Augmented Reality

Augmented reality (AR) is a live direct or indirect view of a physical, real-world environment whose elements are augmented (or supplemented) by computer-generated sensory input such as sound, video, graphics or GPS data. It is related to a more general concept called mediated reality, in which a view of reality is modified (possibly even diminished rather than augmented) by a computer. As a result, the technology functions by enhancing one’s current perception of reality. By contrast, virtual reality replaces the real world with a simulated one. Augmentation is conventionally in real-time and in semantic context with environmental elements, such as sports scores on TV during a match.
Posts about Augmented Reality
  • Virtual Versus Augmented Reality? Which one will win out?

    … With the launch of iPhone X and ARKit, augmented reality has taken a giant leap toward becoming a mainstream technology rather than just a feature of immersive gaming apps. Both Apple (ARKit) and Google (ARCore) are making AR central to their mobile experiences. That means companies creating new digital customer experiences can start thinking…

    Get Elastic- 15 readers -
  • Dell EMC World: 10 Terms Transforming Information Technology

    … into an outlet, you don’t think about the demand, the grid, the amperage, or the backups necessary to ensure power to your device. This is the direction of our mobile devices, our laptops, and our server infrastructure. In many ways, we’re there already but it’s becoming more of a reality. Mixed Reality – the computing power we’re discussing here…

    Douglas Karr/ Marketing Technology Blog- 22 readers -
  • Will Social AR Be the Next Local Battlefield?

    … — to boost that potential even further: augmented reality (AR). The two technologies converge in multimedia sharing on social apps (not new), adorned with contoured graphical overlays (semi-new). This includes already-established media such as selfie lenses and 3D stickers, which aren’t “true AR.” But where it’s going is more interesting: using…

    Michael Boland/ Street Fightin Social- 25 readers -
  • Kaon AR: A B2B Augmented Reality Platform

    …-enabled mobile devices, such as the Lenovo Phab 2 Pro, users can explore product features, unique differentiators, and marketing messages, while demonstrating product workflow and process in simulated, real-life business environments. This can provide a much better engagement in remote sales, trade show environments, briefing centers, analyst…

    Douglas Karr/ Marketing Technology Blog- 29 readers -
  • The Arrival of Immersive Marketing, Journalism, and Education

    … experience. What’s the difference between VR and AR? Virtual reality (VR) is a digital recreation of the environment around the user, while augmented reality (AR) overlays virtual elements in the real world. Don’t believe me? Take a look at some industries already embracing VR/AR. Immersive Journalism This week CNN debuted a dedicated VR…

    Marketing Technology Blog- 38 readers -
  • 10 Epic Shifts that are Re-Writing the Rules of Marketing

    … comments. Here’s my take on the next big thing(s), with comments from some marketing friends. 1) The Spawn of Artificial Intelligence What I mean by “spawn” is that AI is simply the mother technology for so many new innovations. In fact futurist Kevin Kelly stated in his wonderful book The Inevitable that nearly all innovation going forward means adding…

    {grow}- 33 readers -
  • Future Marketing: An Interview with Author Jon Wuebben

    … Long-time friend, marketing speaker, three-time author, and now futurist Jon Wuebben joined us on a podcast to speak about his newest book Future Marketing: Winning in the Prosumer Age. What is a Prosumer? The term prosumer has transformed from meaning professional consumer to meaning product and brand advocate. Rather than simply “consuming…

    Douglas Karr/ Marketing Technology Blog- 16 readers -
  • 10 Consumer Trends in 2017… With A Warning!

    … and jeopardizing their relationships with younger consumers. Global Mobile – India, the Philippines and Indonesia are poised to become the big new markets for smartphones. Game Live Streaming – Marketing could move closer to gaming – as spectator gaming gains traction. GlobalWebIndex data showed that one in four users have watched a live gaming…

    Douglas Karr/ Marketing Technology Blogin Mobile- 25 readers -
  • Hugo Barra to Lead Virtual Reality Efforts at Facebook

    … he’s worked at Xiaomi in Beijing bringing innovative devices to millions of people. Hugo shares my belief that virtual and augmented reality will be the next major computing platform. They’ll enable us to experience completely new things and be more creative than ever before. Hugo is going to help build that future, and I’m looking forward to having…

    David Cohen/ AllFacebookin Social Google Facebook- 35 readers -
  • How to Predict the Digital Future

    As we reach this time of year, moving from one year into the next, people inevitably do two things (and I’m not talking about making and then breaking resolutions!). The first thing they do is to look back at what’s passed to see what they can learn from it. The second, is to make predictions about what will happen next.

    Arianne Donoghue/ State of Digital- 41 readers -
  • Smart speakers, the streamification of content and big changes ahead

    … By Mark Schaefer I’ve been in marketing more than 30 years and I think we’re facing the period of greatest change in my experience, probably the greatest period of change in the history of marketing. In this new episode of The Marketing Companion, Tom Webster and explore the bold ideas that will have a profound impact on marketers including…

    {grow}in Content- 21 readers -
  • Adaptly Execs Share Their 2017 Predictions

    … are migrating to messenger apps such as Facebook Messenger, Slack and WhatsApp. Therefore, I expect to see marketing and advertising opportunities arise in this space. 2017 will be the year of greater paid social platform diversity and also the rise of messenger app marketing. Virtual reality Benedetti: Virtual reality will continue to evolve…

    AllTwitterin Facebook Twitter YouTube- 33 readers -
  • Snap Inc. Acquires Israeli Augmented-Reality Startup Cimagine Media (Report)

    … Snapchat parent Snap Inc. made another acquisition last week: Israeli augmented reality startup Cimagine Media. Cimagine’s augmented reality technology allows potential customers to visualize products “in their own environments” in 3-D, and according to its website, clients include Coca-Cola, Shop Direct and furniture retailer John Lewis…

    David Cohen/ AllFacebook- 32 readers -
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