Automated Bid Strategies

  • 6 Bottom Line Boosting Tips for Paid Search

    … “It depends”. In my 2+ years at Hanapin Marketing, I’ve come to learn that this is a universal truth across the industry. There is no shared magic number for ROI or CPA. There is no perfect CTR or CVR. And there most certainly isn’t a singular strategic approach that can navigate across all industries and account types. That said, I do think…

    PPC Heroin Affiliate Paid Search- 11 readers -
  • Google Target Outranking Share Bid Strategy Success

    … August 24, 2017 A major focus over at the Google headquarters in 2017 has been to increase automated bid offering within the AdWords platform. They have refined existing methods and added new capabilities. Approached with a unique situation earlier in the year, our client team decided to place our personal experiences and hesitancy…

    PPC Heroin Paid Search Google- 16 readers -
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