Auto-Play Video Ads

  • Pinterest Debuts Auto-Play Video Ads, Explore Content-Discovery Feature

    … crowdsource the best ideas using a combination of what Pinners are loving today and what’s happening in the world around us. And when we come across ideas we think you’d especially want to see, your Explore also includes a collection of your own personalized recommendations. Videos play right where you are so you can instantly see how to bring each idea…

    David Cohen/ AllFacebook- 26 readers -
  • People Prefer Silent, End-Roll, Non-Auto-Play Video Ads (Report)

    … were willing to spend less than 10 seconds watching video ads disapprove of auto-play video ads the most. 80 percent of them prefer silent ads, followed by targeted ads. 55 percent of respondents who were willing to spend 30 to 60 seconds watching video ads prefer targeted ads, and they were more likely to watch on mobile (60 percent) than…

    David Cohen/ AllTwitterin Social- 27 readers -
  • Matthew Idema Details Facebook’s Advertising Product Philosophy

    … in News Feed until 2012. We launched ads on Instagram slowly and methodically, taking the time to gauge people’s responses and the effect for advertisers. We made auto-play video available to advertisers only after product usage and survey responses told us that people enjoyed the auto-play experience. Overall, we choose sustainability over…

    David Cohen/ AllTwitterin Facebook- 23 readers -
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