• Facebook Video: Expert Insights & Latest Best Practices [Interview]

    … resources into enhancing the platform to showcase and promote native video content. Although Facebook has allowed for uploading of native video for many years, they implemented several changes in mid-2014 that made native video, an incredibly popular medium for the platform. After Facebook tested “auto-play” videos beginning in December 2013…

    Greg Jarboe/ ReelSEOin Social Facebook- 23 readers -
  • Facebook’s Latest Blunder and the Elephant in the Living Room

    … ad on mute for three seconds, then we have a bigger problem beyond video ad viewership tracking. At the end of the day, advertisers are seeking conversions, not micro-blips of a consumer’s attention. We are seeing some impressive metrics with shared media video campaigns: Videos are always viewed full-screen and with audio. Videos are viewed…

    Inside Facebookin Mobile Facebook- 20 readers -
  • Up, Periscope: New Features for iOS 10

    …. Periscope also mentioned in the blog post that auto-play has been introduced for live videos in its home and global feeds, and that users can now see the avatars of other users who join their broadcasts. Readers: What do you think of Periscope’s new features for iOS 10? …

    David Cohen/ AllFacebookin Twitter- 8 readers -
  • Why Are Advertising Execs Rooting for Facebook Video Ads?

    … on Facebook were introduced in March 2014, unique visitors to have dropped from 169.6 million to 155.6 million in March 2015. Why did 14 million people stop using Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them? Auto-play is Driving Facebook's…

    Greg Jarboe/ ReelSEOin Social Facebook YouTube- 28 readers -
  • Will Cinemagraphs Take Facebook, Instagram by Storm?

    … Ad agencies and brands are taking advantage of Facebook’s auto-play video capabilities with cinemagraphs, a type of GIF photo where only one piece of the image is moving, SocialTimes parent Adweek reported. An unnamed ad executive told Adweek Facebook released a guide for marketers called “Hacking Facebook Autoplay,” adding: You’re going…

    David Cohen/ AllTwitterin Social Facebook- 16 readers -
  • Lowe’s Runs Hyperlapse Instagram Video Ads During Super Bowl XLIX

    …, it ran auto-play video ads on Facebook to complement its TV spots. Lowe’s told Adweek those Facebook ads totaled 1.2 million views over a three-week period. Adweek pointed out that other brands turning to Instagram video ads during Sunday night’s game included Dove Men+Care, Pepsi and Coca-Cola. Readers: Did you interact on Instagram during Super Bowl XLIX? …

    David Cohen/ AllTwitterin Social- 18 readers -
  • Facebook: More than 1B Daily Video Views

    … videos on their mobile phones throughout the day, use video that works well with and without sound so people are engaged even if a video is playing silently inline. Consider a text overlay that doesn’t require audio. Focus on your overall campaign objectives: Strong campaigns use a combination of creative assets, such as both photo and video. Brands…

    David Cohen/ AllFacebookin Social YouTube- 20 readers -
  • Facebook Likes Publishers, But Will They Like It Back?

    … to emotions. Facebook cited examples from several DCN members that have mastered the platform to increase engagement, including Time’s animation of its covers, which drove 13 times more engagement on Facebook than its standard posts. J.R. McCabe, senior vice president of video at Time, said he was pleased with the growth his company has made in video…

    AllFacebookin Social Display Facebook- 8 readers -
  • Auto-Play Video Ads Debut on Instagram

    … Auto-play video ads debuted on Instagram Thursday, as Adweek reported that 15-second units from Disney, Activision, Lancôme, Banana Republic and The CW began running on the Facebook-owned photo- and video-sharing network. Adweek pointed out that Instagram applied the same strict standards to video ads that it imposes on photo ads, with all…

    David Cohen/ AllFacebookin Social Facebook- 10 readers -
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