Auto-Play Video Ads

  • People Prefer Silent, End-Roll, Non-Auto-Play Video Ads (Report)

    … were willing to spend less than 10 seconds watching video ads disapprove of auto-play video ads the most. 80 percent of them prefer silent ads, followed by targeted ads. 55 percent of respondents who were willing to spend 30 to 60 seconds watching video ads prefer targeted ads, and they were more likely to watch on mobile (60 percent) than…

    David Cohen/ AllTwitterin Social- 16 readers -
  • Matthew Idema Details Facebook’s Advertising Product Philosophy

    … in News Feed until 2012. We launched ads on Instagram slowly and methodically, taking the time to gauge people’s responses and the effect for advertisers. We made auto-play video available to advertisers only after product usage and survey responses told us that people enjoyed the auto-play experience. Overall, we choose sustainability over…

    David Cohen/ AllTwitterin Facebook- 16 readers -
  • Facebook Expands Desktop Video App Ads, Carousel Mobile App Ads

    … app engagement ads last month, and the feature is now available via Power Editor, the ads API and Facebook Marketing Partners. Banks wrote: The carousel format gives you more creative real estate in News Feed to showcase compelling imagery for your mobile app ad. You can showcase up to five images within a single ad unit, and Facebook will optimize the order of the images based on the relevance to each targeted individual. Developers: What are your early thoughts on these new advertising options? …

    David Cohen/ Inside Facebookin Social Facebook- 25 readers -
  • Lowe’s Runs Hyperlapse Instagram Video Ads During Super Bowl XLIX

    …, it ran auto-play video ads on Facebook to complement its TV spots. Lowe’s told Adweek those Facebook ads totaled 1.2 million views over a three-week period. Adweek pointed out that other brands turning to Instagram video ads during Sunday night’s game included Dove Men+Care, Pepsi and Coca-Cola. Readers: Did you interact on Instagram during Super Bowl XLIX? …

    David Cohen/ AllTwitterin Social- 16 readers -
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