Auto-Play Videos

  • Matthew Idema Details Facebook’s Advertising Product Philosophy

    … in News Feed until 2012. We launched ads on Instagram slowly and methodically, taking the time to gauge people’s responses and the effect for advertisers. We made auto-play video available to advertisers only after product usage and survey responses told us that people enjoyed the auto-play experience. Overall, we choose sustainability over…

    David Cohen/ AllTwitterin Facebook- 16 readers -
  • Native Videos Dominate on Facebook (Study)

    … million Facebook video posts: Facebook native video: 0.53 percent YouTube: 0.15 percent Vimeo: 0.13 percent Other: 0.14 percent Quintly also found that in terms of videos uploaded to Facebook, native videos also dominated, with videos from YouTube not quite accounting for one-quarter of videos posted to pages, and other video players—Twitch, Vevo…

    David Cohen/ AllTwitterin Social Facebook YouTube- 20 readers -
  • Facebook Debuts Two New Tools for Video Publishers

    … sharing to Facebook pages and Instagram, as well as a way for fans to subscribe to the Selena Gomez email list. The CES (International Consumer Electronics Show) video player has simple overlays so people can register for the event or visit the hotel website where they can book a room. Cheon also provided details on the new support for oEmbed: oEmbed…

    David Cohen/ AllTwitterin Social Facebook- 11 readers -
  • 10 Tips for Publishing Videos on Facebook

    … helpful for page admins dealing with licensing restrictions. Add captions to tell your story with and without sound: Captions are an effective way to draw the attention of Facebook users who are viewing auto-play videos with no sound. Edit and manage all your videos with your video library: Facebook’s video library enables page admins to organize…

    David Cohen/ Inside Facebookin Social Facebook- 14 readers -
  • Why Social Networks and Marketers are Flocking to Native Video

    … product earlier this year, and while Facebook auto-play videos seemed like a bad idea for users, video on Facebook was a boon for brand awareness. Snapchat CEO Evan Spiegel pitched his own native video product recently, and even Pinterest is getting in on the action with Cinematic Pins. Video already makes up 78 percent of Internet data…

    AllTwitterin Social Facebook Twitter- 23 readers -
  • Will Cinemagraphs Take Facebook, Instagram by Storm?

    … Ad agencies and brands are taking advantage of Facebook’s auto-play video capabilities with cinemagraphs, a type of GIF photo where only one piece of the image is moving, SocialTimes parent Adweek reported. An unnamed ad executive told Adweek Facebook released a guide for marketers called “Hacking Facebook Autoplay,” adding: You’re going…

    David Cohen/ AllTwitterin Social Facebook- 16 readers -
  • Facebook: More than 1B Daily Video Views

    … videos on their mobile phones throughout the day, use video that works well with and without sound so people are engaged even if a video is playing silently inline. Consider a text overlay that doesn’t require audio. Focus on your overall campaign objectives: Strong campaigns use a combination of creative assets, such as both photo and video. Brands…

    David Cohen/ AllFacebookin Social YouTube- 20 readers -
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