Augmented & Virtual Reality

    • IAB’s first report on VR/AR surveys the terrain for marketers

      A mid-air pickup of Dunkin Donuts coffee in a 360-degree video. From the IAB report. As reality becomes virtual, augmented, and spherical, marketers are eager to get involved. To help set the stage, the Interactive Advertising Bureau (IAB) is out with its first report on the subject, “Is Virtual the New Reality?: A Market Snapshot of VR Publishing and Monetization.

      Marketing Landin Google Facebook- 12 readers -
  • Pokémon Go, augmented reality and the future of local marketing

    … a brief rundown of the magical app that has kids, teenagers and adults alike lurking in nearby parks after midnight just to catch a few extra Pokémon. The freemium game uses your phone’s GPS and camera to turn the real world into a digitally augmented world teeming with wild Pokémon. To get started, you’ll need a smartphone and a good pair of walking…

    Marketing Land- 19 readers -
  • Marketers look to climb aboard the Pokémon Go phenomenon

    … From the U.S. Pokemon Go site The past week will go down in marketing history as the point when augmented reality became a real thing. The reason: the sudden craze of Pokémon Go, launched barely a week ago. Based on the entertainment franchise of games, trading cards, and cartoons that began in the 1990s, the new game requires an iOS…

    Marketing Land- 17 readers -
  • Adobe takes the first steps to bring its Marketing Cloud into virtual reality

    … “Virtual cinema,” now supported in part of Adobe’s Marketing Cloud Adobe’s Marketing Cloud sees the writing on the wall. And the wall, it turns out, is built in virtual reality. The tech giant has announced, for the first time, that it is supporting virtual reality media in its Marketing Cloud, initially in Primetime and Analytics…

    Marketing Land- 10 readers -
  • Why Virtual Reality May Become The New Normal In Email Marketing

    … Immersion is the next big milestone in consumer technology. Armed with an expanding range of virtual reality (VR) technologies, consumers are poised to consume content not as spectators, but as participants in a three-dimensional, 360-degree virtual universe. But if you think the practical applications of immersive VR experiences are limited…

    Jason Warnock/ Marketing Landin EMail- 17 readers -
  • What’s The Reality Of Virtual Reality For Small Business?

    War has driven 30 million children from their homes. These are the stories of three of them. Note: This is a VR video — a brand new kind of video that gives you a sense of depth in every direction so you feel like you’re actually there. For the full effect, watch it in a Google Cardboard viewer:

    Chris Marentis/ Marketing Land- 7 readers -
Get the top posts daily into your mailbox!