Auto-Play Video Ads

  • Pinterest Debuts Auto-Play Video Ads, Explore Content-Discovery Feature

    … Auto-play video ads have arrived on Pinterest, along with a new Explore content-discovery feature for users. Pinterest announced in early August that it was developing a fully integrated native video player, and later that month, the social network launched Promoted Video, video ads containing featured Pins. Promoted videos have now gone…

    David Cohen/ AllFacebook- 25 readers -
  • People Prefer Silent, End-Roll, Non-Auto-Play Video Ads (Report)

    … were willing to spend less than 10 seconds watching video ads disapprove of auto-play video ads the most. 80 percent of them prefer silent ads, followed by targeted ads. 55 percent of respondents who were willing to spend 30 to 60 seconds watching video ads prefer targeted ads, and they were more likely to watch on mobile (60 percent) than…

    David Cohen/ AllTwitterin Social- 25 readers -
  • Matthew Idema Details Facebook’s Advertising Product Philosophy

    … in News Feed until 2012. We launched ads on Instagram slowly and methodically, taking the time to gauge people’s responses and the effect for advertisers. We made auto-play video available to advertisers only after product usage and survey responses told us that people enjoyed the auto-play experience. Overall, we choose sustainability over…

    David Cohen/ AllTwitterin Facebook- 23 readers -
  • Lowe’s Runs Hyperlapse Instagram Video Ads During Super Bowl XLIX

    … Home-improvement retailer Lowe’s turned to Hyperlapse, the time-lapse video application from Instagram, to create two Instagram video ads for Super Bowl XLIX Sunday. SocialTimes parent Adweek reported that the two Instagram video ads (embedded below) were part of the “Hypermade” campaign, which highlights home-improvement projects in high…

    David Cohen/ AllTwitterin Social- 23 readers -
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