• 5 Things You Should Know About Performance Metrics in POF (Part 2)

    … optimization, or “Hurdles” as referred in POFpro, is a way of setting up automated tests for creatives based on the amount of data collected. On the right is an example of Hurdles applied we applied to our campaign featured in a previous POF Gamer Case Study. Once you’ve setup a system of Hurdles, you’ve got an automated system that allows you to grow…

    Aziz Kamara/ iPyxel Creations- 5 readers -
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