Audrey Gray

  • Here’s What You Missed at the Contently Summit (Video)

    … below, featuring Audrey Gray of MetLife, Steve Rubel of Edelman, and me in a really tight shirt from Topshop. Next, Jay Moye, editor-in-chief of Coca-Cola Journey, walked us through a fascinating case study of how the beverage giant built a magazine with millions of engaged monthly readers. After lunch, Wilson Cleveland of Unboxd, Chad Mumm…

    Joe Lazauskas/ The Content Strategistin Content- 20 readers -
  • 5 Audience Growth Trends for 2015

    … with The New York Times, Slate, Vox, The Atlantic—all these high end publishers, you can see a 33 percent increase in favorability.” Rubel also noted that there are tons of lessons brands learn from publishers when they work with them. “The best practices for audience development are in the media world, they’re in Hollywood,” Rubel explained. “They’re…

    Joe Lazauskas/ The Content Strategistin Social Content Facebook Twitter- 13 readers -