• Confessions of the SEO Marketers

    … that building good, unique content should be good enough to get rankings. That hasn’t been the case for a long time, and good enough to be crawled and indexed doesn’t mean good enough to rank. If you’re not producing the best result in the top 10, why should Google rank you? Rand Fishkin, Moz That guest posting is dead! And also that SEO is on its way…

    Marketing Technology Blogin Paid Search SEO Content- 22 readers -
  • Google Giveth & Google Taketh Away Author Icons

    … Google recently announced they'd be removing a major element from their search engine results pages (SERPs) that they've been featuring for the past couple of years: author icons. Since this is something we Local Marketers have enthusiastically encouraged, what does this mean for businesses now? Should you still incorporate authorship markup…

    Chris Silver Smith/ Search Engine Landin SEO Google- 27 readers -
  • Is Google+ Authorship Still Worth it?

    … was surprised at the move. Like many, my knee-jerk reaction was to be upset and start scratching my head: removing the most visible, tangible benefit of Google+ Authorship certainly isn’t a move that will help inspire more people to start tagging their content and verifying their authorship. It’s demoralizing. But like you, I want to understand what…

    Joel Klettke/ iAcquirein Social SEO Google- 43 readers -
  • PR Pros, Time To Leverage Your Authorship and Social Reach!

    … will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then might be irrelevance. — Eric Schmidt, The New Digital Age Google authorship, the ability to create content online and tie that content to your Google+ profile…

    Allen Mireles/ Vocus Blog- 29 readers -
  • Did Google Stop showing Authorship Photos to benefit Google+?

    … Last week Google announced that it is dropping Authorship profile photos and circle counts in the SERPS. The reason? To clean up the SERPS. And hey, as Google’s Webmaster Trends analyst John Mueller explained: “experiments indicate that click-through behavior on this new less-cluttered design is similar to the previous one.” Solid reason right…

    Bas Van Den Beld/ State of Digitalin Google- 14 readers -
  • How Google Authorship will Continue to Change the Search Paradigm: Slideshow

    … from their end who wrote the piece. The two sides match up resulting in bi-directional verification that an article was indeed authored by a specific person. So what? Google can now decipher the ‘who’ behind content, and this sets us up for a transformational moment in the organic search paradigm. How Google Authorship will continue to change the search paradigm from iAcquire What’s your take on Google Authorship and its impact on search? …

    iAcquirein Social SEO Google- 10 readers -
  • Does Google Authorship Influence Visibility in Google Search?

    … Not long after the introduction of Google Authorship in the summer of 2011, many online marketers started to speculate as to whether the authority of an author could influence author visibility in Google Search. These conversations grew more frequent as some users’ Google+ profiles started to amass authority, and as a result, started to become…

    Brian Jensen/ SEER Interactivein SEO Google- 26 readers -
  • Keep it Real with Authorship

    … Google Authorship was a shake-up for the online community. Suddenly, authors and their content could be tied together, and people could be recognized as authoritative entities on subject matter. But in all the excitement, focus has been put in the wrong place. In this piece, I look at why chasing the metrics surrounding the debated idea…

    Joel Klettke/ iAcquirein SEO- 26 readers -
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