Authentic Content

  • How Journalism Can Help You Think Outside the Box When Brainstorming

    … Like marketing, journalism is about people. Consumers of editorial and advertorial matter, in all forms, are still consumers. The person who hates fast food, loves Netflix and drives a Mazda will still be receptive to information about all three, no matter if that information is paid for, or investigated or generated naturally by events…

    Relevancein How To's- 18 readers -
  • Why Content Should Be Your Product, Not a Marketing Tactic

    … Published 1 min ago 1 “Content marketing is just solving the same problems that your product solves through media you create and promote.” This quote by Jay Acunzo of NextView ventures in his post Should Startups Blog? stopped me cold and made me re-think content marketing forever. Why did it have such an effect on me? Because it stated…

    Fernando Labastida/ Relevancein Content- 14 readers -