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  • Facebook Video: Expert Insights & Latest Best Practices [Interview]

    … resources into enhancing the platform to showcase and promote native video content. Although Facebook has allowed for uploading of native video for many years, they implemented several changes in mid-2014 that made native video, an incredibly popular medium for the platform. After Facebook tested “auto-play” videos beginning in December 2013…

    Greg Jarboe/ ReelSEOin Social Facebook- 15 readers -
  • Facebook’s Latest Blunder and the Elephant in the Living Room

    … The Wall Street Journal reported last Friday that Facebook has been inflating a key performance metric relating to its mobile video ads. With all the chatter about how many seconds (or milliseconds) consumers actually watch Facebook video ads, aren’t the experts missing the point? The point is: Regardless of what Facebook reports, these…

    Inside Facebookin Mobile Facebook- 15 readers -
  • Up, Periscope: New Features for iOS 10

    …. Periscope also mentioned in the blog post that auto-play has been introduced for live videos in its home and global feeds, and that users can now see the avatars of other users who join their broadcasts. Readers: What do you think of Periscope’s new features for iOS 10? …

    David Cohen/ AllFacebookin Twitter- 8 readers -
  • Why Are Advertising Execs Rooting for Facebook Video Ads?

    … leapfrog over YouTube Analytics, which was introduced in November 2011, or the metrics in AdWords for video, which were revamped in December 2014. Yes, Facebook has a metric called “clicks to play video” in addition one called “video views.” But, that’s because Facebook needs to distinguish between the number of times a person has clicked to play…

    Greg Jarboe/ ReelSEOin Social Facebook YouTube- 25 readers -
  • Will Cinemagraphs Take Facebook, Instagram by Storm?

    … Ad agencies and brands are taking advantage of Facebook’s auto-play video capabilities with cinemagraphs, a type of GIF photo where only one piece of the image is moving, SocialTimes parent Adweek reported. An unnamed ad executive told Adweek Facebook released a guide for marketers called “Hacking Facebook Autoplay,” adding: You’re going…

    David Cohen/ AllTwitterin Social Facebook- 16 readers -
  • Lowe’s Runs Hyperlapse Instagram Video Ads During Super Bowl XLIX

    …, it ran auto-play video ads on Facebook to complement its TV spots. Lowe’s told Adweek those Facebook ads totaled 1.2 million views over a three-week period. Adweek pointed out that other brands turning to Instagram video ads during Sunday night’s game included Dove Men+Care, Pepsi and Coca-Cola. Readers: Did you interact on Instagram during Super Bowl XLIX? …

    David Cohen/ AllTwitterin Social- 16 readers -
  • Facebook: More than 1B Daily Video Views

    … In unwelcome news for YouTube and the television industry, Facebook released statistics Wednesday illustrating explosive growth in video uploads and views, saying that the social network has averaged more than 1 billion daily video views since June. Other video stats from Facebook included: The number of video posts per user has shot up 75…

    David Cohen/ AllFacebookin Social YouTube- 20 readers -
  • Facebook Beefs Up Its App Install Ads for the Holiday Shopping Season

    … has logged into the app, a token_for_business field will be present on the User object and added to the signed request passed to Canvas apps. This emits a token that is stable for the same person across multiple apps owned by the same business. This new token has a few specific characteristics: It’s a token, not an ID. As such, it cannot be used…

    David Cohen/ AllFacebookin Social- 17 readers -
  • Facebook Likes Publishers, But Will They Like It Back?

    … presentation also provided tips to improve the performance of videos in News Feed: Create for auto-play; be ready to grab your viewer in the first frame (without sound). Know your audience, what they share and comment on and what time of day they check their News Feed. Capture the moment and what’s hot. Include compelling characters. Play…

    AllFacebookin Social Display Facebook- 7 readers -
  • Auto-Play Video Ads Debut on Instagram

    … creative going under review and an eye toward fresh content, and not repurposed material. Disney is promoting feature film Big Hero 6 (screenshot above, courtesy of Adweek), and senior vice president of media Anthy Price told Adweek: We felt like we wanted to step up in a big way for Big Hero 6, and we’re excited about video. Lancôme is using…

    David Cohen/ AllFacebookin Social Facebook- 8 readers -
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