Audiences

  • Taking Your Audiences to the Next Level

    … drill own too far (remember you need at least 1,000 matched email addresses to be able to use an audience within Adwords or other channels). Here’s an example tree. Remember you can do whatever works for you, but in my case, I like to start by breaking out my converters vs non-converters (you could also split out your most valuable, repeat or most…

    Arianne Donoghue/ State of Digitalin Social Paid Search Facebook- 19 readers -
  • Google, Signature Cocktails & Audience Labs

    … professionals… Who we want to be PPC Experts! Key Insight #3: Machine learning is helping us reach the right audience Once we identify our audience, we need to let the man behind the screen do his job. Google does a great job of protecting their users, while leveraging the data they collect to help marketers deliver their message…

    PPC Heroin Paid Search Google- 20 readers -
  • Audiences – Get Started With Paid Media!

    … when making our bidding decisions and we’ll have no choice but to use some sort of machine learning to optimise. But if that’s the future, what can we do today in terms of using some or all of this data within our campaigns? Getting Started If you want to get started on utilising audience data, there’s a number of tools that you’re probably already…

    Arianne Donoghue/ State of Digitalin Social Paid Search- 22 readers -
  • Can sub-three second video ad views deliver results?

    … still buy it, and are figuring it out,” the advertiser told Sloane. Another agency executive, who also spoke to Sloane anonymously, added, “The interstitial vertical video ad is challenging. People just tap through. That’s the behavior.” Obviously, this is almost certainly raising concerns for brands hoping to effectively reach young consumers…

    Search Engine Watch- 25 readers -
  • Why your audiences are so important

    … No, it’s not a misspelling or a typo – I did say audiences, plural! Why am I putting such an emphasis on that plural? Because most people fail too! People tell you to write for your audience; locate your audience; conduct keyword research for your target audience; create quality content to please your audience. They don’t tell you that you have…

    Search Engine Watch- 13 readers -
  • Facebook Revamps Audiences in Ads Manager

    … Facebook appears to have revamped the audiences section of its Ads Manager, including the creation of custom audiences. Reader Adomas Baltagalvis shared the screenshots above and below with AllFacebook, saying that audiences can now be filtered by: Quick Look Recently Used In Active Ads Action Needed Shared Type Custom Audience Lookalike Saved…

    David Cohen/ AllFacebookin Social Facebook- 7 readers -
  • Audience Modeling & Customer Lifetime Value 101

    … Customer lifetime value (CLV) is at the core of all of our advertising efforts. Being able to distinguish between good customers and bad customers (and all the grey in between) is what enables marketers to build scalable programs without being limited to a direct response. A good CLV model highlights the good and the bad, embracing variance…

    Benny Blum/ Marketing Landin Retargeting- 40 readers -
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