Auto-Play Video Ads

  • Pinterest Debuts Auto-Play Video Ads, Explore Content-Discovery Feature

    … crowdsource the best ideas using a combination of what Pinners are loving today and what’s happening in the world around us. And when we come across ideas we think you’d especially want to see, your Explore also includes a collection of your own personalized recommendations. Videos play right where you are so you can instantly see how to bring each idea…

    David Cohen/ AllFacebook- 16 readers -
  • How Facebook Live Will Impact the Near Future of Video Advertising

    What does Facebook Live mean for the future of video advertising? It means YouTube and Hulu will be eating Facebook’s leftovers. As Facebook–which has most of its traffic on mobile–increases the adoption of its Facebook Live platform, we’ll see the landscape of video advertising change dramatically and quickly.

    Inside Facebook- 25 readers -
  • People Prefer Silent, End-Roll, Non-Auto-Play Video Ads (Report)

    … By David Cohen on May. 18, 2016 - 9:30 AM Silence is golden when it comes to video ads, according to a survey of more than 1,100 U.S. Internet users between the ages of 18 and 65 by text-to-video creation platform Wibbitz. Wibbitz—which counts publishers including USA Today Sports, AOL, Popular Science and Reuters among its clients—also…

    David Cohen/ AllTwitterin Social- 16 readers -
  • Matthew Idema Details Facebook’s Advertising Product Philosophy

    … in News Feed until 2012. We launched ads on Instagram slowly and methodically, taking the time to gauge people’s responses and the effect for advertisers. We made auto-play video available to advertisers only after product usage and survey responses told us that people enjoyed the auto-play experience. Overall, we choose sustainability over…

    David Cohen/ AllTwitterin Facebook- 16 readers -
  • Lowe’s Runs Hyperlapse Instagram Video Ads During Super Bowl XLIX

    … Home-improvement retailer Lowe’s turned to Hyperlapse, the time-lapse video application from Instagram, to create two Instagram video ads for Super Bowl XLIX Sunday. SocialTimes parent Adweek reported that the two Instagram video ads (embedded below) were part of the “Hypermade” campaign, which highlights home-improvement projects in high…

    David Cohen/ AllTwitterin Social- 16 readers -
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