• Interview: Zain Raj on Marketing for Tomorrow, Not Yesterday

    … It’s not enough to play by the old rules of marketing anymore. They’ve changed – for good. In today’s world, the Insight Economy™, even some of the most steadfast and iconic mega-brands are stumbling as they fail to recognize that we’ve moved into a new future. We’ve got educated consumers, brilliant technological advancements, and more channels…

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  • Why and How to Set Up a Gravatar Account

    One absolute for increasing authority and improving search engine ranking is obtaining mentions on relevant sites about your site, brand, product, service or people. Public relations professionals pitch these conversations every single day. They recognize that getting their clients some attention online drives that brand recognition.

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  • Ignite Content Marketing with Sharing, Trust & Emotion w/ @MarkWSchaefer #ContentCode

    Podcast: Play in new window | Download Have you invested heavily in an integrated social and digital platform, content, a blog, website or all of the above? Have you defined your audience, goals, objectives and a plan to reach them? Do you feel as though you have done everything right, yet your content is still not igniting your business or your audience like you know it could and should be.

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