Auto-Play Video Ads

  • Pinterest Debuts Auto-Play Video Ads, Explore Content-Discovery Feature

    …, expert faves and more” from “top tastemakers, industry experts and even our own Pinterest employees.” Park said publishers with content that can be found in Explore include Tastemade, HGTV, GQ, Refinery29, Harper’s Bazaar, National Geographic, BuzzFeed and Brit+Co. Users can also search by topic and opt to “see all Pins” within those topics. She…

    David Cohen/ AllFacebook- 24 readers -
  • People Prefer Silent, End-Roll, Non-Auto-Play Video Ads (Report)

    … were willing to spend less than 10 seconds watching video ads disapprove of auto-play video ads the most. 80 percent of them prefer silent ads, followed by targeted ads. 55 percent of respondents who were willing to spend 30 to 60 seconds watching video ads prefer targeted ads, and they were more likely to watch on mobile (60 percent) than…

    David Cohen/ AllTwitterin Social- 22 readers -
  • Matthew Idema Details Facebook’s Advertising Product Philosophy

    …? Those are pivots, backtracks, failures and sometimes big leaps forward. They are focus groups with people and conversations with advertisers. They are A/B tests, polls and studies to determine if the product is delivering real business value for different advertisers with different goals in different verticals in every corner of the world. Only…

    David Cohen/ AllTwitterin Facebook- 21 readers -
  • Lowe’s Runs Hyperlapse Instagram Video Ads During Super Bowl XLIX

    …, it ran auto-play video ads on Facebook to complement its TV spots. Lowe’s told Adweek those Facebook ads totaled 1.2 million views over a three-week period. Adweek pointed out that other brands turning to Instagram video ads during Sunday night’s game included Dove Men+Care, Pepsi and Coca-Cola. Readers: Did you interact on Instagram during Super Bowl XLIX? …

    David Cohen/ AllTwitterin Social- 20 readers -
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