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  • Facebook’s Latest Blunder and the Elephant in the Living Room

    … be cheating brands out of literally billions of dollars. In its interesting use of math, Facebook was only counting ads that were viewed for at least three seconds in its average viewing time, which was inflating this important metric by between 60 percent and 80 percent. With Facebook video ads already on mute by default and auto-playing in users…

    Inside Facebookin Mobile Facebook- 11 readers -
  • Up, Periscope: New Features for iOS 10

    …. Periscope also mentioned in the blog post that auto-play has been introduced for live videos in its home and global feeds, and that users can now see the avatars of other users who join their broadcasts. Readers: What do you think of Periscope’s new features for iOS 10? …

    David Cohen/ AllFacebookin Twitter- 8 readers -
  • A Complete Guide to Facebook’s Q2 2016 Earnings Call

    … production tools and consumption experiences for enabling that. For production, I think that means that you need to get the camera experience, and the experience for capturing and uploading videos that you’ve captured to be much better in a more central part the of the experience. On consumption, there are innovations that we’ve had like auto-play in feed…

    David Cohen/ AllFacebookin Facebook Retargeting YouTube- 15 readers -
  • Why Are Advertising Execs Rooting for Facebook Video Ads?

    … into their plans and views related to video advertising on Facebook, YouTube, Twitter, Instagram, LinkedIn, Tumbler, Vine, Google+, Snapchat, Pinterest, and other social media sites and apps. According to eMarketer, 54 people responded to the survey. I know, I know, that’s a fairly small sample. But, let’s not quibble about that. Instead, let’s focus…

    Greg Jarboe/ ReelSEOin Social Facebook YouTube- 24 readers -
  • What I Learned by Missing the First Week of Digital Content NewFronts

    … creators. Maybe that’s why I’ve discovered that marketers and agency executives aren’t the only the people who will decide the winners in the online video and internet marketing industries. The content creators are also going to play a major role. And in the U.S., about two-thirds of the IT departments and about two-thirds of American adults who own a smartphone will also play key roles. So, get your program here. You can’t tell the players without a program. …

    Greg Jarboe/ ReelSEOin Content YouTube- 13 readers -
  • Will Cinemagraphs Take Facebook, Instagram by Storm?

    … Ad agencies and brands are taking advantage of Facebook’s auto-play video capabilities with cinemagraphs, a type of GIF photo where only one piece of the image is moving, SocialTimes parent Adweek reported. An unnamed ad executive told Adweek Facebook released a guide for marketers called “Hacking Facebook Autoplay,” adding: You’re going…

    David Cohen/ AllTwitterin Social Facebook- 13 readers -
  • Lowe’s Runs Hyperlapse Instagram Video Ads During Super Bowl XLIX

    …, it ran auto-play video ads on Facebook to complement its TV spots. Lowe’s told Adweek those Facebook ads totaled 1.2 million views over a three-week period. Adweek pointed out that other brands turning to Instagram video ads during Sunday night’s game included Dove Men+Care, Pepsi and Coca-Cola. Readers: Did you interact on Instagram during Super Bowl XLIX? …

    David Cohen/ AllTwitterin Social- 16 readers -
  • Facebook: More than 1B Daily Video Views

    … be conscious that people will discover your video in News Feed next to a photo from a friend or a status update from a relative. Your video needs to fit in, and it needs to be something that your audience will want to watch and share. With the launch of auto-play and the surge in mobile use, it’s also important to focus on posting videos…

    David Cohen/ AllFacebookin Social YouTube- 19 readers -
  • Facebook Beefs Up Its App Install Ads for the Holiday Shopping Season

    … are realizing the value of video at every stage of the buying cycle, from awareness to conversion. This holiday season and moving forward, when eligible, video mobile app ads will play automatically in News Feed. Additionally, advertisers are now able to purchase mobile app ads with video creative through Power Editor. Finally, device targeting…

    David Cohen/ AllFacebookin Social- 14 readers -
  • Facebook Likes Publishers, But Will They Like It Back?

    … presentation also provided tips to improve the performance of videos in News Feed: Create for auto-play; be ready to grab your viewer in the first frame (without sound). Know your audience, what they share and comment on and what time of day they check their News Feed. Capture the moment and what’s hot. Include compelling characters. Play…

    AllFacebookin Social Display Facebook- 6 readers -
  • Auto-Play Video Ads Debut on Instagram

    … Auto-play video ads debuted on Instagram Thursday, as Adweek reported that 15-second units from Disney, Activision, Lancôme, Banana Republic and The CW began running on the Facebook-owned photo- and video-sharing network. Adweek pointed out that Instagram applied the same strict standards to video ads that it imposes on photo ads, with all…

    David Cohen/ AllFacebookin Social Facebook- 6 readers -
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