Authentic Content

  • Why Content Should Be Your Product, Not a Marketing Tactic

    … Published 1 min ago 1 “Content marketing is just solving the same problems that your product solves through media you create and promote.” This quote by Jay Acunzo of NextView ventures in his post Should Startups Blog? stopped me cold and made me re-think content marketing forever. Why did it have such an effect on me? Because…

    Fernando Labastida/ Relevancein Content- 14 readers -
  • Top Marketing Secret Revealed: Be Authentic

    … they provide utility. You may be thinking, “Yeah, but that’s what my audience clicks on!” To address the debate, let’s borrow some analogies from the most authentic pop culture brand that came out of the 90’s: the Spice Girls. Spice Up Your Life Just kidding. The Spice Girls are actually the perfect example of what not to do: manufacture content…

    Relevancein Content- 15 readers -
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