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  • Facebook Video: Expert Insights & Latest Best Practices [Interview]

    … Insights & Best Practices.” As you may know, Mark Robertson is the Founder of ReelSEO (now TubularInsights), and he's one of the industry's leading advocates for video marketing - educating marketers, brands and publishers in strategies and best practices for video marketing, social video, and advertising. I interviewed Robertson about his thoughts…

    Greg Jarboe/ ReelSEOin Social Facebook- 18 readers -
  • Facebook’s Latest Blunder and the Elephant in the Living Room

    … to completion more than 65 percent of the time. Ads are delivered with 0 percent wastage from ad blocking and bot fraud. Ads are averaging click-through rates of 1 percent to 3 percent on the embedded calls to action at the end of the videos. Facebook had been on a roll. In the fourth quarter of 2015 alone, the company raked in $5.6 billion…

    Inside Facebookin Mobile Facebook- 17 readers -
  • Up, Periscope: New Features for iOS 10

    … By David Cohen on Sep. 14, 2016 - 3:00 PM Twitter’s Periscope livestreaming application jumped on board the iOS 10 train. Periscope announced in a blog post that its live broadcasts can now be shared via iMessage, along with custom-designed stickers created for iOS 10. And the Periscope iOS app now offers universal support for the iPad…

    David Cohen/ AllFacebookin Twitter- 8 readers -
  • A Complete Guide to Facebook’s Q2 2016 Earnings Call

    … production tools and consumption experiences for enabling that. For production, I think that means that you need to get the camera experience, and the experience for capturing and uploading videos that you’ve captured to be much better in a more central part the of the experience. On consumption, there are innovations that we’ve had like auto-play in feed…

    David Cohen/ AllFacebookin Facebook Retargeting YouTube- 28 readers -
  • Why Are Advertising Execs Rooting for Facebook Video Ads?

    … video advertising. The Most Important Video Ad Metrics So, is it really significant that three more respondents to Mixpo’s survey said they plan to run video ads on Facebook (87%) than will on YouTube (81.5%)? Well, let’s not bicker and argue over the margin of error. Instead, let’s take a hard look and what respondents to the survey said were…

    Greg Jarboe/ ReelSEOin Social Facebook YouTube- 26 readers -
  • Will Cinemagraphs Take Facebook, Instagram by Storm?

    … Ad agencies and brands are taking advantage of Facebook’s auto-play video capabilities with cinemagraphs, a type of GIF photo where only one piece of the image is moving, SocialTimes parent Adweek reported. An unnamed ad executive told Adweek Facebook released a guide for marketers called “Hacking Facebook Autoplay,” adding: You’re going…

    David Cohen/ AllTwitterin Social Facebook- 16 readers -
  • Lowe’s Runs Hyperlapse Instagram Video Ads During Super Bowl XLIX

    …, it ran auto-play video ads on Facebook to complement its TV spots. Lowe’s told Adweek those Facebook ads totaled 1.2 million views over a three-week period. Adweek pointed out that other brands turning to Instagram video ads during Sunday night’s game included Dove Men+Care, Pepsi and Coca-Cola. Readers: Did you interact on Instagram during Super Bowl XLIX? …

    David Cohen/ AllTwitterin Social- 16 readers -
  • Facebook: More than 1B Daily Video Views

    … tend to watch short videos, they will watch long videos as long as the longer videos are telling good stories. As part of McDonald’s’ global World Cup campaign, for instance, the Creative Shop at Facebook (alongside OMD, ARC Sponsorship and Framestore) re-created the most spectacular moments of the day with a real-time video campaign starring…

    David Cohen/ AllFacebookin Social YouTube- 20 readers -
  • Facebook Beefs Up Its App Install Ads for the Holiday Shopping Season

    … are realizing the value of video at every stage of the buying cycle, from awareness to conversion. This holiday season and moving forward, when eligible, video mobile app ads will play automatically in News Feed. Additionally, advertisers are now able to purchase mobile app ads with video creative through Power Editor. Finally, device targeting…

    David Cohen/ AllFacebookin Social- 17 readers -
  • Facebook Likes Publishers, But Will They Like It Back?

    … presentation also provided tips to improve the performance of videos in News Feed: Create for auto-play; be ready to grab your viewer in the first frame (without sound). Know your audience, what they share and comment on and what time of day they check their News Feed. Capture the moment and what’s hot. Include compelling characters. Play…

    AllFacebookin Social Display Facebook- 7 readers -
  • Auto-Play Video Ads Debut on Instagram

    … Auto-play video ads debuted on Instagram Thursday, as Adweek reported that 15-second units from Disney, Activision, Lancôme, Banana Republic and The CW began running on the Facebook-owned photo- and video-sharing network. Adweek pointed out that Instagram applied the same strict standards to video ads that it imposes on photo ads, with all…

    David Cohen/ AllFacebookin Social Facebook- 8 readers -
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