Authenticity

    • 5 Reasons You Need a Personal Branding Strategy and Plan

      One of the most overlooked aspects of social business and social media is the power of the personal brand. Unfortunately, many marketers and business leaders wrongly assume that personal branding is only for those looking to be “famous” or become some type of online or social marketing “guru.” This couldn’t be further from the truth.

      Pam Marketing Nutin Social- 16 readers -
    • Brand Storytelling 101: 6 Must Have Content Elements

      Do you have a brand story that you share with people who come in contact with your brand? A story that serves as the connective tissue and foundation representing the who, what and why your brand exists on this planet today? Your brand story should be the thread which connects your value proposition, team, vision, mission, and purpose with your customers, potential customers, audience, commu.

      Pam Marketing Nutin Social Content- 17 readers -
  • 5 Reasons Your Social Media Marketing Program is Failing

    … Unfortunately many small business owners and marketing teams jump on social media expecting fast results. They are quickly disappointed when what they thought was a well thought out social media strategy, campaign or program fall flat on its face. Many social marketing plans fail simply because the marketing architect underestimated…

    Pam Marketing Nutin Social Content- 22 readers -
  • Facebook’s Algorithm Invites Marketers to Step It Up: Here’s Why

    … Facebook recently threw yet another curveball at marketers, but this time, it’s a challenge worthy of embracing. Aiming to improve News Feed, Facebook’s recent algorithm update has nothing to do with relevance, reach or relationship settings. This time, it’s after clickbait. The social media giant is cracking down on headlines that distort…

    AllFacebookin SEO Google Facebook- 33 readers -
  • Brand Newsroom 121: The rise of post-truth everything, and why it needs to stop

    … at a time when traditional journalism is under threat, newsrooms are shrinking and quality control is disappearing. “Once a traditional media source reports it, that legitimizes it, so shame on them if they’re doing it just to get numbers.” — Sarah This is a huge opportunity for brands. If the traditional media channels are fragmenting…

    Lush Digital- 31 readers -
  • 10 Digital Media and Marketing Predictions for 2017

    … to move to digital, marketers need to be able to measure efficacy beyond last-click measurement. Major players like Google and Facebook need to demonstrate how non-direct-response formats like video drive business results, and that inherently means better attribution. Predictive analytics: Gavin believes analytics will help bring about predictive…

    AllTwitterin Google Facebook Twitter- 49 readers -
  • 53% of Women Made Purchases Due to Influencer Posts (Survey)

    … they followed for promotions and giveaways. No surprise here: Consistency and authenticity are crucial to the influencer economy. Inconsistent captions and photos make influencer posts appear inauthentic, according to the survey results. And too much brand messaging can make a post look fake. However, 63 percent of the survey participants said…

    Inside Facebookin Social Facebook- 24 readers -
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