Audio Identity

A sound trademark is a non-conventional trademark where sound is used to perform the trademark function of uniquely identifying the commercial origin of products or services.In recent times, sounds have been increasingly used as trademarks in the marketplace. However, it has traditionally been difficult to protect sounds as trademarks through registration, as a sound was not considered to be a 'trademark'. This issue was addressed by the World Trade Organization Agreement on Trade-Related Aspects of Intellectual Property Rights, which broadened the legal definition of trademark to encompass "any sign...
Posts about Audio Identity
  • How to Get the Most of Out of Best-Practices in Audio Branding

    … It could be argued that maintaining a vibrant audio brand—a distinct musical identity that expresses a product or service's promise, personality, and values at each touchpoint—is, in and of itself, a marketing best-practice. Yet, most US marketers haven't tended to their audio brands, whereas their European competitors—Peugeot, Michelin, AXA…

    MarketingProfsin How To's- 5 readers -
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