Augmented Reality Games

  • For Marketers, Pokémon Go is Game On

    …, which is great if that’s what you’re looking to do. However, since I work for a performance marketing agency with a plethora of e-commerce clients, my colleagues and I are more interested in how Pokémon Go and its augmented reality features could be used for online marketing. Here’s what we’ve found and also our idea for what the future might…

    Acceleration Partners- 14 readers -
  • The Pokémon Company, Niantic Launch Pokémon GO on iOS, Android

    … The Pokémon Company and Niantic announced the launch of Pokémon GO on mobile. The game combines location technology with augmented reality, allowing players to collect Pokémon by exploring the world around them. In Pokémon GO, players begin by creating and customizing Pokémon trainers to represent them on their journeys. From there, users…

    AllTwitter- 22 readers -
  • The Pokémon Company, Niantic Reveal New Details for Pokémon GO

    … The Pokémon Company and Niantic have revealed new details about the upcoming mobile game Pokémon GO. The game will combine location technology with augmented reality, and will allow players to collect wild Pokémon by exploring the world around them. In Pokémon GO, some wild Pokémon will only appear in environments matching their ‘type…

    AllFacebook- 15 readers -
  • Disney Interactive Launches Official Star Wars App on iOS, Android

    … Disney Interactive and Lucasfilm have released an official Star Wars mobile app on iOS and Android, giving fans an outlet for keeping up with the latest franchise news while on the go. The Star Wars app offers three visual themes for the Light Side, Dark Side and Droids, and offers a real-time countdown to the release of Star Wars: Episode VII…

    AllFacebook- 20 readers -
  • Clandestine: Anomaly, Augmented Reality Game, Launches on iOS

    … the player’s real-world location. The game allows players to assign its geographical boundaries, with the focus on a common location in the player’s life, like home, school or work. Users are encouraged to avoid areas near bodies of water or otherwise inaccessible locations, as the game will use the selected geographical area to flesh out the story…

    AllFacebook- 33 readers -
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