Auto-Play Video Ads

  • Pinterest Debuts Auto-Play Video Ads, Explore Content-Discovery Feature

    …, expert faves and more” from “top tastemakers, industry experts and even our own Pinterest employees.” Park said publishers with content that can be found in Explore include Tastemade, HGTV, GQ, Refinery29, Harper’s Bazaar, National Geographic, BuzzFeed and Brit+Co. Users can also search by topic and opt to “see all Pins” within those topics. She…

    David Cohen/ AllFacebook- 21 readers -
  • People Prefer Silent, End-Roll, Non-Auto-Play Video Ads (Report)

    … By David Cohen on May. 18, 2016 - 9:30 AM Silence is golden when it comes to video ads, according to a survey of more than 1,100 U.S. Internet users between the ages of 18 and 65 by text-to-video creation platform Wibbitz. Wibbitz—which counts publishers including USA Today Sports, AOL, Popular Science and Reuters among its clients—also…

    David Cohen/ AllTwitterin Social- 19 readers -
  • Matthew Idema Details Facebook’s Advertising Product Philosophy

    … in News Feed until 2012. We launched ads on Instagram slowly and methodically, taking the time to gauge people’s responses and the effect for advertisers. We made auto-play video available to advertisers only after product usage and survey responses told us that people enjoyed the auto-play experience. Overall, we choose sustainability over…

    David Cohen/ AllTwitterin Facebook- 18 readers -
  • Lowe’s Runs Hyperlapse Instagram Video Ads During Super Bowl XLIX

    … speed, and Lowe’s told Adweek in an email that it hoped the ads spur “inspiration and empowerment for the do-it-yourself millennial customer.” Adweek pointed out that while Lowe’s did not air any ads during the television broadcast of Super Bowl XLIX, it did sponsor the National Football League’s Thursday Night Football and, on the social media side…

    David Cohen/ AllTwitterin Social- 18 readers -
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