data Vs. Creativity: The Content Marketer’s False Choice

    …. We're still being graded on how much we produce, or whether our animated video is cuter than our competitors'; but then, we're asked to prove the value in numbers. For B2B marketers, it's not about gaming the system or going viral, data and analytics are the way to gain essential knowledge about your audience and understanding how they experience…

    Rachel Balik/ Marketing Landin Content- 25 readers -
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