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… Identity Your visual brand identity is the “show, don’t tell” version of your brand. [Tweet This!] It allows your readers to experience your history, your values and your work through their senses and emotions rather than only through a description. Your brand’s “visual voice” are all the visual elements you develop that consistently communicate…
…-publishing. (I may even throw in a few inspirational and fun posts, just so that it’s not all work and no play!) Crafting the Perfect Elevator Pitch “So, what’s your book about?” Umm… Distilling the essence of your book, your author brand, or even your freelance services down into just a few sentences has mentally defeated many a writer…
This post is part of a weekly series on YWP, aptly titled “The Writer’s Weekly Wrap-Up”. Each Sunday, I will endeavour to provide you with a curated list of the best articles I have seen throughout the week that relate to building your platform. The featured articles cover topics on book marketing and promotion, blogging, social media and self-publishing.