Augmented Reality

Augmented reality (AR) is a live direct or indirect view of a physical, real-world environment whose elements are augmented (or supplemented) by computer-generated sensory input such as sound, video, graphics or GPS data. It is related to a more general concept called mediated reality, in which a view of reality is modified (possibly even diminished rather than augmented) by a computer. As a result, the technology functions by enhancing one’s current perception of reality. By contrast, virtual reality replaces the real world with a simulated one. Augmentation is conventionally in real-time and in semantic context with environmental elements, such as sports scores on TV during a match.
Posts about Augmented Reality
  • Dell EMC World: 10 Terms Transforming Information Technology

    … – with costs plummeting, hardware shrinking, bandwidth expanding, and computing becoming a utility, IoT is growing consistently. As we spoke to experts at Dell Technologies, we learned about IoT efforts in healthcare, agriculture, and virtually every other aspect of our existence. One example that was described was the use of IoT and agriculture…

    Douglas Karr/ Marketing Technology Blog- 19 readers -
  • Will Social AR Be the Next Local Battlefield?

    … I’ve been obnoxiously bullish on native-social advertising over the past few years, including its potential to erode traditional display ads. Its growth will follow the trajectory of its supporting tech (mobile broadband, bigger screens, camera optics), as well as millennial affinities. But another factor has emerged — where I’m also bullish…

    Michael Boland/ Street Fightin Social- 23 readers -
  • Kaon AR: A B2B Augmented Reality Platform

    … Kaon Interactive is a provider of 3D interactive sales and marketing engagement applications. Available on the Kaon High Velocity Marketing Platform�, Kaon AR� is the first B2B marketing application that enables companies to place a fully scaled 3D digital representation of their physical product in their customers� actual environment. On Tango…

    Douglas Karr/ Marketing Technology Blog- 24 readers -
  • 10 Epic Shifts that are Re-Writing the Rules of Marketing

    … automation, and algorithmic writing, to name a few! You may find it strange that I don’t include “Big Data” in this list of 10 trends. I see AI as the interface, the translator that makes Big Data accessible and real for marketers. Big Data won’t be a “thing” very soon. It will simply be the fuel for AI. 2) Virtual reality While Artificial Intelligence…

    {grow}- 30 readers -
  • 10 Consumer Trends in 2017… With A Warning!

    … will need to shift to less interruptive messaging and more relevant content. Virtual Reality – Mobile could be the big winner as Virtual Reality and Augmented Reality (VR & AR) take off with consumers – 40% of whom have already expressed an interest in using VR headphones Tweet This! Snapchat – Snap could kick-start the wearable technology…

    Douglas Karr/ Marketing Technology Blogin Mobile- 23 readers -
  • Hugo Barra to Lead Virtual Reality Efforts at Facebook

    … he’s worked at Xiaomi in Beijing bringing innovative devices to millions of people. Hugo shares my belief that virtual and augmented reality will be the next major computing platform. They’ll enable us to experience completely new things and be more creative than ever before. Hugo is going to help build that future, and I’m looking forward to having…

    David Cohen/ AllFacebookin Social Google Facebook- 32 readers -
  • Smart speakers, the streamification of content and big changes ahead

    … By Mark Schaefer I’ve been in marketing more than 30 years and I think we’re facing the period of greatest change in my experience, probably the greatest period of change in the history of marketing. In this new episode of The Marketing Companion, Tom Webster and explore the bold ideas that will have a profound impact on marketers including…

    {grow}in Content- 21 readers -
  • Adaptly Execs Share Their 2017 Predictions

    … camera apps with filters like Instagram and Snapchat; it has iTunes with capabilities that rival YouTube. The only challenge is that there isn’t a network in place for sharing those things, but that’s only one step away. I wouldn’t be surprised to see them enter the VR/augmented reality space in the next year, as well. Something that has less…

    AllTwitterin Facebook Twitter YouTube- 27 readers -
  • Snap Inc. Acquires Israeli Augmented-Reality Startup Cimagine Media (Report)

    … Snapchat parent Snap Inc. made another acquisition last week: Israeli augmented reality startup Cimagine Media. Cimagine’s augmented reality technology allows potential customers to visualize products “in their own environments” in 3-D, and according to its website, clients include Coca-Cola, Shop Direct and furniture retailer John Lewis…

    David Cohen/ AllFacebook- 32 readers -
  • 10 Social Media Trends Giving Brands New Ways to Engage in 2017

    … is set to enter in a mainstream way as soon as 2017, and social platforms will embrace the change. For example, Facebook and YouTube have introduced 360-degree videos, paving the way for users to share interactive VR experiences. Brands should certainly prepare for the arrival of this technology, and those that can’t dive into VR/AR in the near term…

    AllFacebookin Social Facebook Twitter YouTube- 49 readers -
  • Lightricks Launches Facetune 2 Photo-Editing App on iOS

    …. Elsewhere, the app’s Live Preview feature uses augmented reality to allow users to preview certain edits before taking pictures with their front-facing cameras. As examples, users can preview edits associated with smoothing their skin and whitening their teeth. While Facetune 2 can be downloaded for free, only some of the app’s features are freely…

    AllFacebook- 24 readers -
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