Audience Targeting

    • Top 3 AdWords Updates of 2017

      Google had a lot of AdWords updates in 2017, and there were several that had a huge impact on how can we optimize and change our strategy. For some runner-up examples, custom intent for display, smart display including life events, sharing negative lists across accounts, view-through conversions for Gmail Ads, and much more.

      PPC Hero- 9 readers -
  • Killer demand gen strategy, Part 2: Google Display Network targeting

    … This is Part 2 of my blog series on crafting and executing killer demand gen strategies. In Part 1, I discussed building out various personas to target, as well as how to craft the right creative. Now let’s chat through how to actually target these personas! Both Google Display Network and Facebook have great audience targeting capabilities…

    Search Engine Watchin Google- 11 readers -
  • How Often Does Google Search Match to Demographics?

    … is a little below 70% unmatched while mobile is in the mid 40s! Remaining Questions We found match rates increased for both demographic segments, age and gender. This means we can potentially rely on this feature more and more for tweaking bids and targeting. While it’s rudimentary it’s a great start towards audience based targeting and utilizing…

    Jacob Fairclough/ PPC Heroin Paid Search Google How To's- 11 readers -
  • How To Build Custom Affinity Audiences In Old & New AdWords

    … to set up your Custom Affinity Audiences. 1. Navigate to the Display Network tab and select “+ Targeting” – You can do this while viewing a single campaign/ad group or the account overall. 2. Select “Interests & remarketing” at the Targeting segment you want to add, then click the drop-down to reveal all audience types available. “Custom…

    PPC Heroin Paid Search- 10 readers -
  • PPC Audience Targeting From Google To Social

    … audience types in AdWords: Affinity In-Market Similar Customer Match Social platforms have slowly but surely caught up to Google when it comes to audience targeting products. Facebook has the most similar set of products and the largest user base. LinkedIn recently expanded their product line to include matched audiences. Pinterest has matched…

    PPC Heroin Social Paid Search Google Facebook Twitter- 19 readers -
  • The New World Of PPC Targeting

    … user behaviors differently, you not only have a 9% conversion rate, often it will increase even higher as you’ll know how to attract those users back to your website based upon their needs. At a high level, what’s more valuable? A first time visitor A returning visitor When we look at a single feature of audience targeting, RLSA (remarketing…

    PPC Heroin Affiliate Paid Search- 17 readers -
  • 5 Ways To Improve Display Network Performance By Using Layered Targeting

    … August 29, 2016 Display campaigns can be difficult when it comes to targeting the right audience. In fact, many campaigns end up utilizing a single main targeting type such as: Keywords Topics Interests/behavior through affinity or in-market segments Managed placements These are all great strategies, but can still leave the targeting broader…

    PPC Heroin Paid Search- 32 readers -
  • Finding your audience with Google display and video ads

    People constantly move between devices throughout the day — reading breaking news on their smartphone, watching a viral video on their tablet, or researching a beach vacation on their laptop. This creates a challenge for marketers: how do you find the right person at the right moment? Google’s audience solutions help marketers reach people based on the things that matter to the ...

    Rob Newton/ Inside AdWords- 15 readers -
  • Who Are You Talking To? 3 SEO Strategies For Building An Audience

    … more complicated. You may wish to consult with an SEO expert to coach you through the early stages. Key SEO rules today include proper mobile platform optimization, publishing quality content, and acquiring quality inbound links. Of course, you can't abandon keywords entirely, but even this familiar term may not refer to what you know…

    Search Engine Guidein SEO- 8 readers -
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