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All business owners want topical authority in their fields. Having “topical authority” means you’re regarded as an expert in a specific area. Website owners can leverage topical authority to improve inbound marketing and SEO efforts. According to Mark Schmukler, Co-Founder, Managing Partner & Brand Strategist at Sagefrog Marketing Group, “Topical authority is the output o ...
… Calling all experts! Are you an expert in a marketing related topic? Do your fans and readers come to you for your advice and expertise? Our community is active and hungry to learn new things from YOU! If you’re already an active member of the community – or a respected friend and colleague of mine – please listen up! Each week, Monday…