Authenticity

  • Brand Newsroom 121: The rise of post-truth everything, and why it needs to stop

    … Pundits say we’re living in “a post-truth era”, where facts are less influential in shaping public opinion than emotion and public belief. Fake news is all over the internet and is believed to have influenced the United States presidential election. Have lies become a commodity? Don’t we value authenticity anymore? And what does all this mean…

    Lush Digital- 19 readers -
  • 10 Digital Media and Marketing Predictions for 2017

    … 2016 has been a year of shifts in social media, technology and digital marketing. Influencer marketing went mainstream, the internet became all about video and every digital marketer is looking for a way to connect business outcomes to their social media efforts. So what’s in store for 2017? We queried a panel of digital marketing…

    AllTwitterin Google Facebook Twitter- 36 readers -
  • Finding the right “authenticity level” for your brand

    … By Mark Schaefer One of my readers asked me if I would review his blog and provide some advice. He had been writing for several months and had made no progress with subscriptions, comments, or shares. The most obvious problem was that his content was anonymous. There was no indication of who was writing the blog! No name, no personality…

    {grow}- 16 readers -
  • Influencer Marketing Hit the Mainstream in 2016 (Report)

    … with the authentic brand content created by social media influencers, 77 percent cite brand/product engagement as key benefits and 56 percent report traffic to websites and landing pages as a key payoff. While one of the biggest challenges the survey participants anticipate in the coming year, the return on investment for influencer marketing…

    AllTwitter- 17 readers -
  • Influencer Marketing: The End of Bad Ads

    … Going back 10 years ago, ads were disruptions. We didn’t have a choice–if you wanted to watch the big game, you had to suffer through endless beer commercials. Now, content is everywhere (there’s almost too much), and we don’t have to watch ads anymore. In fact, the largest predictable spike in Twitter usage each week is during television…

    AllFacebookin Twitter- 23 readers -
  • Three Ways Social Influencers Can Start Using Video

    … It’s no secret that video is a growing medium. In fact, one-third of all online activity is spent watching video. Social feeds are packed with clips of cats, stunts and makeup tutorials. In the next four years, spend on mobile video is set to grow by 700 percent—and it’s making influencers like yourself rethink your content strategy…

    AllTwitterin Facebook YouTube- 17 readers -
  • How to Build an Authentic Brand With a Remarkable Voice

    … different media, and that’s where maintaining consistency can be tricky. Keep different types of customers in mind while creating new content. You may have chatty Generation Z customers on Snapchat who like clever graphics, but if your email list is populated by investors, you’ll need to provide more serious news. To sum it up, building…

    AllFacebookin Social How To's- 24 readers -
  • 10 Time Hacks to Design Your Dream Life and Business

    … to our entire digital and social media marketing series on iTunes, Stitcher or SoundCloud! Supporting Resources: Real Leaders Know How to Pivot and Embrace Change (episode 145) Own Monday Like a Boss (episode 127) Power of Positivity in Life and Business Digital Marketing Leaders Must Lead and Learn to Say No (episode 114) Stop…

    Pam Moore/ Pam Marketing Nutin Social- 24 readers -
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