Augmented Reality

Augmented reality (AR) is a live direct or indirect view of a physical, real-world environment whose elements are augmented (or supplemented) by computer-generated sensory input such as sound, video, graphics or GPS data. It is related to a more general concept called mediated reality, in which a view of reality is modified (possibly even diminished rather than augmented) by a computer. As a result, the technology functions by enhancing one’s current perception of reality. By contrast, virtual reality replaces the real world with a simulated one. Augmentation is conventionally in real-time and in semantic context with environmental elements, such as sports scores on TV during a match.
Posts about Augmented Reality
  • 10 Consumer Trends in 2017… With A Warning!

    I know it’s February but we’re not quite ready to let go of the trend data predicted for this coming year. This research on consumer trends from the GlobalWebIndex is dizzying in both the array and scope of changes in consumer behavior. The Trends 17 Report even warns that this year so-called context collapse could spread from the major social media to messaging apps as they ...

    Douglas Karr/ Marketing Technology Blog- 14 readers -
  • Smart speakers, the streamification of content and big changes ahead

    … By Mark Schaefer I’ve been in marketing more than 30 years and I think we’re facing the period of greatest change in my experience, probably the greatest period of change in the history of marketing. In this new episode of The Marketing Companion, Tom Webster and explore the bold ideas that will have a profound impact on marketers including…

    {grow}in Content- 14 readers -
  • Adaptly Execs Share Their 2017 Predictions

    … for Twitter to integrate with any sports league app through smart TV apps to provide the fullest viewing experience to fans and bring them closer to the heart of real-time content. Messaging apps Arber: Privacy will be a key focus for messaging apps in 2017. Facebook is building out capabilities for brands to reach out to customers via Messenger…

    AllTwitterin Facebook Twitter YouTube- 14 readers -
  • Snap Inc. Acquires Israeli Augmented-Reality Startup Cimagine Media (Report)

    … Snapchat parent Snap Inc. made another acquisition last week: Israeli augmented reality startup Cimagine Media. Cimagine’s augmented reality technology allows potential customers to visualize products “in their own environments” in 3-D, and according to its website, clients include Coca-Cola, Shop Direct and furniture retailer John Lewis…

    David Cohen/ AllFacebook- 20 readers -
  • Lightricks Launches Facetune 2 Photo-Editing App on iOS

    … Lightricks announced the release of Facetune 2, a photo-editing application that allows users to retouch their selfies before sharing them with others. Facetune 2 is the follow-up to the original Facetune, which was released in 2013. With Facetune 2, users can edit their selfies in a variety of ways. For instance, they can whiten their teeth…

    AllFacebook- 11 readers -
  • Facebook Acquires Facial-Image-Analysis Firm FacioMetrics

    … Facebook is focusing on the face with its latest acquisition, facial-image-analysis outfit FacioMetrics. The company was hatched at Carnegie Mellon University, and it released an application that detected emotions in people’s faces, IntraFace, which is no longer available via app stores. FacioMetrics founder and CEO Fernando De la Torre…

    David Cohen/ AllTwitterin Social Facebook- 12 readers -
  • 4 Internet Marketing Trends That Will Dominate 2017

    … some pretty big changes in our industry. Marketing is a field that is dominated by those with the foresight to plan ahead, anticipate the changes, and jump on the trends before your competitors do. So here is your chance to take note of the forecasted trends coming up in 2017 and prepare yourself and business for them. 1. Rise (the big one…

    Caitlynn Cush/ Scoop- 16 readers -
  • Brand vs. AI

    …. There are whole new modes of connection, thanks to virtual and augmented reality. How are you using today’s communication tools to create tribes for customers to believe in and belong to? Let customers in to co-create and contribute their own value: The platform revolution—from Zipcar to BlaBlaCar, eBay to Etsy, Flickr to Prosper—has taught…

    AllTwitter- 14 readers -
  • Blippar Opens up its Augmented Reality Technology to Marketers

    … Blippar Opens up its Augmented Reality Technology to Marketers November 7, 2016 at 9:00 am PST By Greg Jarboe Leave a Comment This morning, Blippar, Inc., announced that it is providing access to a self-service suite that includes its augmented reality (AR) technology and computer vision capabilities. The move is intended to allow developers…

    Greg Jarboe/ The SEM Post- 9 readers -
  • Use of virtual reality reaches tipping point

    … The use of virtual reality headsets is reaching a tipping point with increased opportunities for brands to exploit their growing popularity, according to new research published by ClickZ and Toluna. A poll of consumers in the United States has found that more than a third (37%) have now used either their own or someone else’s VR headset, almost…

    Search Engine Watch- 15 readers -
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