• Taking Your Audiences to the Next Level

    … In my last article we went through how to start gathering the audience data you need to begin using audiences in your campaigns every day. This time we’ll cover off some next-level hacks, some expert tips and tricks to help you do even more. Let’s get stuck in! (If you’ve got no idea what I’m talking about, read the first of this duo). Create…

    Arianne Donoghue/ State of Digitalin Social Paid Search Facebook- 21 readers -
  • Google, Signature Cocktails & Audience Labs

    …. Creative, clever and appealing to their target audience… A bunch of PPC nerds! In a different venue with a different segment of their business this unique personalization would have fallen flat. Which is a great segue to the purpose of Google’s onsite visit. They made the trek to Indiana to present and have us participate in an Audience Lab…

    PPC Heroin Paid Search Google- 24 readers -
  • Audiences – Get Started With Paid Media!

    … when making our bidding decisions and we’ll have no choice but to use some sort of machine learning to optimise. But if that’s the future, what can we do today in terms of using some or all of this data within our campaigns? Getting Started If you want to get started on utilising audience data, there’s a number of tools that you’re probably already…

    Arianne Donoghue/ State of Digitalin Social Paid Search- 25 readers -
  • Can sub-three second video ad views deliver results?

    … Brands have been upping their investments in new ad products from popular social media services, but are they getting their money’s worth? Some are reportedly starting to ask that very question in the face of metrics that raise questions about their potential efficacy. Take Snapchat and its ad offerings, for instance. Snapchat is one of the most…

    Search Engine Watch- 30 readers -
  • Renamed Pinterest Marketing Partners Adds New Groups, Partners

    … audiences specialty group include Epsilon, Experian, Krux, LiveRamp (Acxiom), mParticle and Neustar. The existing Pinterest Marketing Partners specialty groups also added new partners, with Adglow, AdParlor, Bidalgo and Sprinklr joining the advertising group and the content marketing (formerly content publishing) group welcoming Socialbakers. Akkerman…

    David Cohen/ Inside Facebookin Social Content- 31 readers -
  • Why your audiences are so important

    … No, it’s not a misspelling or a typo – I did say audiences, plural! Why am I putting such an emphasis on that plural? Because most people fail too! People tell you to write for your audience; locate your audience; conduct keyword research for your target audience; create quality content to please your audience. They don’t tell you that you have…

    Search Engine Watch- 13 readers -
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