Augmented & Virtual Reality

  • Forrester report: VR is not yet ready for marketers

    … A test drive in a VR car showroom If you’re a marketer rubbing your hands together in anticipation of the virtual campaigns you’ll run in virtual reality, you may want to take a breath. The title of a recent Forrester Research report will likely slow you down: “Virtual Reality Isn’t Ready for Marketing Yet.” (Fee required for non-clients…

    Marketing Land- 14 readers -
  • Google releases Chrome version with the first browser support for WebVR

    … A 3-D VR interior from Matterport This week, Google is updating its Chrome browser for Android with the first browser support for Web VR — a capability that could dramatically affect the use and development of VR content. Previously, if a user wanted to view VR content in a stereo headset viewer like Google’s Daydream View, you had…

    Marketing Landin Google- 17 readers -
  • Report: Consumers feel positively about immersive technologies

    … have heard of it. For 360-degree video, it’s 13 percent tried, 31 percent heard, while 9 percent have tried AR and 25 percent have heard about it. [Read the full article on MarTech Today.] About The Author Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he…

    Marketing Land- 15 readers -
  • Hey Santa, here’s our 2016 “Marketing Naughty & Nice” list

    … Even a Jewish guy like me knows that Santa — trying like everyone else to satisfy his customers — can barely keep up. Like many of us, he’s awash in data — from social networks, web browsing trails, and the particulars about that time when so-and-so helped the old lady cross the busy street or when such-and-such didn’t let the other car cut…

    Marketing Landin Display- 15 readers -
  • IAB’s first report on VR/AR surveys the terrain for marketers

    … A mid-air pickup of Dunkin Donuts coffee in a 360-degree video. From the IAB report. As reality becomes virtual, augmented, and spherical, marketers are eager to get involved. To help set the stage, the Interactive Advertising Bureau (IAB) is out with its first report on the subject, “Is Virtual the New Reality?: A Market Snapshot of VR…

    Marketing Landin Google Facebook- 17 readers -
  • Pokémon Go, augmented reality and the future of local marketing

    … a brief rundown of the magical app that has kids, teenagers and adults alike lurking in nearby parks after midnight just to catch a few extra Pokémon. The freemium game uses your phone’s GPS and camera to turn the real world into a digitally augmented world teeming with wild Pokémon. To get started, you’ll need a smartphone and a good pair of walking…

    Marketing Land- 24 readers -
  • Marketers look to climb aboard the Pokémon Go phenomenon

    … From the U.S. Pokemon Go site The past week will go down in marketing history as the point when augmented reality became a real thing. The reason: the sudden craze of Pokémon Go, launched barely a week ago. Based on the entertainment franchise of games, trading cards, and cartoons that began in the 1990s, the new game requires an iOS…

    Marketing Land- 19 readers -
  • Adobe takes the first steps to bring its Marketing Cloud into virtual reality

    … “Virtual cinema,” now supported in part of Adobe’s Marketing Cloud Adobe’s Marketing Cloud sees the writing on the wall. And the wall, it turns out, is built in virtual reality. The tech giant has announced, for the first time, that it is supporting virtual reality media in its Marketing Cloud, initially in Primetime and Analytics…

    Marketing Land- 16 readers -
Get the top posts daily into your mailbox!