• Taking Your Audiences to the Next Level

    … drill own too far (remember you need at least 1,000 matched email addresses to be able to use an audience within Adwords or other channels). Here’s an example tree. Remember you can do whatever works for you, but in my case, I like to start by breaking out my converters vs non-converters (you could also split out your most valuable, repeat or most…

    Arianne Donoghue/ State of Digitalin Social Paid Search Facebook- 21 readers -
  • Google, Signature Cocktails & Audience Labs

    …. Creative, clever and appealing to their target audience… A bunch of PPC nerds! In a different venue with a different segment of their business this unique personalization would have fallen flat. Which is a great segue to the purpose of Google’s onsite visit. They made the trek to Indiana to present and have us participate in an Audience Lab…

    PPC Heroin Paid Search Google- 23 readers -
  • Audiences – Get Started With Paid Media!

    … There’s been lots said and written in recent months about the changes in the world of search. I’ve written about some of them myself (here and here) as it’s a topic that fascinates me. Change is the only constant in our industry and we see a LOT of it on an almost daily basis. If I sit down and think about all the change in the last few years…

    Arianne Donoghue/ State of Digitalin Social Paid Search- 23 readers -
  • Can sub-three second video ad views deliver results?

    … still buy it, and are figuring it out,” the advertiser told Sloane. Another agency executive, who also spoke to Sloane anonymously, added, “The interstitial vertical video ad is challenging. People just tap through. That’s the behavior.” Obviously, this is almost certainly raising concerns for brands hoping to effectively reach young consumers…

    Search Engine Watch- 28 readers -
  • Renamed Pinterest Marketing Partners Adds New Groups, Partners

    … audiences specialty group include Epsilon, Experian, Krux, LiveRamp (Acxiom), mParticle and Neustar. The existing Pinterest Marketing Partners specialty groups also added new partners, with Adglow, AdParlor, Bidalgo and Sprinklr joining the advertising group and the content marketing (formerly content publishing) group welcoming Socialbakers. Akkerman…

    David Cohen/ Inside Facebookin Social Content- 31 readers -
  • Why your audiences are so important

    … No, it’s not a misspelling or a typo – I did say audiences, plural! Why am I putting such an emphasis on that plural? Because most people fail too! People tell you to write for your audience; locate your audience; conduct keyword research for your target audience; create quality content to please your audience. They don’t tell you that you have…

    Search Engine Watch- 13 readers -
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