Authenticity

  • Brand Newsroom 121: The rise of post-truth everything, and why it needs to stop

    … Pundits say we’re living in “a post-truth era”, where facts are less influential in shaping public opinion than emotion and public belief. Fake news is all over the internet and is believed to have influenced the United States presidential election. Have lies become a commodity? Don’t we value authenticity anymore? And what does all this mean…

    Lush Digital- 16 readers -
  • 10 Digital Media and Marketing Predictions for 2017

    …; it will become a must-have to understand and retain users. According to Xomad CEO Rob Perry, 2017 will bring about a re-evaluation of traditional qualitative metrics and analytics: Cost-per-engagement models instead of potential impressions will provide more accurate pricing and greater return on investment for influencer strategies. New standards…

    AllTwitterin Google Facebook Twitter- 27 readers -
  • 53% of Women Made Purchases Due to Influencer Posts (Survey)

    … they followed for promotions and giveaways. No surprise here: Consistency and authenticity are crucial to the influencer economy. Inconsistent captions and photos make influencer posts appear inauthentic, according to the survey results. And too much brand messaging can make a post look fake. However, 63 percent of the survey participants said…

    Inside Facebookin Social Facebook- 19 readers -
  • Finding the right “authenticity level” for your brand

    …. The Marketing Companion podcast is among the top business podcasts in the world. Contact Mark to have him speak to your company event or conference soon. Illustration courtesy Flickr CC and JD Hancock The post Finding the right “authenticity level” for your brand appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. …

    {grow}- 16 readers -
  • Influencer Marketing Hit the Mainstream in 2016 (Report)

    … Influencer marketing has been the buzzword for 2016, and it dominated the digital marketing conversation this year. Going into 2017, it’s clear that the market will mature and techniques are likely to change again. A study from content marketing agency Linqia examines the future for influencer marketing in 2017. According to the report, 2016…

    AllTwitter- 14 readers -
  • Influencer Marketing: The End of Bad Ads

    … found that campaigns featuring social media influencers see a return on investment 11 times greater than traditional digital campaigns. Additionally, customers acquired through influencer-centric campaigns are 37 percent more loyal. Why? People trust their friends more than they trust brands; in an online purchase decision, authenticity is king…

    AllFacebookin Twitter- 22 readers -
  • Three Ways Social Influencers Can Start Using Video

    It’s no secret that video is a growing medium. In fact, one-third of all online activity is spent watching video. Social feeds are packed with clips of cats, stunts and makeup tutorials. In the next four years, spend on mobile video is set to grow by 700 percent—and it’s making influencers like yourself rethink your content strategy.

    AllTwitter- 13 readers -
  • How to Build an Authentic Brand With a Remarkable Voice

    … Businesses today have more ways than ever to connect with their customers. Traditional methods like radio and television are still effective, but now, they can reach out to potential customers in their own homes through channels including social media, email, video and SMS messaging. And if you can do all these things, so can your competition…

    AllFacebookin Social How To's- 20 readers -
  • 10 Time Hacks to Design Your Dream Life and Business

    … to our entire digital and social media marketing series on iTunes, Stitcher or SoundCloud! Supporting Resources: Real Leaders Know How to Pivot and Embrace Change (episode 145) Own Monday Like a Boss (episode 127) Power of Positivity in Life and Business Digital Marketing Leaders Must Lead and Learn to Say No (episode 114) Stop…

    Pam Moore/ Pam Marketing Nutin Social- 18 readers -
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