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  • Matthew Idema Details Facebook’s Advertising Product Philosophy

    …? Those are pivots, backtracks, failures and sometimes big leaps forward. They are focus groups with people and conversations with advertisers. They are A/B tests, polls and studies to determine if the product is delivering real business value for different advertisers with different goals in different verticals in every corner of the world. Only…

    David Cohen/ AllTwitterin Facebook- 23 readers -
  • Native Videos Dominate on Facebook (Study)

    … million Facebook video posts: Facebook native video: 0.53 percent YouTube: 0.15 percent Vimeo: 0.13 percent Other: 0.14 percent Quintly also found that in terms of videos uploaded to Facebook, native videos also dominated, with videos from YouTube not quite accounting for one-quarter of videos posted to pages, and other video players—Twitch, Vevo…

    David Cohen/ AllTwitterin Social Facebook YouTube- 24 readers -
  • Facebook Debuts Two New Tools for Video Publishers

    …. Cheon wrote that the API will allow publishers to more easily embed public Facebook videos and posts on other sites, with greater customization options, adding that the following options are included in the embedded video player API: Auto-play (with or without sound) Volume control Playlists Player controls Event and error handling Custom buttons…

    David Cohen/ AllTwitterin Social Facebook- 17 readers -
  • 10 Tips for Publishing Videos on Facebook

    … to determine the content that performed the strongest during a specific date range, as well as other analytics and metrics, Monitor your retention graph: If there is a point during a video where the drop-off by users is significant, page admins can tweak their content to make it more engaging. Track engagement metrics: Likes, comments and shares give page admins valuable information about audience sentiment and reception. Readers: Anything to add? …

    David Cohen/ Inside Facebookin Social Facebook- 24 readers -
  • Why Social Networks and Marketers are Flocking to Native Video

    … product earlier this year, and while Facebook auto-play videos seemed like a bad idea for users, video on Facebook was a boon for brand awareness. Snapchat CEO Evan Spiegel pitched his own native video product recently, and even Pinterest is getting in on the action with Cinematic Pins. Video already makes up 78 percent of Internet data…

    AllTwitterin Social Facebook Twitter- 26 readers -
  • Will Cinemagraphs Take Facebook, Instagram by Storm?

    … to start seeing a ton of these on Facebook. Because of auto-play, brands need to be doing more with this stuff. This is something that plays out with motion in the feed that’s cool. Advertisers buy it just like video. Kevin Burg and Jamie Beck have been using the cinemagraphs format for ads on Tumblr, and they are now turning their attention to Facebook…

    David Cohen/ AllTwitterin Social Facebook- 17 readers -
  • Facebook: More than 1B Daily Video Views

    … videos on their mobile phones throughout the day, use video that works well with and without sound so people are engaged even if a video is playing silently inline. Consider a text overlay that doesn’t require audio. Focus on your overall campaign objectives: Strong campaigns use a combination of creative assets, such as both photo and video. Brands…

    David Cohen/ AllFacebookin Social YouTube- 22 readers -
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