Auto-Play Videos

  • How Facebook Live Will Impact the Near Future of Video Advertising

    … percent, are an even split among those neutral to auto-play and those who like auto-play. Facebook Live is the social media company smartly doubling down in the video space. Since YouTube’s launch in 2005, it had the video market covered. But Facebook exposes a tear in the seam of YouTube’s seemingly unstoppable video domination. We’ve seen the future of video, and it’s Facebook Live. Rich Sutton is chief revenue officer at global media and direct marketing company Trusted Media Brands. …

    Inside Facebookin Google Facebook YouTube- 31 readers -
  • Matthew Idema Details Facebook’s Advertising Product Philosophy

    … in News Feed until 2012. We launched ads on Instagram slowly and methodically, taking the time to gauge people’s responses and the effect for advertisers. We made auto-play video available to advertisers only after product usage and survey responses told us that people enjoyed the auto-play experience. Overall, we choose sustainability over…

    David Cohen/ AllTwitterin Facebook- 23 readers -