Augmented & Virtual Reality

  • Google shows off its VR advertising concept

    … Google presented an early look Wednesday at how it’s starting to think about ads for virtual reality applications. A team working in Google’s Area 120 ideas incubator has come up with a concept for a native video ad format that users can engage with in mobile VR apps. The experimental format starts as a cube. Users can either tap it or stare…

    Ginny Marvin/ Marketing Landin Google- 34 readers -
  • Tobii Pro now invisibly tracks users’ eyes in VR

    … A combined image, showing attention spots where a VR wearer might be looking in a virtual grocery store. Virtual reality is just beginning to develop the kinds of analytical tools that help marketers determine what works. This week, eye-tracking research firm Tobii added another tool — one that invisibly tracks users’ visual attention…

    Marketing Land- 19 readers -
  • Forrester report: VR is not yet ready for marketers

    … A test drive in a VR car showroom If you’re a marketer rubbing your hands together in anticipation of the virtual campaigns you’ll run in virtual reality, you may want to take a breath. The title of a recent Forrester Research report will likely slow you down: “Virtual Reality Isn’t Ready for Marketing Yet.” (Fee required for non-clients…

    Marketing Land- 15 readers -
  • Google releases Chrome version with the first browser support for WebVR

    … A 3-D VR interior from Matterport This week, Google is updating its Chrome browser for Android with the first browser support for Web VR — a capability that could dramatically affect the use and development of VR content. Previously, if a user wanted to view VR content in a stereo headset viewer like Google’s Daydream View, you had…

    Marketing Landin Google- 23 readers -
  • Report: Consumers feel positively about immersive technologies

    … A test drive in a VR car showroom After decades of being “just around the corner,” immersive technologies have finally arrived. But the pending question is whether virtual reality (VR), augmented reality (AR) or 360-degree video matters for brands — or whether they are just another great way to burn money. A new report from video ad company…

    Marketing Land- 17 readers -
  • Hey Santa, here’s our 2016 “Marketing Naughty & Nice” list

    … Even a Jewish guy like me knows that Santa — trying like everyone else to satisfy his customers — can barely keep up. Like many of us, he’s awash in data — from social networks, web browsing trails, and the particulars about that time when so-and-so helped the old lady cross the busy street or when such-and-such didn’t let the other car cut…

    Marketing Landin Display- 15 readers -
  • IAB’s first report on VR/AR surveys the terrain for marketers

    … to action — within the user’s current VR experience, people simply hit the skip button, or they leave. You can’t just put things into a scene. A lot more work needs to be done to get the integration points right. It can be extremely jarring when you’re immersed in another world.’” The report also summarizes a selection of marketing/advertising…

    Marketing Landin Google Facebook- 19 readers -
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