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… if they follow you, like you or buy from you based upon if you ate a breakfast burrito or an egg sandwich. If you take a look at the questions above, the root of them is “how much do I share and with who?” To understand this, let's first dig into the definition of authenticity and transparency. Authenticity authentic — adj 1. not false or copied…
…? Allowing content to expire produces a sense of urgency in consumers. It is the ultimate in “act now.” For a brand, providing content that works within an expiration date encourages consumers to act fast and engage quickly. Use limited time filters to connect with followers – Recently, brands have begun offering limited time or use Snapchat…
… method to capturing, organizing and deploying UGC, the technology you choose should offer an efficient system for authenticating images, securing model releases and obtaining image rights. In greater detail, here are the three issues you must address to use UGC responsibly: How do I know an image is authentic? After a photo posts to a social…
Have you ever wondered how much you should share online via social media? Should you share what you ate for lunch? Share what you did last night? What about your kids, dog and professional experiences? Many people confuse authenticity and transparency when it comes to deciding how transparent to be via the social networks.