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As many brands are challenged to become human, engage with their community of customers, prospects, stakeholders, and competition a few of the questions we hear most are: What do I talk about? How do I know how much is too much? What do I share? What if my competition is watching me? What if my boss is listening? What if our board of directors is watching us? Do people really w.
… throughout local stores across the country to win prizes. The contest only ran for three days – practically a millisecond in marketing terms. Other brands have used limited time filters to promote deals or special offerings, or just to push greater brand awareness. All are a smart way for a brand to use Snapchat. Be authentic – Today’s…
… method to capturing, organizing and deploying UGC, the technology you choose should offer an efficient system for authenticating images, securing model releases and obtaining image rights. In greater detail, here are the three issues you must address to use UGC responsibly: How do I know an image is authentic? After a photo posts to a social…
… to share the same level of information with everyone you meet online and offline to be authentic. Relationships are built on trust. Learning to share enough to enable people to get to know and connect with you is key to building trust. However, sharing too much can also be damaging to your personal and business brand. In this episode of the Social…