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  • How Facebook Live Will Impact the Near Future of Video Advertising

    What does Facebook Live mean for the future of video advertising? It means YouTube and Hulu will be eating Facebook’s leftovers. As Facebook–which has most of its traffic on mobile–increases the adoption of its Facebook Live platform, we’ll see the landscape of video advertising change dramatically and quickly.

    Inside Facebook- 17 readers -
  • Matthew Idema Details Facebook’s Advertising Product Philosophy

    … more valuable to the people who see them. So we don’t just invest in building ad solutions that are both suitable to the platform and the way people use it: We invest in building the technology that powers ad relevance, too. This philosophy guides us through every platform and product we build. We launched News Feed in 2006 but didn’t introduce ads…

    David Cohen/ AllTwitterin Facebook- 14 readers -
  • Native Videos Dominate on Facebook (Study)

    … million Facebook video posts: Facebook native video: 0.53 percent YouTube: 0.15 percent Vimeo: 0.13 percent Other: 0.14 percent Quintly also found that in terms of videos uploaded to Facebook, native videos also dominated, with videos from YouTube not quite accounting for one-quarter of videos posted to pages, and other video players—Twitch, Vevo…

    David Cohen/ AllTwitterin Social Facebook YouTube- 16 readers -
  • Facebook Debuts Two New Tools for Video Publishers

    … Facebook Monday announced the introduction of two new tools enabling publishers to embed videos and posts from Facebook elsewhere on the Web. Software engineer Lucas Cheon announced the introduction of an application-programming interface for its embedded video player, as well as the launch of support for the oEmbed standard, in a blog post…

    David Cohen/ AllTwitterin Social Facebook- 10 readers -
  • 10 Tips for Publishing Videos on Facebook

    … helpful for page admins dealing with licensing restrictions. Add captions to tell your story with and without sound: Captions are an effective way to draw the attention of Facebook users who are viewing auto-play videos with no sound. Edit and manage all your videos with your video library: Facebook’s video library enables page admins to organize…

    David Cohen/ Inside Facebookin Social Facebook- 10 readers -
  • Why Social Networks and Marketers are Flocking to Native Video

    … product earlier this year, and while Facebook auto-play videos seemed like a bad idea for users, video on Facebook was a boon for brand awareness. Snapchat CEO Evan Spiegel pitched his own native video product recently, and even Pinterest is getting in on the action with Cinematic Pins. Video already makes up 78 percent of Internet data…

    AllTwitterin Social Facebook Twitter- 21 readers -
  • Will Cinemagraphs Take Facebook, Instagram by Storm?

    … to start seeing a ton of these on Facebook. Because of auto-play, brands need to be doing more with this stuff. This is something that plays out with motion in the feed that’s cool. Advertisers buy it just like video. Kevin Burg and Jamie Beck have been using the cinemagraphs format for ads on Tumblr, and they are now turning their attention to Facebook…

    David Cohen/ AllTwitterin Social Facebook- 12 readers -
  • Facebook: More than 1B Daily Video Views

    … In unwelcome news for YouTube and the television industry, Facebook released statistics Wednesday illustrating explosive growth in video uploads and views, saying that the social network has averaged more than 1 billion daily video views since June. Other video stats from Facebook included: The number of video posts per user has shot up 75…

    David Cohen/ AllFacebookin Social YouTube- 16 readers -
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