Augmented Reality

Augmented reality (AR) is a live direct or indirect view of a physical, real-world environment whose elements are augmented (or supplemented) by computer-generated sensory input such as sound, video, graphics or GPS data. It is related to a more general concept called mediated reality, in which a view of reality is modified (possibly even diminished rather than augmented) by a computer. As a result, the technology functions by enhancing one’s current perception of reality. By contrast, virtual reality replaces the real world with a simulated one. Augmentation is conventionally in real-time and in semantic context with environmental elements, such as sports scores on TV during a match.
Posts about Augmented Reality
  • Dell EMC World: 10 Terms Transforming Information Technology

    … Wow, what a couple weeks! If you’ve noticed I haven’t been writing as frequently, it’s because I made one heck of a trip out to Dell EMC World where Mark Schaefer and I had the honor of interviewing the leadership across Dell Technology companies for their Luminaries podcast. To put this conference into perspective, I walked 4.8 miles the first…

    Douglas Karr/ Marketing Technology Blog- 22 readers -
  • Will Social AR Be the Next Local Battlefield?

    … — to boost that potential even further: augmented reality (AR). The two technologies converge in multimedia sharing on social apps (not new), adorned with contoured graphical overlays (semi-new). This includes already-established media such as selfie lenses and 3D stickers, which aren’t “true AR.” But where it’s going is more interesting: using…

    Michael Boland/ Street Fightin Social- 24 readers -
  • Kaon AR: A B2B Augmented Reality Platform

    … Kaon Interactive is a provider of 3D interactive sales and marketing engagement applications. Available on the Kaon High Velocity Marketing Platform�, Kaon AR� is the first B2B marketing application that enables companies to place a fully scaled 3D digital representation of their physical product in their customers� actual environment. On Tango…

    Douglas Karr/ Marketing Technology Blog- 28 readers -
  • 10 Epic Shifts that are Re-Writing the Rules of Marketing

    … automation, and algorithmic writing, to name a few! You may find it strange that I don’t include “Big Data” in this list of 10 trends. I see AI as the interface, the translator that makes Big Data accessible and real for marketers. Big Data won’t be a “thing” very soon. It will simply be the fuel for AI. 2) Virtual reality While Artificial Intelligence…

    {grow}- 33 readers -
  • 10 Consumer Trends in 2017… With A Warning!

    … will need to shift to less interruptive messaging and more relevant content. Virtual Reality – Mobile could be the big winner as Virtual Reality and Augmented Reality (VR & AR) take off with consumers – 40% of whom have already expressed an interest in using VR headphones Tweet This! Snapchat – Snap could kick-start the wearable technology…

    Douglas Karr/ Marketing Technology Blogin Mobile- 25 readers -
  • Hugo Barra to Lead Virtual Reality Efforts at Facebook

    … of mobile speech-recognition software company LOBBY7 in 2000. LOBBY7 was acquired by ScanSoft in 2003, and ScanSoft became Nuance Communications two years later, with Barra holding several product management, product marketing and business development positions with that company. Facebook co-founder and CEO Mark Zuckerberg welcomed Barra to the company…

    David Cohen/ AllFacebookin Social Google Facebook- 34 readers -
  • Smart speakers, the streamification of content and big changes ahead

    … By Mark Schaefer I’ve been in marketing more than 30 years and I think we’re facing the period of greatest change in my experience, probably the greatest period of change in the history of marketing. In this new episode of The Marketing Companion, Tom Webster and explore the bold ideas that will have a profound impact on marketers including…

    {grow}in Content- 21 readers -
  • Adaptly Execs Share Their 2017 Predictions

    …, but there may be friction there with users actually welcoming unsolicited contact. There is a lot of potential in that medium, but the challenge will be scaling up those products based on user adoption. Messenger will be a key opportunity for businesses looking to increase customer service. Using bots instead of customer-service centers would be extremely…

    AllTwitterin Facebook Twitter YouTube- 33 readers -
  • Snap Inc. Acquires Israeli Augmented-Reality Startup Cimagine Media (Report)

    …. Israeli newspaper Calcalist reported that the deal is valued at between $30 million and $40 million, and it marks Snap Inc.’s first acquisition in Israel. Connie Loizos of TechCrunch speculated that the deal could represent a talent grab for Snap Inc., as Cimagine co-founders Ozi Egri, Amiram Avraham, Nir Daube and CEO Yoni Nevo are all specialists in the fields of computer vision and image processing. Readers: Why do you think Snap Inc. acquired Cimagine Media? …

    David Cohen/ AllFacebook- 32 readers -
  • 10 Social Media Trends Giving Brands New Ways to Engage in 2017

    … intelligence is coming to social in a big way: AI-powered chat bots are poised to have profound effects on how customers interact with brands on social. Chat bots will be enlisted to deliver human-like conversational interactive experiences and provide capable customer service, offering information or handling purchase orders. AI is also set to improve…

    AllFacebookin Social Facebook Twitter YouTube- 53 readers -
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