Audience Theory

  • Demographic Targeting Is Becoming Less Effective on Social

    … Theory and market research firm Ipsos indicates that audiences aren’t responding well to current targeting efforts. Millennials seem to be the generation most likely to interact with ads targeted towards them: 37 percent of respondents said they would click on ads, and 34 percent are more likely to purchase products from brands that target them…

    Inside Facebookin Social Retargeting- 12 readers -