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  • Facebook Video: Expert Insights & Latest Best Practices [Interview]

    … resources into enhancing the platform to showcase and promote native video content. Although Facebook has allowed for uploading of native video for many years, they implemented several changes in mid-2014 that made native video, an incredibly popular medium for the platform. After Facebook tested “auto-play” videos beginning in December 2013…

    Greg Jarboe/ ReelSEOin Social Facebook- 12 readers -
  • Facebook’s Latest Blunder and the Elephant in the Living Room

    … in ad revenue, 80 percent of which was from mobile. The main benefits of advertising on Facebook are its massive reach of more than 1.5 billion monthly active users and its unprecedented ability to micro-target its audience using the wealth of information it has collected on users. So it’s no surprise that brands have been turning to the social…

    Inside Facebookin Mobile Facebook- 14 readers -
  • Up, Periscope: New Features for iOS 10

    … By David Cohen on Sep. 14, 2016 - 3:00 PM Twitter’s Periscope livestreaming application jumped on board the iOS 10 train. Periscope announced in a blog post that its live broadcasts can now be shared via iMessage, along with custom-designed stickers created for iOS 10. And the Periscope iOS app now offers universal support for the iPad…

    David Cohen/ AllFacebookin Twitter- 8 readers -
  • A Complete Guide to Facebook’s Q2 2016 Earnings Call

    … production tools and consumption experiences for enabling that. For production, I think that means that you need to get the camera experience, and the experience for capturing and uploading videos that you’ve captured to be much better in a more central part the of the experience. On consumption, there are innovations that we’ve had like auto-play in feed…

    David Cohen/ AllFacebookin Facebook Retargeting YouTube- 20 readers -
  • Why Are Advertising Execs Rooting for Facebook Video Ads?

    … on Facebook were introduced in March 2014, unique visitors to Facebook.com have dropped from 169.6 million to 155.6 million in March 2015. Why did 14 million people stop using Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them? Auto-play is Driving Facebook's…

    Greg Jarboe/ ReelSEOin Social Facebook YouTube- 25 readers -
  • What I Learned by Missing the First Week of Digital Content NewFronts

    … creators. Maybe that’s why I’ve discovered that marketers and agency executives aren’t the only the people who will decide the winners in the online video and internet marketing industries. The content creators are also going to play a major role. And in the U.S., about two-thirds of the IT departments and about two-thirds of American adults who own a smartphone will also play key roles. So, get your program here. You can’t tell the players without a program. …

    Greg Jarboe/ ReelSEOin Content YouTube- 17 readers -
  • Will Cinemagraphs Take Facebook, Instagram by Storm?

    … to start seeing a ton of these on Facebook. Because of auto-play, brands need to be doing more with this stuff. This is something that plays out with motion in the feed that’s cool. Advertisers buy it just like video. Kevin Burg and Jamie Beck have been using the cinemagraphs format for ads on Tumblr, and they are now turning their attention to Facebook…

    David Cohen/ AllTwitterin Social Facebook- 16 readers -
  • Lowe’s Runs Hyperlapse Instagram Video Ads During Super Bowl XLIX

    …, it ran auto-play video ads on Facebook to complement its TV spots. Lowe’s told Adweek those Facebook ads totaled 1.2 million views over a three-week period. Adweek pointed out that other brands turning to Instagram video ads during Sunday night’s game included Dove Men+Care, Pepsi and Coca-Cola. Readers: Did you interact on Instagram during Super Bowl XLIX? …

    David Cohen/ AllTwitterin Social- 16 readers -
  • Facebook: More than 1B Daily Video Views

    … be conscious that people will discover your video in News Feed next to a photo from a friend or a status update from a relative. Your video needs to fit in, and it needs to be something that your audience will want to watch and share. With the launch of auto-play and the surge in mobile use, it’s also important to focus on posting videos…

    David Cohen/ AllFacebookin Social YouTube- 20 readers -
  • Facebook Beefs Up Its App Install Ads for the Holiday Shopping Season

    … are realizing the value of video at every stage of the buying cycle, from awareness to conversion. This holiday season and moving forward, when eligible, video mobile app ads will play automatically in News Feed. Additionally, advertisers are now able to purchase mobile app ads with video creative through Power Editor. Finally, device targeting…

    David Cohen/ AllFacebookin Social- 16 readers -
  • Facebook Likes Publishers, But Will They Like It Back?

    … director of Accenture’s media and entertainment practice, said, “Millennials identify more with where they get the content than who made it,” leaving more than a few media execs with a lot to think about, particularly as they consider whether or not to entrust even more of their content delivery to Facebook. Michelle Manafy is the editorial director at nonprofit trade organization Digital Content Next. Image courtesy of Shutterstock. …

    AllFacebookin Social Display Facebook- 6 readers -
  • Auto-Play Video Ads Debut on Instagram

    … creative going under review and an eye toward fresh content, and not repurposed material. Disney is promoting feature film Big Hero 6 (screenshot above, courtesy of Adweek), and senior vice president of media Anthy Price told Adweek: We felt like we wanted to step up in a big way for Big Hero 6, and we’re excited about video. Lancôme is using…

    David Cohen/ AllFacebookin Social Facebook- 8 readers -
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