Augmented Reality

Augmented reality (AR) is a live direct or indirect view of a physical, real-world environment whose elements are augmented (or supplemented) by computer-generated sensory input such as sound, video, graphics or GPS data. It is related to a more general concept called mediated reality, in which a view of reality is modified (possibly even diminished rather than augmented) by a computer. As a result, the technology functions by enhancing one’s current perception of reality. By contrast, virtual reality replaces the real world with a simulated one. Augmentation is conventionally in real-time and in semantic context with environmental elements, such as sports scores on TV during a match.
Posts about Augmented Reality
  • 10 Profound digital marketing trends to you need to know about now

    … to change. The power has shifted from Madison Avenue to Main Street. It’s time to transcend our marketing arrogance, our traditional organizations and silos, our budgets built on an iteration of what we did last year, and start to market our businesses in a way that reflects reality. 2) Virtual spaces Recently Facebook gave us a glimpse of what…

    {grow}- 26 readers -
  • AR and VR — Will Local Advertisers Bite?

    … AR and VR will certainly be applied to lots of activities, both consumer and enterprise. But what about advertising? There’s an opportunity to bring a more immersive touch, such as checking out a new car. As we’ve examined, this will have to be done in native ways to be successful. But what about local advertising specifically? We’re talking…

    Michael Boland/ Street Fight- 8 readers -
  • Virtual Versus Augmented Reality? Which one will win out?

    … With the launch of iPhone X and ARKit, augmented reality has taken a giant leap toward becoming a mainstream technology rather than just a feature of immersive gaming apps. Both Apple (ARKit) and Google (ARCore) are making AR central to their mobile experiences. That means companies creating new digital customer experiences can start thinking…

    Get Elastic- 15 readers -
  • Dell EMC World: 10 Terms Transforming Information Technology

    … by maintaining storage in memory where it can be computed. Server operating systems will be optimized realizing double to ten times the speed of yesterday’s servers. Cloud Computing – We often look at the cloud as something specific to our software, our storage, or our backup systems located across data centers. However, the cloud of the future can…

    Douglas Karr/ Marketing Technology Blog- 22 readers -
  • Will Social AR Be the Next Local Battlefield?

    … — to boost that potential even further: augmented reality (AR). The two technologies converge in multimedia sharing on social apps (not new), adorned with contoured graphical overlays (semi-new). This includes already-established media such as selfie lenses and 3D stickers, which aren’t “true AR.” But where it’s going is more interesting: using…

    Michael Boland/ Street Fightin Social- 25 readers -
  • Kaon AR: A B2B Augmented Reality Platform

    … Kaon Interactive is a provider of 3D interactive sales and marketing engagement applications. Available on the Kaon High Velocity Marketing Platform�, Kaon AR� is the first B2B marketing application that enables companies to place a fully scaled 3D digital representation of their physical product in their customers� actual environment. On Tango…

    Douglas Karr/ Marketing Technology Blog- 29 readers -
  • The Arrival of Immersive Marketing, Journalism, and Education

    … experience. What’s the difference between VR and AR? Virtual reality (VR) is a digital recreation of the environment around the user, while augmented reality (AR) overlays virtual elements in the real world. Don’t believe me? Take a look at some industries already embracing VR/AR. Immersive Journalism This week CNN debuted a dedicated VR…

    Marketing Technology Blog- 40 readers -
  • 10 Epic Shifts that are Re-Writing the Rules of Marketing

    … automation, and algorithmic writing, to name a few! You may find it strange that I don’t include “Big Data” in this list of 10 trends. I see AI as the interface, the translator that makes Big Data accessible and real for marketers. Big Data won’t be a “thing” very soon. It will simply be the fuel for AI. 2) Virtual reality While Artificial Intelligence…

    {grow}- 33 readers -
  • Future Marketing: An Interview with Author Jon Wuebben

    … Long-time friend, marketing speaker, three-time author, and now futurist Jon Wuebben joined us on a podcast to speak about his newest book Future Marketing: Winning in the Prosumer Age. What is a Prosumer? The term prosumer has transformed from meaning professional consumer to meaning product and brand advocate. Rather than simply “consuming…

    Douglas Karr/ Marketing Technology Blog- 16 readers -
  • 10 Consumer Trends in 2017… With A Warning!

    … will need to shift to less interruptive messaging and more relevant content. Virtual Reality – Mobile could be the big winner as Virtual Reality and Augmented Reality (VR & AR) take off with consumers – 40% of whom have already expressed an interest in using VR headphones Tweet This! Snapchat – Snap could kick-start the wearable technology…

    Douglas Karr/ Marketing Technology Blogin Mobile- 25 readers -
  • Hugo Barra to Lead Virtual Reality Efforts at Facebook

    … he’s worked at Xiaomi in Beijing bringing innovative devices to millions of people. Hugo shares my belief that virtual and augmented reality will be the next major computing platform. They’ll enable us to experience completely new things and be more creative than ever before. Hugo is going to help build that future, and I’m looking forward to having…

    David Cohen/ AllFacebookin Social Google Facebook- 36 readers -
  • How to Predict the Digital Future

    … is not a new technology, but the ability to apply it over our surroundings in the form of augmented or blended reality is new – a great example of this is Pokemon Go – a game that wouldn’t have been possible within a web browser and *only* works because of the use of augmented reality Microsoft have been working on this with their HoloLens technology…

    Arianne Donoghue/ State of Digitalin How To's- 43 readers -
  • Smart speakers, the streamification of content and big changes ahead

    … By Mark Schaefer I’ve been in marketing more than 30 years and I think we’re facing the period of greatest change in my experience, probably the greatest period of change in the history of marketing. In this new episode of The Marketing Companion, Tom Webster and explore the bold ideas that will have a profound impact on marketers including…

    {grow}in Content- 21 readers -
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