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  • Matthew Idema Details Facebook’s Advertising Product Philosophy

    …? Those are pivots, backtracks, failures and sometimes big leaps forward. They are focus groups with people and conversations with advertisers. They are A/B tests, polls and studies to determine if the product is delivering real business value for different advertisers with different goals in different verticals in every corner of the world. Only…

    David Cohen/ AllTwitterin Facebook- 21 readers -
  • Native Videos Dominate on Facebook (Study)

    … million Facebook video posts: Facebook native video: 0.53 percent YouTube: 0.15 percent Vimeo: 0.13 percent Other: 0.14 percent Quintly also found that in terms of videos uploaded to Facebook, native videos also dominated, with videos from YouTube not quite accounting for one-quarter of videos posted to pages, and other video players—Twitch, Vevo…

    David Cohen/ AllTwitterin Social Facebook YouTube- 24 readers -
  • Facebook Debuts Two New Tools for Video Publishers

    … Facebook Monday announced the introduction of two new tools enabling publishers to embed videos and posts from Facebook elsewhere on the Web. Software engineer Lucas Cheon announced the introduction of an application-programming interface for its embedded video player, as well as the launch of support for the oEmbed standard, in a blog post…

    David Cohen/ AllTwitterin Social Facebook- 17 readers -
  • 10 Tips for Publishing Videos on Facebook

    … Video has evolved into a more accessible and essential tool for brands on Facebook, and product manager Anaid Gomez-Ortigoza shared 10 tips for making the most of the medium. Gomez-Ortigoza highlighted recent improvements including the addition of a videos tab to page insights and changes to the video-uploading process, and she shared…

    David Cohen/ Inside Facebookin Social Facebook- 23 readers -
  • Why Social Networks and Marketers are Flocking to Native Video

    … Video is taking over the Internet. Streaming services like Netflix and Hulu have disrupted the cable industry business model. And until recently, people could share video from external sites on social media channels. But now social networks are adopting native video. The objective: to contain the user experience. Twitter launched its video…

    AllTwitterin Social Facebook Twitter- 26 readers -
  • Will Cinemagraphs Take Facebook, Instagram by Storm?

    … Ad agencies and brands are taking advantage of Facebook’s auto-play video capabilities with cinemagraphs, a type of GIF photo where only one piece of the image is moving, SocialTimes parent Adweek reported. An unnamed ad executive told Adweek Facebook released a guide for marketers called “Hacking Facebook Autoplay,” adding: You’re going…

    David Cohen/ AllTwitterin Social Facebook- 17 readers -
  • Facebook: More than 1B Daily Video Views

    … be conscious that people will discover your video in News Feed next to a photo from a friend or a status update from a relative. Your video needs to fit in, and it needs to be something that your audience will want to watch and share. With the launch of auto-play and the surge in mobile use, it’s also important to focus on posting videos…

    David Cohen/ AllFacebookin Social YouTube- 22 readers -
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