• Google, Signature Cocktails & Audience Labs

      June 6, 2017 Once a month, as a team, we take a break from our typical routine to participate in an activity we call Redbop. During Redbop we dedicate most of the day to sharing industry insights, learning new tricks, brushing up on the old ones and everything in between. From time to time we invite guest speakers to join us… Those are always my favorite and not because ther ...

      PPC Heroin Paid Search Google- 18 readers -
  • Audiences – Get Started With Paid Media!

    … when making our bidding decisions and we’ll have no choice but to use some sort of machine learning to optimise. But if that’s the future, what can we do today in terms of using some or all of this data within our campaigns? Getting Started If you want to get started on utilising audience data, there’s a number of tools that you’re probably already…

    Arianne Donoghue/ State of Digitalin Social Paid Search- 16 readers -
  • Can sub-three second video ad views deliver results?

    … Brands have been upping their investments in new ad products from popular social media services, but are they getting their money’s worth? Some are reportedly starting to ask that very question in the face of metrics that raise questions about their potential efficacy. Take Snapchat and its ad offerings, for instance. Snapchat is one of the most…

    Search Engine Watch- 21 readers -
  • Renamed Pinterest Marketing Partners Adds New Groups, Partners

    … audiences specialty group include Epsilon, Experian, Krux, LiveRamp (Acxiom), mParticle and Neustar. The existing Pinterest Marketing Partners specialty groups also added new partners, with Adglow, AdParlor, Bidalgo and Sprinklr joining the advertising group and the content marketing (formerly content publishing) group welcoming Socialbakers. Akkerman…

    David Cohen/ Inside Facebookin Social Content- 28 readers -
  • Why your audiences are so important

    … No, it’s not a misspelling or a typo – I did say audiences, plural! Why am I putting such an emphasis on that plural? Because most people fail too! People tell you to write for your audience; locate your audience; conduct keyword research for your target audience; create quality content to please your audience. They don’t tell you that you have…

    Search Engine Watch- 13 readers -
  • Facebook Revamps Audiences in Ads Manager

    … Facebook appears to have revamped the audiences section of its Ads Manager, including the creation of custom audiences. Reader Adomas Baltagalvis shared the screenshots above and below with AllFacebook, saying that audiences can now be filtered by: Quick Look Recently Used In Active Ads Action Needed Shared Type Custom Audience Lookalike Saved…

    David Cohen/ AllFacebookin Social Facebook- 7 readers -
  • Audience Modeling & Customer Lifetime Value 101

    … use case is to segment audiences by predicted CLV. Understanding user behaviors and predicted conversion rates make it possible to back out a reasonable cost per click for any audience. A common intent (you can show them the same ad) The same predicted conversion rate (you can bid the same) Tools like Google Analytics visitor flows allow…

    Benny Blum/ Marketing Landin Retargeting- 39 readers -
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