Augmented Reality

Augmented reality (AR) is a live direct or indirect view of a physical, real-world environment whose elements are augmented (or supplemented) by computer-generated sensory input such as sound, video, graphics or GPS data. It is related to a more general concept called mediated reality, in which a view of reality is modified (possibly even diminished rather than augmented) by a computer. As a result, the technology functions by enhancing one’s current perception of reality. By contrast, virtual reality replaces the real world with a simulated one. Augmentation is conventionally in real-time and in semantic context with environmental elements, such as sports scores on TV during a match.
Posts about Augmented Reality
    • The Arrival of Immersive Marketing, Journalism, and Education

      Virtual and augmented reality are going to play a larger role in your future. TechCrunch predicts that mobile AR will most likely be a $100 billion market within 4 years! It doesn’t matter if you work for a cutting-edge technology company, or in a showroom selling office furniture, your business will benefit in some way by an immersive marketing experience.

      Marketing Technology Blog- 17 readers -
  • 10 Epic Shifts that are Re-Writing the Rules of Marketing

    … automation, and algorithmic writing, to name a few! You may find it strange that I don’t include “Big Data” in this list of 10 trends. I see AI as the interface, the translator that makes Big Data accessible and real for marketers. Big Data won’t be a “thing” very soon. It will simply be the fuel for AI. 2) Virtual reality While Artificial Intelligence…

    {grow}- 19 readers -
  • 10 Consumer Trends in 2017… With A Warning!

    … stream in the past month Tweet This! Facebook Marketplace – Facebook Marketplace could take off, bridging the ever-present gap between research and purchase. Social Video – An explosion of video content on social media will make a major impact on marketing strategy in 2017. Content Marketing – Consumers have been empowered by the rise of the ad…

    Douglas Karr/ Marketing Technology Blogin Mobile- 17 readers -
  • Hugo Barra to Lead Virtual Reality Efforts at Facebook

    … he’s worked at Xiaomi in Beijing bringing innovative devices to millions of people. Hugo shares my belief that virtual and augmented reality will be the next major computing platform. They’ll enable us to experience completely new things and be more creative than ever before. Hugo is going to help build that future, and I’m looking forward to having…

    David Cohen/ AllFacebookin Social Google Facebook- 24 readers -
  • Smart speakers, the streamification of content and big changes ahead

    … By Mark Schaefer I’ve been in marketing more than 30 years and I think we’re facing the period of greatest change in my experience, probably the greatest period of change in the history of marketing. In this new episode of The Marketing Companion, Tom Webster and explore the bold ideas that will have a profound impact on marketers including…

    {grow}in Content- 16 readers -
  • Adaptly Execs Share Their 2017 Predictions

    … camera apps with filters like Instagram and Snapchat; it has iTunes with capabilities that rival YouTube. The only challenge is that there isn’t a network in place for sharing those things, but that’s only one step away. I wouldn’t be surprised to see them enter the VR/augmented reality space in the next year, as well. Something that has less…

    AllTwitterin Facebook Twitter YouTube- 16 readers -
  • Snap Inc. Acquires Israeli Augmented-Reality Startup Cimagine Media (Report)

    … Snapchat parent Snap Inc. made another acquisition last week: Israeli augmented reality startup Cimagine Media. Cimagine’s augmented reality technology allows potential customers to visualize products “in their own environments” in 3-D, and according to its website, clients include Coca-Cola, Shop Direct and furniture retailer John Lewis…

    David Cohen/ AllFacebook- 21 readers -
  • 10 Social Media Trends Giving Brands New Ways to Engage in 2017

    … intelligence is coming to social in a big way: AI-powered chat bots are poised to have profound effects on how customers interact with brands on social. Chat bots will be enlisted to deliver human-like conversational interactive experiences and provide capable customer service, offering information or handling purchase orders. AI is also set to improve…

    AllFacebookin Social Facebook Twitter YouTube- 37 readers -
  • Lightricks Launches Facetune 2 Photo-Editing App on iOS

    …. Elsewhere, the app’s Live Preview feature uses augmented reality to allow users to preview certain edits before taking pictures with their front-facing cameras. As examples, users can preview edits associated with smoothing their skin and whitening their teeth. While Facetune 2 can be downloaded for free, only some of the app’s features are freely…

    AllFacebook- 13 readers -
  • Facebook Acquires Facial-Image-Analysis Firm FacioMetrics

    … announced the acquisition on the company’s homepage: We started FacioMetrics to respond to the increasing interest and demand for facial-image analysis–with all kinds of applications including augmented/virtual reality, animation, audience reaction measurement and others. We began our research at Carnegie Mellon University developing state-of-the-art…

    David Cohen/ AllTwitterin Social Facebook- 15 readers -
  • 4 Internet Marketing Trends That Will Dominate 2017

    … Posted on 15 November 2016. Tags: 2017 trends, AR, augmented reality, immersive content, online marketing case studies, online marketing trends, virtual reality Deepening on where you are sitting, 2016 was either a fantastic year or one that you would rather forget. Whichever side of the coin that you fall on, we could agree that we witnessed…

    Caitlynn Cush/ Scoop- 18 readers -
  • Brand vs. AI

    …. There are whole new modes of connection, thanks to virtual and augmented reality. How are you using today’s communication tools to create tribes for customers to believe in and belong to? Let customers in to co-create and contribute their own value: The platform revolution—from Zipcar to BlaBlaCar, eBay to Etsy, Flickr to Prosper—has taught…

    AllTwitter- 16 readers -
  • Blippar Opens up its Augmented Reality Technology to Marketers

    … Blippar Opens up its Augmented Reality Technology to Marketers November 7, 2016 at 9:00 am PST By Greg Jarboe Leave a Comment This morning, Blippar, Inc., announced that it is providing access to a self-service suite that includes its augmented reality (AR) technology and computer vision capabilities. The move is intended to allow developers…

    Greg Jarboe/ The SEM Post- 9 readers -
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