Authenticity

    • Influencer Marketing: The End of Bad Ads

      Going back 10 years ago, ads were disruptions. We didn’t have a choice–if you wanted to watch the big game, you had to suffer through endless beer commercials. Now, content is everywhere (there’s almost too much), and we don’t have to watch ads anymore. In fact, the largest predictable spike in Twitter usage each week is during television breaks for nationally televised sporting events.

      AllFacebookin Twitter- 16 readers -
    • Three Ways Social Influencers Can Start Using Video

      It’s no secret that video is a growing medium. In fact, one-third of all online activity is spent watching video. Social feeds are packed with clips of cats, stunts and makeup tutorials. In the next four years, spend on mobile video is set to grow by 700 percent—and it’s making influencers like yourself rethink your content strategy.

      AllTwitterin Facebook YouTube- 11 readers -
    • Influencer Marketing Hit the Mainstream in 2016 (Report)

      Influencer marketing has been the buzzword for 2016, and it dominated the digital marketing conversation this year. Going into 2017, it’s clear that the market will mature and techniques are likely to change again. A study from content marketing agency Linqia examines the future for influencer marketing in 2017. According to the report, 2016 is the year influencer marketing went mainstream.

      AllTwitter- 11 readers -
  • How to Build an Authentic Brand With a Remarkable Voice

    … incredibly difficult to pretend to be youthful, serious, funny, cool or whatever else you’re trying to be. Marketers talk about authenticity and rarely define it. Authenticity is being exactly who you want your customers to think you are. You can’t fake relevancy. You can’t fake caring. #getrealchat — Pam Moore (@PamMktgNut) October 11, 2016 In the fast…

    AllFacebookin Social How To's- 15 readers -
  • 10 Time Hacks to Design Your Dream Life and Business

    … of the Social Zoom Factor podcast for 10 Time Hacks to help you build the life and business of your dreams. In this 20 minute podcast you will learn: How to have a mindset of essentialism and focus on what will get you to the life you dream of Why you must focus on mind, body and spirit The importance of taking care of you so that you can take better…

    Pam Moore/ Pam Marketing Nutin Social- 10 readers -
  • Here’s why the post-truth era can’t extend to marketing

    … your product well. Provide your service well. Do “what it says on the tin”. That shouldn’t be so hard — you wrote what’s on the tin! The secret sauce is really just good storytelling What Ogilvy was talking about was really “good storytelling”. Years before content marketing was thought of as a term or concept, Ogilvy knew that if brands could tell…

    Lush Digitalin Content- 10 readers -
  • The Impact of Instagram Stories on Influencer Marketing

    … Early this month, Instagram launched Stories, a “‘new” feature that enables users to create stories–a feed of photos and videos complete with your own doodles, captions and stickers, and displayed for 24 hours only. Sound familiar? That’s because it is. In what can only be seen as a fairly shameless copy, Instagram Stories replicates pretty…

    Inside Facebook- 14 readers -
  • Why Wasted Words Kill Good Ideas And Cost Sales

    … painful. Just like blogs, presentations are all too often sunk by a leaden use of language. Anyone who has ever spent time in a boardroom has seen how disastrous a bad pitch can be. Bad pitches are graveyards for good ideas. If you think of every sentence as an ad for your proposition, you’ll be on the right lines. Consider all the great slogans you’ve…

    The Blog Herald- 10 readers -
  • Why Peer-to-Peer Marketing Does More Than Celebrity Endorsements

    … marketing from bloggers or YouTube personalities who have gained authority in a specific industry. A survey from Collective Bias reveals that non-celebrity influencers are 10 times more likely to drive in-store purchases. But even influencers can’t foster personal connections with your brand like a friend or family member. A recommendation from a friend…

    AllTwitterin Social YouTube- 12 readers -
  • High-Risk, High-Reward: Snapchat’s Advertising Revolution

    … Mobile advertising requires striking what can seem like an impossible balance: attracting users’ attention without interrupting whatever else they are doing. The trick is to be interruptive through engaging, well-placed advertising without interrupting. Although mobile advertising has evolved over the past 10 years away from SMS messages…

    AllTwitter- 15 readers -
  • 7 Social Branding Dos and Don’ts

    According to a recent study by Pardot, 80 percent of consumers are more likely to evaluate solutions from the brands they follow on social channels. It’s also been revealed that 67 percent of people are more likely to buy from brands they follow on Twitter, and that 79 percent of people will recommend brands they follow. With more than 2.

    AllTwitter- 21 readers -
  • The stress of authenticity and other reasons social media is exhausting

    …; Authenticity Are Not The Same First, a quick lesson. Maybe it’s the teacher in me, but I feel like many marketers use these terms interchangeably when they’re not. Transparency is more about being true to others; offering disclosures as a way to verify that you’re being transparent. Authenticity relates to being your true, authentic self; it means…

    {grow}in Social- 13 readers -
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