Augmented & Virtual Reality

    • Google releases Chrome version with the first browser support for WebVR

      A 3-D VR interior from Matterport This week, Google is updating its Chrome browser for Android with the first browser support for Web VR — a capability that could dramatically affect the use and development of VR content. Previously, if a user wanted to view VR content in a stereo headset viewer like Google’s Daydream View, you had to download one of a number of VR apps.

      Marketing Landin Google- 16 readers -
    • Forrester report: VR is not yet ready for marketers

      A test drive in a VR car showroom If you’re a marketer rubbing your hands together in anticipation of the virtual campaigns you’ll run in virtual reality, you may want to take a breath. The title of a recent Forrester Research report will likely slow you down: “Virtual Reality Isn’t Ready for Marketing Yet.” (Fee required for non-clients.

      Marketing Land- 13 readers -
  • Report: Consumers feel positively about immersive technologies

    … A test drive in a VR car showroom After decades of being “just around the corner,” immersive technologies have finally arrived. But the pending question is whether virtual reality (VR), augmented reality (AR) or 360-degree video matters for brands — or whether they are just another great way to burn money. A new report from video ad company…

    Marketing Land- 15 readers -
  • Hey Santa, here’s our 2016 “Marketing Naughty & Nice” list

    … to lighten Santa’s burden a bit by offering our take on who in marketing, advertising and search has been naughty, and who’s been nice. So he can concentrate on, you know, lists about boys and girls. It’s the least we could do. Who’s been nice Go, Pokémon, Go It feels like decades since we first starting hearing about how computer generated content…

    Marketing Landin Display- 13 readers -
  • IAB’s first report on VR/AR surveys the terrain for marketers

    … A mid-air pickup of Dunkin Donuts coffee in a 360-degree video. From the IAB report. As reality becomes virtual, augmented, and spherical, marketers are eager to get involved. To help set the stage, the Interactive Advertising Bureau (IAB) is out with its first report on the subject, “Is Virtual the New Reality?: A Market Snapshot of VR…

    Marketing Landin Google Facebook- 15 readers -
  • Pokémon Go, augmented reality and the future of local marketing

    … expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author Brian Smith is the director of local solutions and resident local search expert at Placeable, a local marketing company specializing in enterprise brands. For over 12 years, Brian has been conjuring up…

    Marketing Land- 23 readers -
  • Marketers look to climb aboard the Pokémon Go phenomenon

    … From the U.S. Pokemon Go site The past week will go down in marketing history as the point when augmented reality became a real thing. The reason: the sudden craze of Pokémon Go, launched barely a week ago. Based on the entertainment franchise of games, trading cards, and cartoons that began in the 1990s, the new game requires an iOS…

    Marketing Land- 17 readers -
  • Adobe takes the first steps to bring its Marketing Cloud into virtual reality

    … “Virtual cinema,” now supported in part of Adobe’s Marketing Cloud Adobe’s Marketing Cloud sees the writing on the wall. And the wall, it turns out, is built in virtual reality. The tech giant has announced, for the first time, that it is supporting virtual reality media in its Marketing Cloud, initially in Primetime and Analytics…

    Marketing Land- 15 readers -
Get the top posts daily into your mailbox!