Augmented Reality

Augmented reality (AR) is a live direct or indirect view of a physical, real-world environment whose elements are augmented (or supplemented) by computer-generated sensory input such as sound, video, graphics or GPS data. It is related to a more general concept called mediated reality, in which a view of reality is modified (possibly even diminished rather than augmented) by a computer. As a result, the technology functions by enhancing one’s current perception of reality. By contrast, virtual reality replaces the real world with a simulated one. Augmentation is conventionally in real-time and in semantic context with environmental elements, such as sports scores on TV during a match.
Posts about Augmented Reality
    • Smart speakers, the streamification of content and big changes ahead

      By Mark Schaefer I’ve been in marketing more than 30 years and I think we’re facing the period of greatest change in my experience, probably the greatest period of change in the history of marketing. In this new episode of The Marketing Companion, Tom Webster and explore the bold ideas that will have a profound impact on marketers including smart speakers, artificial intelli ...

      {grow}in Content- 13 readers -
    • Adaptly Execs Share Their 2017 Predictions

      With the first work week of 2017 in the books, top executives at social media advertising agency Adaptly shared their thoughts on what the rest of the year will bring. The rise of social disruptors and importance of differentiation Vice president of strategic accounts Ruth Arber: New platforms like Snapchat are changing the way we talk to friends and share content.

      AllTwitterin Facebook Twitter YouTube- 11 readers -
  • Lightricks Launches Facetune 2 Photo-Editing App on iOS

    …. Elsewhere, the app’s Live Preview feature uses augmented reality to allow users to preview certain edits before taking pictures with their front-facing cameras. As examples, users can preview edits associated with smoothing their skin and whitening their teeth. While Facetune 2 can be downloaded for free, only some of the app’s features are freely…

    AllFacebook- 9 readers -
  • Facebook Acquires Facial-Image-Analysis Firm FacioMetrics

    … announced the acquisition on the company’s homepage: We started FacioMetrics to respond to the increasing interest and demand for facial-image analysis–with all kinds of applications including augmented/virtual reality, animation, audience reaction measurement and others. We began our research at Carnegie Mellon University developing state-of-the-art…

    David Cohen/ AllTwitterin Social Facebook- 10 readers -
  • 4 Internet Marketing Trends That Will Dominate 2017

    … Posted on 15 November 2016. Tags: 2017 trends, AR, augmented reality, immersive content, online marketing case studies, online marketing trends, virtual reality Deepening on where you are sitting, 2016 was either a fantastic year or one that you would rather forget. Whichever side of the coin that you fall on, we could agree that we witnessed…

    Caitlynn Cush/ Scoop- 15 readers -
  • Brand vs. AI

    …. There are whole new modes of connection, thanks to virtual and augmented reality. How are you using today’s communication tools to create tribes for customers to believe in and belong to? Let customers in to co-create and contribute their own value: The platform revolution—from Zipcar to BlaBlaCar, eBay to Etsy, Flickr to Prosper—has taught…

    AllTwitter- 12 readers -
  • Blippar Opens up its Augmented Reality Technology to Marketers

    … Blippar Opens up its Augmented Reality Technology to Marketers November 7, 2016 at 9:00 am PST By Greg Jarboe Leave a Comment This morning, Blippar, Inc., announced that it is providing access to a self-service suite that includes its augmented reality (AR) technology and computer vision capabilities. The move is intended to allow developers…

    Greg Jarboe/ The SEM Post- 9 readers -
  • Use of virtual reality reaches tipping point

    … The use of virtual reality headsets is reaching a tipping point with increased opportunities for brands to exploit their growing popularity, according to new research published by ClickZ and Toluna. A poll of consumers in the United States has found that more than a third (37%) have now used either their own or someone else’s VR headset, almost…

    Search Engine Watch- 14 readers -
  • How Apple’s Subtle AR Play Could Impact Local: Sights and Sounds

    … Apple just entered augmented reality, without anyone really noticing. Though the iPhone 7 was met with a collective ‘meh,’ the real impact is below the surface, where the world’s biggest company collides with tech’s biggest opportunity. Disappointment stemmed from Apple’s failure to launch a VR product, or at least a blatantly obvious one (read…

    Michael Boland/ Street Fightin How To's- 12 readers -
  • Can Augmented VR Turn Window Shoppers Into Buyers?

    … For starters, nobody wants to wear the headgear — those myriad virtual reality headsets that open a second life for our senses. Heck, people wouldn’t even wear the slender Google Glass to achieve an augmentation of their reality. As for the gamers and experiential entertainment enthusiasts, they’ll likely suffer the headsets just fine — during…

    Street Fight- 9 readers -
  • Why Augmented Reality Will Eventually Take Over Local

    … As I’ve written and others have forecasted, virtual reality (VR) will come first, but augmented reality (AR) will be bigger. That statement especially applies to location based applications. AR will be all about local. Graphical overlays to the physical world will amplify everything from retail shopping (store navigation and product info…

    Michael Boland/ Street Fight- 13 readers -
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