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  • Building a Website Optimization Business [AUDIO]

    … organization because that’s what it’s going to take to get more of these websites up and optimizing. So come to conversionscientist.com. We post several times a week there: case studies, head scratchers, things we’ve learned, audio, there’s a lot of video, we’ve got a podcast if you like to listen to things on the commute. And you know we’ve got the data…

    Brian Massey/ The Conversion Scientist- 14 readers -
  • UX vs. CRO Webinar Replay

    … The knockout punch came near the end of the webinar. Who won, UX or CRO? We shot this webinar because I had two things happen in the past year that made me wonder if we shouldn’t be doing more UX as a part of our CRO efforts. First, we helped redesign a client site using conversion optimization. During the redesign, the client experienced…

    Brian Massey/ The Conversion Scientist- 11 readers -
  • 7 Ways Online Marketing Pros Kick Off the New Year

    … Why does the “online” marketer have to do anything different from the “other” marketer at the beginning of a new year? There are many reasons. The online marketer is blind without accurate data. The online marketer has wrested control from the grubby hands of IT. The online marketer knows that the seeds of holiday regret are planted…

    Brian Massey/ The Conversion Scientist- 15 readers -
  • Use Google Analytics to Measure the Impact of Video on Your Bottom Line

    … Land Watch the free eight-part bit-sized video mini-course First Name* Email* Use Your Course Login Recover Your Password Email This field is for validation purposes and should be left unchanged. Special thanks to Vidpow for producing the videos in our Video that Converts Mini-course. The post Use Google Analytics to Measure the Impact of Video on Your Bottom Line appeared first on The Conversion Scientist. …

    Brian Massey/ The Conversion Scientistin Google- 11 readers -
  • Communicate More Creatively with Analytics

    … People sometimes confuse us with robot-like scientists, being lead by data and caring little for the creative side of marketing. Nothing could be further from the truth. Podcast: Download (Duration: 10:03 — 13.8MB) Subscribe to the Podcast If you enjoyed this, please leave a review on iTunes! I like to think that we can be more creative…

    Brian Massey/ The Conversion Scientist- 6 readers -
  • 2 Questions for the Statistically Significant Marketer Part 2 [Audio]

    … in my marketing efforts?” We’re going to help you out here and encourage you to go with a resounding “YES” on that one. Nine articles that your web visitors want you to read. Sign up for our free mini-course right here on the blog. Earn points and get a free review of your website when you earn your Ph.D. The post 2 Questions for the Statistically Significant Marketer Part 2 [Audio] appeared first on The Conversion Scientist. …

    Brian Massey/ The Conversion Scientist- 3 readers -
  • Use These Surprising Web Tactics to Get More Phone Leads

    … For many of our clients, phone calls are far more valuable to the business than a completed form. You should prioritize phone calls when: 1. You have a competent team answering calls. By “competent,” I mean they close phone leads at a relatively high rate. 2. You have trouble connecting with qualified customers by email or phone when they fill…

    Brian Massey/ The Conversion Scientist- 17 readers -
  • 3 Must Have Tools for Those Who Depend on Google Analytics [AUDIO]

    … tech team do it, you need to know that the data you’re using is right. Listen to the Article, Read by the Author Subscribe Nine articles that your web visitors want you to read. Sign up for our free mini-course right here on the blog. Earn points and get a free review of your website when you earn your Ph.D. The post 3 Must Have Tools for Those Who Depend on Google Analytics [AUDIO] appeared first on The Conversion Scientist. …

    Brian Massey/ The Conversion Scientistin Google- 40 readers -
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