• How to Build an Authentic Brand With a Remarkable Voice

      Businesses today have more ways than ever to connect with their customers. Traditional methods like radio and television are still effective, but now, they can reach out to potential customers in their own homes through channels including social media, email, video and SMS messaging. And if you can do all these things, so can your competition.

      AllFacebookin Social How To's- 11 readers -
    • 10 Time Hacks to Design Your Dream Life and Business

      We all have 24 hours in the day. It’s how we spend each of those hours that determines the pulse, depth, happiness and quality of our life. Have you ever wondered why it seems that some people just simply have more free time? Yes, they may be busy. However, they seem to float through life a bit (or a lot) happier, while you feel as though you are stuck in a hamster wheel.

      Pam Moore/ Pam Marketing Nutin Social- 9 readers -
  • Here’s why the post-truth era can’t extend to marketing

    … your product well. Provide your service well. Do “what it says on the tin”. That shouldn’t be so hard — you wrote what’s on the tin! The secret sauce is really just good storytelling What Ogilvy was talking about was really “good storytelling”. Years before content marketing was thought of as a term or concept, Ogilvy knew that if brands could tell…

    Lush Digitalin Content- 6 readers -
  • The Impact of Instagram Stories on Influencer Marketing

    … it in among the broader context of Instagram? When curation meets authenticity The biggest impact of adding Stories to Instagram is that it will add depth. With a simple update of the application, influencers can now provide a glimpse into the life behind the photos and curated videos. They can share a more unfiltered view into their lives directly…

    Inside Facebook- 9 readers -
  • Why Wasted Words Kill Good Ideas And Cost Sales

    … It’s easy to take the nuts and bolts of our communication for granted. We can all talk and read and write, after all. But as soon as we start to put our own ideas out there – making the leap from reader to blogger, or from consumer to persuader – how we communicate starts to matter. Words become tools. To get a grip on what we’re doing with them…

    The Blog Herald- 8 readers -
  • Why Peer-to-Peer Marketing Does More Than Celebrity Endorsements

    … percent of all American ads. By 2012, that number dropped to 9 percent. What happened? It all comes back to authenticity. Customers now say brands need to be authentic to cut through the noise and make an impact on them. Former Buick marketer Craig Bierley put it best when he said, “I’m not sure anyone really believed that Tiger Woods drove…

    AllTwitterin Social YouTube- 9 readers -
  • High-Risk, High-Reward: Snapchat’s Advertising Revolution

    … commenter called it “the most infuriating hide-the-content ad ploy I’ve ever seen.” Or consider The Atlantic, which found itself embroiled in a controversy for publishing sponsored content in the form of an advertorial from the Church of Scientology. Mistakes like these make consumers feel annoyed, deceived and unfavorable toward brands…

    AllTwitter- 12 readers -
  • 7 Social Branding Dos and Don’ts

    … for their website, as well as what they use for Facebook. That’s a recipe for disaster, according to Margot Bushnaq, CEO of BrandBucket: No matter what your business name is, someone will hear it and immediately think to type in and search for this name on social channels, as well. If you end up with different names on different…

    AllTwitterin Social Twitter- 20 readers -
  • The stress of authenticity and other reasons social media is exhausting

    …; Authenticity Are Not The Same First, a quick lesson. Maybe it’s the teacher in me, but I feel like many marketers use these terms interchangeably when they’re not. Transparency is more about being true to others; offering disclosures as a way to verify that you’re being transparent. Authenticity relates to being your true, authentic self; it means…

    {grow}in Social- 11 readers -
  • How to Find Brand-Boosting YouTube, Instagram Influencers

    … Virtually every company knows that it needs Facebook and Twitter to reach its customers. Across more than 2,000 businesses analyzed by Yes Lifecycle Marketing, 80 percent used Facebook and 82 percent were active on Twitter. But brands have overlooked two other invaluable social platforms: Instagram and YouTube. Among those same businesses…

    AllTwitterin Social Facebook Twitter How To's YouTube- 9 readers -
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