Authenticity

  • BNR 164: Jonathan Crossfield on the fundamental problem with brand authenticity

    … marketing, content marketing, public relations, media, branding and advertising. Here are the links you might need You can find Jonathan here. On My Desk Jonathan recommended the BBC podcast The Digital Human. Nic’s recommendation was Kristen Hansen’s book Traction. James suggested the Radiolab podcast. Have you heard the one about…

    Lush Digital- 17 readers -
  • Brand Storytelling 101: 6 Must Have Content Elements

    … Do you have a brand story that you share with people who come in contact with your brand? A story that serves as the connective tissue and foundation representing the who, what and why your brand exists on this planet today? Your brand story should be the thread which connects your value proposition, team, vision, mission, and purpose…

    Pam Marketing Nutin Social Content- 20 readers -
  • 5 Reasons Your Social Media Marketing Program is Failing

    … business result Why being impatient can be disastrous to your social media planning and execution The importance of understanding your customer The importance of a solid brand architecture and messaging platform to inspire and connect with audience and community Supporting Resources: Audience Analysis Worksheet 10 Tips to Stomp Random Acts…

    Pam Marketing Nutin Social Content- 22 readers -
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