Audience Theory

  • Demographic Targeting Is Becoming Less Effective on Social

    … Ad targeting and retargeting will likely be the driving force behind advertising this year. Audiences are getting more segmented, and advertisers need to be reactive to changes in the market. Despite dedication to data, marketers still get tripped up by demographic targeting pitfalls. Indeed, data from Yahoo, the brand strategists at Audience…

    Inside Facebookin Social Retargeting- 18 readers -
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