Authority Intensive

  • How to Decide Which Content to Sell and What to Give Away for Free

    … your prospect to understand how what you do fits into their life or business, and to imagine getting those benefits. Tutorials and demonstrations can also help existing customers get more out of what they paid for. Free content can give a “free taste” that builds desire for the full meal When your business makes money by selling advice…

    Copybloggerin Content How To's- 34 readers -
  • 4 Revelations that Drove Me to Quit My Job and Start a Business

    … Someone in this room is going to change everything because they cared. Seth Godin and his round-framed glasses stared back at a room filled with ambitious entrepreneurs-in-training, and I looked around wondering who would be the next person to “change everything.” That’s how my experience at Copyblogger’s Authority event in 2014 began…

    Copyblogger- 4 readers -
  • What I Learned At Authority Intensive (#Authority2014)

    … Last week I achieved content nirvana attending the first Authority Intensive, a two-day conference that takes a tactical approach to content marketing. Programming was broken out into four topical tracks – design, content, traffic and conversion – to ensure the full picture was being created. Speakers presented on what they knew, what they had…

    Lisa Barone/ Overit- 8 readers -
  • Vapid Content Will Go Away

    … The overarching theme of Authority Intensive 2014 was the need to create great, meaningful experiences with your content. The conference — designed by the Copyblogger team — encouraged attendees to maximize content design and quality across the board. Almost every session addressed the strategic problem of developing content that is actually…

    Geoff Livingston/ Vocus Blogin Content- 11 readers -
  • Godin Delivers Authority, Handley Offers Content Wisdom

    … Marketing guru Seth Godin delivered a keynote at Authority Intensive on what it takes to build authority and become a successful business. Godin defined business success as a series of choices. “After 15 years on the Internet, we can safely say shortcuts never work,” said Godin. Success starts with the decision to scale. Freelancers practice…

    Geoff Livingston/ Vocus Blogin Content- 15 readers -
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