Audience Targeting

    • The New World Of PPC Targeting

      January 12, 2017 This post is part of the Hero Conf Los Angeles Speaker Blog Series. Brad Geddes will join 50+ PPC experts sharing their paid search and social expertise at the World’s Largest All-PPC Event, April 18-20 in Los Angeles, CA. Like what you read? Find out more about Hero Conf. For years, the most commonly referred to stat for PPC was that average conversion rates were 2-4%.

      PPC Hero- 13 readers -
  • 5 Ways To Improve Display Network Performance By Using Layered Targeting

    … August 29, 2016 Display campaigns can be difficult when it comes to targeting the right audience. In fact, many campaigns end up utilizing a single main targeting type such as: Keywords Topics Interests/behavior through affinity or in-market segments Managed placements These are all great strategies, but can still leave the targeting broader…

    PPC Heroin Paid Search- 14 readers -
  • The 10 greatest social media advertising tips for content marketers

    … engagement rates. 2. Increase engagement with audience targeting Targeting all of your fans isn’t precise. It’s lazy and you’ll waste a lot of money. Your fans aren’t a homogenous blob. They all have different incomes, interests, values, and preferences. For example, by targeting fans of Donald Trump, people with social media marketing job titles, NRA…

    Larry Kim/ Search Engine Watch- 27 readers -
  • Finding your audience with Google display and video ads

    … on the things that matter to them using insights from millions of websites and apps on the Google Display Network and billions of daily video views on YouTube. Whether you’re a business looking to build your brand or drive sales, we can help you deliver relevant messages to people at each stage of the path to purchase. Here’s how businesses can…

    Rob Newton/ Inside AdWordsin Google- 13 readers -
  • Who Are You Talking To? 3 SEO Strategies For Building An Audience

    … strategy depends on the answer to this question. Here are three strategies for understanding your target audience. 1. Set Your Demographics Demographics involves a variety of different features. You might be targeting broad groups or several audiences at once. Either way, certain kinds of information are vital. What income group…

    Search Engine Guidein SEO- 8 readers -
  • Marketers’ Biggest Content Targeting Mistake

    Published 1 min ago 32 Brands are increasingly aware that content targeting is a powerful tactic, yet many are still not succeeding with their efforts. Why? Their failings are often due to one common mistake: marketers start the targeting process far too late. At News360, a personalized news reader app, we work with brands to help promote content, and we consistently ...

    Relevance- 9 readers -
  • The Maturation of Buyer Personas and Their Role In Marketing

    … personas. Data Alone Is Not Enough What this all means is that data — like the kind gathered from SEO and Google Analytics — is not enough. A company can do all the right things. But if qualitative research isn’t the foundation of their buyer personas, they’re still not going to be looking at their audiences as three-dimensional people. Instead…

    Nick Rojas/ Relevancein Content- 15 readers -
  • 5 Lessons from Running Thousands of Video Ads

    … generating the highest engagement rates. Lesson 4: Provide social capital Tip nominated by: Ben Legg Give people a reason to share your content. The bottom line is that people want to share content that makes them look good. Thanks to channels like Facebook and Twitter, almost every consumer is a media hub—and every single one of those people wants…

    Ritika Puri/ Adknowledge Blogin Social Twitter- 15 readers -
  • 5 Deadly Sins Of Content Promotion

    … hurts your brand credibility, so don’t do it! 2. Not Hyper-Targeting Your Audience When setting up paid content promotion campaigns, most markets go too broad when targeting their audience. For example, if I were working for a client in the travel space and am promoting a Quiz about Disneyland Attractions, targeting people ages 18-25 who claim…

    Greg Shuey/ Relevancein Content- 25 readers -
  • Data Vs. Creativity: The Content Marketer’s False Choice

    … to know if your content is working or how to outline your strategy for the next quarter. That means closely tying your own metrics to CRM data to understand how they correlate. What types of content drive prospects to the next stage? Is the answer different for each segment? What are your most powerful messages, formats and channels? Once you get…

    Rachel Balik/ Marketing Landin Content- 19 readers -
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