Augmented Reality

Augmented reality (AR) is a live direct or indirect view of a physical, real-world environment whose elements are augmented (or supplemented) by computer-generated sensory input such as sound, video, graphics or GPS data. It is related to a more general concept called mediated reality, in which a view of reality is modified (possibly even diminished rather than augmented) by a computer. As a result, the technology functions by enhancing one’s current perception of reality. By contrast, virtual reality replaces the real world with a simulated one. Augmentation is conventionally in real-time and in semantic context with environmental elements, such as sports scores on TV during a match.
Posts about Augmented Reality
    • Facebook Acquires Facial-Image-Analysis Firm FacioMetrics

      Facebook is focusing on the face with its latest acquisition, facial-image-analysis outfit FacioMetrics. The company was hatched at Carnegie Mellon University, and it released an application that detected emotions in people’s faces, IntraFace, which is no longer available via app stores. FacioMetrics founder and CEO Fernando De la Torre announced the acquisition on the comp ...

      David Cohen/ AllTwitterin Social Facebook- 9 readers -
    • 4 Internet Marketing Trends That Will Dominate 2017

      Posted on 15 November 2016. Tags: 2017 trends, AR, augmented reality, immersive content, online marketing case studies, online marketing trends, virtual reality Deepening on where you are sitting, 2016 was either a fantastic year or one that you would rather forget. Whichever side of the coin that you fall on, we could agree that we witnessed some pretty big changes in our industry.

      Caitlynn Cush/ Scoop- 15 readers -
    • Brand vs. AI

      Brands have penetrated our culture like never before. But will they keep their role in the face of the technological disruption about to sweep through the business landscape? We argue that the brands that we use to simplify and navigate will die, while the brands that we choose to believe in and belong to can thrive even more.

      AllTwitter- 10 readers -
  • Lightricks Launches Facetune 2 Photo-Editing App on iOS

    … Lightricks announced the release of Facetune 2, a photo-editing application that allows users to retouch their selfies before sharing them with others. Facetune 2 is the follow-up to the original Facetune, which was released in 2013. With Facetune 2, users can edit their selfies in a variety of ways. For instance, they can whiten their teeth…

    AllFacebook- 8 readers -
  • Blippar Opens up its Augmented Reality Technology to Marketers

    …)? Does it represent a significant opportunity compared to Virtual Reality (VR) or live video? Ryan Schmaltz: Augmented Reality is becoming increasingly important, both within the enterprise and for daily use in consumers’ lives. When compared to VR, the existing and expanding utility of AR will have a more substantial impact on our lives. VR’s…

    Greg Jarboe/ The SEM Post- 9 readers -
  • Use of virtual reality reaches tipping point

    … The use of virtual reality headsets is reaching a tipping point with increased opportunities for brands to exploit their growing popularity, according to new research published by ClickZ and Toluna. A poll of consumers in the United States has found that more than a third (37%) have now used either their own or someone else’s VR headset, almost…

    Search Engine Watch- 12 readers -
  • How Apple’s Subtle AR Play Could Impact Local: Sights and Sounds

    … Apple just entered augmented reality, without anyone really noticing. Though the iPhone 7 was met with a collective ‘meh,’ the real impact is below the surface, where the world’s biggest company collides with tech’s biggest opportunity. Disappointment stemmed from Apple’s failure to launch a VR product, or at least a blatantly obvious one (read…

    Michael Boland/ Street Fightin How To's- 8 readers -
  • Can Augmented VR Turn Window Shoppers Into Buyers?

    … For starters, nobody wants to wear the headgear — those myriad virtual reality headsets that open a second life for our senses. Heck, people wouldn’t even wear the slender Google Glass to achieve an augmentation of their reality. As for the gamers and experiential entertainment enthusiasts, they’ll likely suffer the headsets just fine — during…

    Street Fight- 7 readers -
  • Why Augmented Reality Will Eventually Take Over Local

    … As I’ve written and others have forecasted, virtual reality (VR) will come first, but augmented reality (AR) will be bigger. That statement especially applies to location based applications. AR will be all about local. Graphical overlays to the physical world will amplify everything from retail shopping (store navigation and product info…

    Michael Boland/ Street Fight- 10 readers -
  • Infographic: The Evolution of Virtual Reality, From 1883 to 2020

    … and infographic design agency Nowsourcing shows us exactly how much VR has evolved through history—and how it might grow in the next few years. Sony and Samsung, for example, are developing contact lenses that allow users to both record and stream video. Meanwhile, Facebook is working on AR glasses that ensure our social streams go wherever we do…

    Nicole Dieker/ The Content Strategist- 14 readers -
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