Authenticity

  • 5 Reasons Your Social Media Marketing Program is Failing

    … Unfortunately many small business owners and marketing teams jump on social media expecting fast results. They are quickly disappointed when what they thought was a well thought out social media strategy, campaign or program fall flat on its face. Many social marketing plans fail simply because the marketing architect underestimated…

    Pam Marketing Nutin Social Content- 22 readers -
  • Personal Branding: Authenticity vs Transparency – Do You Know the Difference?

    … Brand Strategy in a Nutshell 10 Tips to Zoom Your Brand with Social Media You Are the Media: 10 Reasons You Need a Blog (episode 111) 15 Characteristics of Human Brands (episode 55) Related Stories How to Use Social Media and Influencer Marketing to Launch a New Business, Product or App Big Announcement! THE Social Media Training Academy and Member Community for Business is Here! Social Selling: 4 Things You Need from Your Buyer Before You Can Sell to Them …

    Pam Moore/ Pam Marketing Nutin Social Facebook Twitter- 21 readers -
  • Brand Newsroom 121: The rise of post-truth everything, and why it needs to stop

    … at a time when traditional journalism is under threat, newsrooms are shrinking and quality control is disappearing. “Once a traditional media source reports it, that legitimizes it, so shame on them if they’re doing it just to get numbers.” — Sarah This is a huge opportunity for brands. If the traditional media channels are fragmenting…

    Lush Digital- 30 readers -
  • 10 Digital Media and Marketing Predictions for 2017

    … will allow reach and engagement to be meaningfully compared across Instagram, Snapchat, Twitter, Facebook, Pinterest, etc. Influencer marketing: Perry says live and real-world initiatives will combat the lack of authenticity, and brands will turn to micro-influencers to build authenticity. Brands will rely on real-world influencer events and activations…

    AllTwitterin Google Facebook Twitter- 49 readers -
  • 53% of Women Made Purchases Due to Influencer Posts (Survey)

    … they followed for promotions and giveaways. No surprise here: Consistency and authenticity are crucial to the influencer economy. Inconsistent captions and photos make influencer posts appear inauthentic, according to the survey results. And too much brand messaging can make a post look fake. However, 63 percent of the survey participants said…

    Inside Facebookin Social Facebook- 24 readers -
  • Finding the right “authenticity level” for your brand

    …. The Marketing Companion podcast is among the top business podcasts in the world. Contact Mark to have him speak to your company event or conference soon. Illustration courtesy Flickr CC and JD Hancock The post Finding the right “authenticity level” for your brand appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. …

    {grow}- 20 readers -
  • Influencer Marketing Hit the Mainstream in 2016 (Report)

    … with the authentic brand content created by social media influencers, 77 percent cite brand/product engagement as key benefits and 56 percent report traffic to websites and landing pages as a key payoff. While one of the biggest challenges the survey participants anticipate in the coming year, the return on investment for influencer marketing…

    AllTwitter- 25 readers -
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