Auto Content Marketing

  • The Atlantic Completes Its Rebound From the Scientology Debacle

    … In the American Gladiators-style face-off for branded content supremacy, Red Bull’s name is hallowed. So is The New York Times, BuzzFeed, and GE. But The Atlantic? Ever since its Scientology debacle, it’s been more punchline than pinup—fair or not. But The Atlantic isn’t down for the count. The publisher has quietly been producing quality…

    Sam Petulla/ The Content Strategistin Content- 14 readers -
  • 5 Awesome Brand Videos That Harness the Power of Music

    … the center of attention. Here are a handful of brands who pushed music into the spotlight: 1. Old Navy’s “Unlimited” Old Navy crafted a mini-musical dedicated to the cringeworthiest of childhood memories: the first day of school. “Will I fit into this puzzle I’m about to walk into?” the protagonist sings. Womp Womp, a purple potato-shaped monster…

    Alyssa Hertig/ The Content Strategistin Content- 7 readers -
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