Auto Content Marketing

  • The Atlantic Completes Its Rebound From the Scientology Debacle

    … In the American Gladiators-style face-off for branded content supremacy, Red Bull’s name is hallowed. So is The New York Times, BuzzFeed, and GE. But The Atlantic? Ever since its Scientology debacle, it’s been more punchline than pinup—fair or not. But The Atlantic isn’t down for the count. The publisher has quietly been producing quality…

    Sam Petulla/ The Content Strategistin Content- 12 readers -
  • 5 Awesome Brand Videos That Harness the Power of Music

    … employee, I think it really hit the brand’s colorful, poppy voice on the head. Consumers seem to agree: It’s garnered about 5.5 million views so far. 2. Borjomi’s Water-Bottle-Dispensing “Piano Machine” In a really weird experiment, Ukrainian water company Borjomi left a sideways piano on the sidewalk. Curious bystanders cautiously stepped up…

    Alyssa Hertig/ The Content Strategistin Content- 6 readers -
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