• Taking Your Audiences to the Next Level

    … In my last article we went through how to start gathering the audience data you need to begin using audiences in your campaigns every day. This time we’ll cover off some next-level hacks, some expert tips and tricks to help you do even more. Let’s get stuck in! (If you’ve got no idea what I’m talking about, read the first of this duo). Create…

    Arianne Donoghue/ State of Digitalin Social Paid Search Facebook- 22 readers -
  • Google, Signature Cocktails & Audience Labs

    … my favorite and not because there are typically free drinks to wrap up the day. Hanapin + Google at the end of training! Google’s May Visit with Hanapin We’re going to start at the end of the day and work our way backward. At happy hour Google served us appropriately named signature cocktails: Mobile Mule, Conversions Libre, RLSA & Tonic, etc…

    PPC Heroin Paid Search Google- 27 readers -
  • Audiences – Get Started With Paid Media!

    … There’s been lots said and written in recent months about the changes in the world of search. I’ve written about some of them myself (here and here) as it’s a topic that fascinates me. Change is the only constant in our industry and we see a LOT of it on an almost daily basis. If I sit down and think about all the change in the last few years…

    Arianne Donoghue/ State of Digitalin Social Paid Search- 25 readers -
  • Can sub-three second video ad views deliver results?

    … Brands have been upping their investments in new ad products from popular social media services, but are they getting their money’s worth? Some are reportedly starting to ask that very question in the face of metrics that raise questions about their potential efficacy. Take Snapchat and its ad offerings, for instance. Snapchat is one of the most…

    Search Engine Watch- 30 readers -
  • Renamed Pinterest Marketing Partners Adds New Groups, Partners

    … audiences specialty group include Epsilon, Experian, Krux, LiveRamp (Acxiom), mParticle and Neustar. The existing Pinterest Marketing Partners specialty groups also added new partners, with Adglow, AdParlor, Bidalgo and Sprinklr joining the advertising group and the content marketing (formerly content publishing) group welcoming Socialbakers. Akkerman…

    David Cohen/ Inside Facebookin Social Content- 33 readers -
  • Why your audiences are so important

    … No, it’s not a misspelling or a typo – I did say audiences, plural! Why am I putting such an emphasis on that plural? Because most people fail too! People tell you to write for your audience; locate your audience; conduct keyword research for your target audience; create quality content to please your audience. They don’t tell you that you have…

    Search Engine Watch- 13 readers -
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