Augmented Reality

Augmented reality (AR) is a live direct or indirect view of a physical, real-world environment whose elements are augmented (or supplemented) by computer-generated sensory input such as sound, video, graphics or GPS data. It is related to a more general concept called mediated reality, in which a view of reality is modified (possibly even diminished rather than augmented) by a computer. As a result, the technology functions by enhancing one’s current perception of reality. By contrast, virtual reality replaces the real world with a simulated one. Augmentation is conventionally in real-time and in semantic context with environmental elements, such as sports scores on TV during a match.
Posts about Augmented Reality
    • The new wave of visual search: what it can do, and what might be possible

      Visual search on the web has been around for some time. In 2008, TinEye became the first image search engine to use image identification technology, and in 2010, the Google Goggles app allowed users to search the physical world with their phone cameras. But in the last couple of years, visual search has come into new prominence, with companies like Pinterest and Bing developi ...

      Search Engine Watchin Social SEO- 8 readers -
    • Use of virtual reality reaches tipping point

      The use of virtual reality headsets is reaching a tipping point with increased opportunities for brands to exploit their growing popularity, according to new research published by ClickZ and Toluna. A poll of consumers in the United States has found that more than a third (37%) have now used either their own or someone else’s VR headset, almost double the equivalent figure of 19% in the UK.

      Search Engine Watch- 11 readers -
  • How Apple’s Subtle AR Play Could Impact Local: Sights and Sounds

    … Apple just entered augmented reality, without anyone really noticing. Though the iPhone 7 was met with a collective ‘meh,’ the real impact is below the surface, where the world’s biggest company collides with tech’s biggest opportunity. Disappointment stemmed from Apple’s failure to launch a VR product, or at least a blatantly obvious one (read…

    Michael Boland/ Street Fightin How To's- 7 readers -
  • Can Augmented VR Turn Window Shoppers Into Buyers?

    … For starters, nobody wants to wear the headgear — those myriad virtual reality headsets that open a second life for our senses. Heck, people wouldn’t even wear the slender Google Glass to achieve an augmentation of their reality. As for the gamers and experiential entertainment enthusiasts, they’ll likely suffer the headsets just fine — during…

    Street Fight- 6 readers -
  • Why Augmented Reality Will Eventually Take Over Local

    … As I’ve written and others have forecasted, virtual reality (VR) will come first, but augmented reality (AR) will be bigger. That statement especially applies to location based applications. AR will be all about local. Graphical overlays to the physical world will amplify everything from retail shopping (store navigation and product info…

    Michael Boland/ Street Fight- 6 readers -
  • When Will the VR Revolution Come for Marketers?

    … media (which Facebook seems to want with Oculus). That’s often where augmented reality, or AR, comes into the picture. Augmented reality AR is similar to virtual reality in that it is a wearable device strapped in front of your eyes. Except in this case, the display is broadcast onto the world around you. Christopher Mims, the Wall Street…

    Dillon Baker/ The Content Strategistin Social- 10 readers -
  • Batman, Pokemon, and an essential lesson from the heart of marketing

    … dwelled in a cardboard Bat Cave. Batman and his world of evil villains was imprinted on me at this tender age and decades later, images of the Caped Crusader evoke nostalgic feelings of love and excitement. Little wonder then that bringing Pokémon into the augmented reality age has set off a national rage. Like me and Batman, Pikachu and company…

    {grow}- 12 readers -
  • 6 Ways That Local Merchants Are Using Pokémon Go to Drive Business

    …, retail stores, and at community landmarks. They’re playing Pokémon Go, and many of the businesses they’re walking past and traipsing through are looking for ways to get in on the action. With interest in the augmented reality game reaching a fever pitch this week, savvy local merchants and national retailers are using social media and targeted…

    Stephanie Miles/ Street Fight- 9 readers -
  • Will Pokémon GO become a marketing platform for local businesses?

    … creatures in the real world through an AR experience, has caused Nintendo’s stock to rise nearly 25% since its release even though it could be a while before Nintendo’s profits from the game move the needle. But while Nintendo might not not profit significantly from the Pokémon GO craze for some time, savvy local businesses are already looking…

    Search Engine Watch- 27 readers -
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