• Facebook’s Latest Blunder and the Elephant in the Living Room

      The Wall Street Journal reported last Friday that Facebook has been inflating a key performance metric relating to its mobile video ads. With all the chatter about how many seconds (or milliseconds) consumers actually watch Facebook video ads, aren’t the experts missing the point? The point is: Regardless of what Facebook reports, these interruptive ad formats simply don’t work.

      Inside Facebookin Mobile Facebook- 11 readers -
  • Up, Periscope: New Features for iOS 10

    …. Periscope also mentioned in the blog post that auto-play has been introduced for live videos in its home and global feeds, and that users can now see the avatars of other users who join their broadcasts. Readers: What do you think of Periscope’s new features for iOS 10? …

    David Cohen/ AllFacebookin Twitter- 8 readers -
  • Why Are Advertising Execs Rooting for Facebook Video Ads?

    … into their plans and views related to video advertising on Facebook, YouTube, Twitter, Instagram, LinkedIn, Tumbler, Vine, Google+, Snapchat, Pinterest, and other social media sites and apps. According to eMarketer, 54 people responded to the survey. I know, I know, that’s a fairly small sample. But, let’s not quibble about that. Instead, let’s focus…

    Greg Jarboe/ ReelSEOin Social Facebook YouTube- 19 readers -
  • Will Cinemagraphs Take Facebook, Instagram by Storm?

    … Ad agencies and brands are taking advantage of Facebook’s auto-play video capabilities with cinemagraphs, a type of GIF photo where only one piece of the image is moving, SocialTimes parent Adweek reported. An unnamed ad executive told Adweek Facebook released a guide for marketers called “Hacking Facebook Autoplay,” adding: You’re going…

    David Cohen/ AllTwitterin Social Facebook- 12 readers -
  • Lowe’s Runs Hyperlapse Instagram Video Ads During Super Bowl XLIX

    … Home-improvement retailer Lowe’s turned to Hyperlapse, the time-lapse video application from Instagram, to create two Instagram video ads for Super Bowl XLIX Sunday. SocialTimes parent Adweek reported that the two Instagram video ads (embedded below) were part of the “Hypermade” campaign, which highlights home-improvement projects in high…

    David Cohen/ AllTwitterin Social- 15 readers -
  • Facebook: More than 1B Daily Video Views

    … videos on their mobile phones throughout the day, use video that works well with and without sound so people are engaged even if a video is playing silently inline. Consider a text overlay that doesn’t require audio. Focus on your overall campaign objectives: Strong campaigns use a combination of creative assets, such as both photo and video. Brands…

    David Cohen/ AllFacebookin Social YouTube- 16 readers -
  • Facebook Beefs Up Its App Install Ads for the Holiday Shopping Season

    … on Facebook has been extended to include Amazon Fire tablets. Just like targeting Apple, Samsung and HTC devices, mobile app advertisers can now reach audiences on Fire tablets. To advertise Amazon Appstore apps on Facebook to Fire tablet users, combine Fire tablet targeting with the “new smartphone and tablet owners” targeting group, which can be found…

    David Cohen/ AllFacebookin Social- 12 readers -
  • Facebook Likes Publishers, But Will They Like It Back?

    … presentation also provided tips to improve the performance of videos in News Feed: Create for auto-play; be ready to grab your viewer in the first frame (without sound). Know your audience, what they share and comment on and what time of day they check their News Feed. Capture the moment and what’s hot. Include compelling characters. Play…

    AllFacebookin Social Display Facebook- 5 readers -
  • Auto-Play Video Ads Debut on Instagram

    … Auto-play video ads debuted on Instagram Thursday, as Adweek reported that 15-second units from Disney, Activision, Lancôme, Banana Republic and The CW began running on the Facebook-owned photo- and video-sharing network. Adweek pointed out that Instagram applied the same strict standards to video ads that it imposes on photo ads, with all…

    David Cohen/ AllFacebookin Social Facebook- 5 readers -
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