Authority Intensive

  • How to Decide Which Content to Sell and What to Give Away for Free

    Editor’s note: The original version of this post was published on April 2, 2014. You are all well aware by now that content is vitally important to your business. But how do you decide which content should be freely available and which content you ought to charge for? Is it possible to give away too much? People struggle with this question all the time.

    Copyblogger- 27 readers -
  • 4 Revelations that Drove Me to Quit My Job and Start a Business

    … Someone in this room is going to change everything because they cared. Seth Godin and his round-framed glasses stared back at a room filled with ambitious entrepreneurs-in-training, and I looked around wondering who would be the next person to “change everything.” That’s how my experience at Copyblogger’s Authority event in 2014 began…

    Copyblogger- 2 readers -
  • What I Learned At Authority Intensive (#Authority2014)

    … Last week I achieved content nirvana attending the first Authority Intensive, a two-day conference that takes a tactical approach to content marketing. Programming was broken out into four topical tracks – design, content, traffic and conversion – to ensure the full picture was being created. Speakers presented on what they knew, what they had…

    Lisa Barone/ Overit- 8 readers -
  • Vapid Content Will Go Away

    … in a meaningful visual way becomes a critical component of success. Marketers can no longer get away with a poorly designed experience. Lee Odden presenting at #Authority14. Lee Odden translated his Optimize message from two years ago to today’s content problems in his presentation “Be the Best Answer.” He said success comes by measuring what works…

    Geoff Livingston/ Vocus Blogin Content- 10 readers -
  • Godin Delivers Authority, Handley Offers Content Wisdom

    … Marketing guru Seth Godin delivered a keynote at Authority Intensive on what it takes to build authority and become a successful business. Godin defined business success as a series of choices. “After 15 years on the Internet, we can safely say shortcuts never work,” said Godin. Success starts with the decision to scale. Freelancers practice…

    Geoff Livingston/ Vocus Blogin Content- 14 readers -
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