Authenticity

    • 10 Digital Media and Marketing Predictions for 2017

      2016 has been a year of shifts in social media, technology and digital marketing. Influencer marketing went mainstream, the internet became all about video and every digital marketer is looking for a way to connect business outcomes to their social media efforts. So what’s in store for 2017? We queried a panel of digital marketing and technology experts about their predicti ...

      AllTwitterin Google Facebook Twitter- 21 readers -
    • Brand Newsroom 121: The rise of post-truth everything, and why it needs to stop

      Pundits say we’re living in “a post-truth era”, where facts are less influential in shaping public opinion than emotion and public belief. Fake news is all over the internet and is believed to have influenced the United States presidential election. Have lies become a commodity? Don’t we value authenticity anymore? And what does all this mean for brands? Nic, James and Sarah h ...

      Lush Digital- 12 readers -
  • 53% of Women Made Purchases Due to Influencer Posts (Survey)

    … they followed for promotions and giveaways. No surprise here: Consistency and authenticity are crucial to the influencer economy. Inconsistent captions and photos make influencer posts appear inauthentic, according to the survey results. And too much brand messaging can make a post look fake. However, 63 percent of the survey participants said…

    Inside Facebookin Social Facebook- 16 readers -
  • Finding the right “authenticity level” for your brand

    …. The Marketing Companion podcast is among the top business podcasts in the world. Contact Mark to have him speak to your company event or conference soon. Illustration courtesy Flickr CC and JD Hancock The post Finding the right “authenticity level” for your brand appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. …

    {grow}- 14 readers -
  • Influencer Marketing: The End of Bad Ads

    … Going back 10 years ago, ads were disruptions. We didn’t have a choice–if you wanted to watch the big game, you had to suffer through endless beer commercials. Now, content is everywhere (there’s almost too much), and we don’t have to watch ads anymore. In fact, the largest predictable spike in Twitter usage each week is during television…

    AllFacebookin Twitter- 18 readers -
  • Three Ways Social Influencers Can Start Using Video

    … brand Authenticity is a key benchmark. Your audience can tell when you actually love the brand you’re talking about–and when you don’t. That’s all about authenticity and credibility. Without those, you’ll never grow a following. Most influencers focus on a specific topic or area they’re comfortable with, like parenting, tech or fashion. Since…

    AllTwitterin Facebook YouTube- 11 readers -
  • How to Build an Authentic Brand With a Remarkable Voice

    … incredibly difficult to pretend to be youthful, serious, funny, cool or whatever else you’re trying to be. Marketers talk about authenticity and rarely define it. Authenticity is being exactly who you want your customers to think you are. You can’t fake relevancy. You can’t fake caring. #getrealchat — Pam Moore (@PamMktgNut) October 11, 2016 In the fast…

    AllFacebookin Social How To's- 16 readers -
  • 10 Time Hacks to Design Your Dream Life and Business

    … We all have 24 hours in the day. It’s how we spend each of those hours that determines the pulse, depth, happiness and quality of our life. Have you ever wondered why it seems that some people just simply have more free time? Yes, they may be busy. However, they seem to float through life a bit (or a lot) happier, while you feel as though you…

    Pam Moore/ Pam Marketing Nutin Social- 13 readers -
  • The Impact of Instagram Stories on Influencer Marketing

    … it in among the broader context of Instagram? When curation meets authenticity The biggest impact of adding Stories to Instagram is that it will add depth. With a simple update of the application, influencers can now provide a glimpse into the life behind the photos and curated videos. They can share a more unfiltered view into their lives directly…

    Inside Facebook- 17 readers -
  • Why Wasted Words Kill Good Ideas And Cost Sales

    … ever come across: Beanz meanz Heinz, Just do it, It’s the real thing… short, sweet and punchy nails it every time. Authenticity and Sincerity: At the core of good business As we’ve said, every sentence counts when you’re pitching, but for every sentence to count you need to consider its context. As an example, Hiscox points out on their small…

    The Blog Herald- 13 readers -
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