Authentic Content

  • How Journalism Can Help You Think Outside the Box When Brainstorming

    … the story from a run of the mill straight news piece to an angled, nuanced piece that could interest anyone from a gamer to a gran, and a mum and dad to, yes, a gang of criminals. Brands and content strategists should know their personas, and should dig into them and what works. Blogs, infographics, videos– there are many ways to do a job, both short term…

    Relevancein How To's- 18 readers -
  • Why Content Should Be Your Product, Not a Marketing Tactic

    … Published 1 min ago 1 “Content marketing is just solving the same problems that your product solves through media you create and promote.” This quote by Jay Acunzo of NextView ventures in his post Should Startups Blog? stopped me cold and made me re-think content marketing forever. Why did it have such an effect on me? Because…

    Fernando Labastida/ Relevancein Content- 14 readers -