Auto-Play Video Ads

  • Pinterest Debuts Auto-Play Video Ads, Explore Content-Discovery Feature

    …, expert faves and more” from “top tastemakers, industry experts and even our own Pinterest employees.” Park said publishers with content that can be found in Explore include Tastemade, HGTV, GQ, Refinery29, Harper’s Bazaar, National Geographic, BuzzFeed and Brit+Co. Users can also search by topic and opt to “see all Pins” within those topics. She…

    David Cohen/ AllFacebook- 21 readers -
  • People Prefer Silent, End-Roll, Non-Auto-Play Video Ads (Report)

    … on desktop (40 percent). Despite general negative attitudes toward ads, the majority of respondents do not use ad blockers, nor would they be willing to pay for subscription-based ad-free experiences. 61 percent of respondents always skip video ads, and 31 percent of that group is most annoyed by mid-roll ads. Readers: Did any of the findings by Wibbitz surprise you? Image courtesy of Shutterstock. …

    David Cohen/ AllTwitterin Social- 18 readers -
  • Matthew Idema Details Facebook’s Advertising Product Philosophy

    … in News Feed until 2012. We launched ads on Instagram slowly and methodically, taking the time to gauge people’s responses and the effect for advertisers. We made auto-play video available to advertisers only after product usage and survey responses told us that people enjoyed the auto-play experience. Overall, we choose sustainability over…

    David Cohen/ AllTwitterin Facebook- 16 readers -
  • Lowe’s Runs Hyperlapse Instagram Video Ads During Super Bowl XLIX

    …, it ran auto-play video ads on Facebook to complement its TV spots. Lowe’s told Adweek those Facebook ads totaled 1.2 million views over a three-week period. Adweek pointed out that other brands turning to Instagram video ads during Sunday night’s game included Dove Men+Care, Pepsi and Coca-Cola. Readers: Did you interact on Instagram during Super Bowl XLIX? …

    David Cohen/ AllTwitterin Social- 16 readers -
Get the top posts daily into your mailbox!
3 Blogs about the topic