Augmented & Virtual Reality

    • Report: Apple working on augmented reality glasses for potential 2018 release

      According to reports, Apple is developing digital glasses. However, if the product appears at all it won’t be until 2018 at the earliest. The glasses would reportedly offer augmented reality experiences. It would also, like Apple Watch, require an iPhone for connectivity. The company is under pressure to produce new hardware products that further diversify its product lineup ...

      Greg Sterling/ Marketing Land- 12 readers -
  • IAB’s first report on VR/AR surveys the terrain for marketers

    … to action — within the user’s current VR experience, people simply hit the skip button, or they leave. You can’t just put things into a scene. A lot more work needs to be done to get the integration points right. It can be extremely jarring when you’re immersed in another world.’” The report also summarizes a selection of marketing/advertising…

    Marketing Landin Google Facebook- 13 readers -
  • Pokémon Go, augmented reality and the future of local marketing

    … a brief rundown of the magical app that has kids, teenagers and adults alike lurking in nearby parks after midnight just to catch a few extra Pokémon. The freemium game uses your phone’s GPS and camera to turn the real world into a digitally augmented world teeming with wild Pokémon. To get started, you’ll need a smartphone and a good pair of walking…

    Marketing Land- 21 readers -
  • Marketers look to climb aboard the Pokémon Go phenomenon

    … From the U.S. Pokemon Go site The past week will go down in marketing history as the point when augmented reality became a real thing. The reason: the sudden craze of Pokémon Go, launched barely a week ago. Based on the entertainment franchise of games, trading cards, and cartoons that began in the 1990s, the new game requires an iOS…

    Marketing Land- 17 readers -
  • Adobe takes the first steps to bring its Marketing Cloud into virtual reality

    … “Virtual cinema,” now supported in part of Adobe’s Marketing Cloud Adobe’s Marketing Cloud sees the writing on the wall. And the wall, it turns out, is built in virtual reality. The tech giant has announced, for the first time, that it is supporting virtual reality media in its Marketing Cloud, initially in Primetime and Analytics…

    Marketing Land- 14 readers -
  • Why Virtual Reality May Become The New Normal In Email Marketing

    … that will undoubtedly impact email marketing in the years ahead: Mobile is now a primary email marketing channel. Virtual reality is gaining traction with consumers. Smartphones are emerging as a viable delivery vehicle for VR immersion experiences. On the content side of the equation, we’re seeing the development of camera systems that deliver high-quality…

    Jason Warnock/ Marketing Landin EMail- 18 readers -
  • What’s The Reality Of Virtual Reality For Small Business?

    War has driven 30 million children from their homes. These are the stories of three of them. Note: This is a VR video — a brand new kind of video that gives you a sense of depth in every direction so you feel like you’re actually there. For the full effect, watch it in a Google Cardboard viewer:

    Chris Marentis/ Marketing Land- 8 readers -
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