Authentic Content

  • Why Content Should Be Your Product, Not a Marketing Tactic

    … Published 1 min ago 1 “Content marketing is just solving the same problems that your product solves through media you create and promote.” This quote by Jay Acunzo of NextView ventures in his post Should Startups Blog? stopped me cold and made me re-think content marketing forever. Why did it have such an effect on me? Because…

    Fernando Labastida/ Relevancein Content- 9 readers -
  • Top Marketing Secret Revealed: Be Authentic

    … Published 1 min ago 32 In the past I’ve discussed a trend that is currently plaguing our industry: the lack of humanization in content marketing. Over time, all the listicles, infographics and how-to’s (which can be valuable, don’t get me wrong) have the effect of watering down a brand. They add to the internet noise pollution more than…

    Relevancein Content- 8 readers -
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