Augmented Reality

Augmented reality (AR) is a live direct or indirect view of a physical, real-world environment whose elements are augmented (or supplemented) by computer-generated sensory input such as sound, video, graphics or GPS data. It is related to a more general concept called mediated reality, in which a view of reality is modified (possibly even diminished rather than augmented) by a computer. As a result, the technology functions by enhancing one’s current perception of reality. By contrast, virtual reality replaces the real world with a simulated one. Augmentation is conventionally in real-time and in semantic context with environmental elements, such as sports scores on TV during a match.
Posts about Augmented Reality
    • Will Social AR Be the Next Local Battlefield?

      I’ve been obnoxiously bullish on native-social advertising over the past few years, including its potential to erode traditional display ads. Its growth will follow the trajectory of its supporting tech (mobile broadband, bigger screens, camera optics), as well as millennial affinities. But another factor has emerged — where I’m also bullish — to boost that potential even fu ...

      Michael Boland/ Street Fightin Social- 20 readers -
  • Kaon AR: A B2B Augmented Reality Platform

    … Kaon Interactive is a provider of 3D interactive sales and marketing engagement applications. Available on the Kaon High Velocity Marketing Platform�, Kaon AR� is the first B2B marketing application that enables companies to place a fully scaled 3D digital representation of their physical product in their customers� actual environment. On Tango…

    Douglas Karr/ Marketing Technology Blog- 21 readers -
  • 10 Epic Shifts that are Re-Writing the Rules of Marketing

    … automation, and algorithmic writing, to name a few! You may find it strange that I don’t include “Big Data” in this list of 10 trends. I see AI as the interface, the translator that makes Big Data accessible and real for marketers. Big Data won’t be a “thing” very soon. It will simply be the fuel for AI. 2) Virtual reality While Artificial Intelligence…

    {grow}- 26 readers -
  • 10 Consumer Trends in 2017… With A Warning!

    … will need to shift to less interruptive messaging and more relevant content. Virtual Reality – Mobile could be the big winner as Virtual Reality and Augmented Reality (VR & AR) take off with consumers – 40% of whom have already expressed an interest in using VR headphones Tweet This! Snapchat – Snap could kick-start the wearable technology…

    Douglas Karr/ Marketing Technology Blogin Mobile- 21 readers -
  • Hugo Barra to Lead Virtual Reality Efforts at Facebook

    … he’s worked at Xiaomi in Beijing bringing innovative devices to millions of people. Hugo shares my belief that virtual and augmented reality will be the next major computing platform. They’ll enable us to experience completely new things and be more creative than ever before. Hugo is going to help build that future, and I’m looking forward to having…

    David Cohen/ AllFacebookin Social Google Facebook- 29 readers -
  • Smart speakers, the streamification of content and big changes ahead

    … By Mark Schaefer I’ve been in marketing more than 30 years and I think we’re facing the period of greatest change in my experience, probably the greatest period of change in the history of marketing. In this new episode of The Marketing Companion, Tom Webster and explore the bold ideas that will have a profound impact on marketers including…

    {grow}in Content- 19 readers -
  • Adaptly Execs Share Their 2017 Predictions

    …, but not necessarily to practical purposes yet. Eventually, Facebook Workplace and Oculus have the potential to intersect and connect businesses by getting people more or less in the same room, but for now, Oculus is just a fun way to explore a new medium. All of the big players are moving into VR, so we can expect to see bigger and more practical…

    AllTwitterin Facebook Twitter YouTube- 21 readers -
  • Snap Inc. Acquires Israeli Augmented-Reality Startup Cimagine Media (Report)

    … Snapchat parent Snap Inc. made another acquisition last week: Israeli augmented reality startup Cimagine Media. Cimagine’s augmented reality technology allows potential customers to visualize products “in their own environments” in 3-D, and according to its website, clients include Coca-Cola, Shop Direct and furniture retailer John Lewis…

    David Cohen/ AllFacebook- 27 readers -
  • 10 Social Media Trends Giving Brands New Ways to Engage in 2017

    … is set to enter in a mainstream way as soon as 2017, and social platforms will embrace the change. For example, Facebook and YouTube have introduced 360-degree videos, paving the way for users to share interactive VR experiences. Brands should certainly prepare for the arrival of this technology, and those that can’t dive into VR/AR in the near term…

    AllFacebookin Social Facebook Twitter YouTube- 44 readers -
  • Lightricks Launches Facetune 2 Photo-Editing App on iOS

    … Lightricks announced the release of Facetune 2, a photo-editing application that allows users to retouch their selfies before sharing them with others. Facetune 2 is the follow-up to the original Facetune, which was released in 2013. With Facetune 2, users can edit their selfies in a variety of ways. For instance, they can whiten their teeth…

    AllFacebook- 18 readers -
  • Facebook Acquires Facial-Image-Analysis Firm FacioMetrics

    … announced the acquisition on the company’s homepage: We started FacioMetrics to respond to the increasing interest and demand for facial-image analysis–with all kinds of applications including augmented/virtual reality, animation, audience reaction measurement and others. We began our research at Carnegie Mellon University developing state-of-the-art…

    David Cohen/ AllTwitterin Social Facebook- 16 readers -
  • 4 Internet Marketing Trends That Will Dominate 2017

    … Posted on 15 November 2016. Tags: 2017 trends, AR, augmented reality, immersive content, online marketing case studies, online marketing trends, virtual reality Deepening on where you are sitting, 2016 was either a fantastic year or one that you would rather forget. Whichever side of the coin that you fall on, we could agree that we witnessed…

    Caitlynn Cush/ Scoop- 20 readers -
  • Brand vs. AI

    …-sounding scenarios are right around the corner. The rise of artificial intelligence and connected devices means that many of our things will be able to act on our behalf, each with its own internal “Alexa” deciding based on a database of quantified performance. The robots won’t need brands, they’ll have metrics. What will “brand” mean in an era…

    AllTwitter- 20 readers -
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