Audiences

    • Can sub-three second video ad views deliver results?

      Brands have been upping their investments in new ad products from popular social media services, but are they getting their money’s worth? Some are reportedly starting to ask that very question in the face of metrics that raise questions about their potential efficacy. Take Snapchat and its ad offerings, for instance.

      Search Engine Watch- 8 readers -
  • Why your audiences are so important

    … No, it’s not a misspelling or a typo – I did say audiences, plural! Why am I putting such an emphasis on that plural? Because most people fail too! People tell you to write for your audience; locate your audience; conduct keyword research for your target audience; create quality content to please your audience. They don’t tell you that you have…

    Search Engine Watch- 12 readers -
  • Facebook Revamps Audiences in Ads Manager

    … Facebook appears to have revamped the audiences section of its Ads Manager, including the creation of custom audiences. Reader Adomas Baltagalvis shared the screenshots above and below with AllFacebook, saying that audiences can now be filtered by: Quick Look Recently Used In Active Ads Action Needed Shared Type Custom Audience Lookalike Saved…

    David Cohen/ AllFacebookin Social Facebook- 7 readers -
  • Audience Modeling & Customer Lifetime Value 101

    … application of audiences is the future of paid advertising. Fortunately Google provides us with an effective toolset to start building audiences via Google Analytics and an easy solution to port those audiences over to AdWords. I strongly encourage everyone to familiarize themselves with custom audiences. It all comes together when you merge CLV calculations into audience modeling. It's as close to direct response panacea that I can imagine. The tools are there, so it's time to start hacking. …

    Benny Blum/ Marketing Landin Retargeting- 20 readers -
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