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…, social publishing and prospecting, automated programs, A/B testing, CRM integration, webinar management and more. With Act-On, marketing efforts can be measured and optimized based on hard data rather than gut feelings. Marketers can easily: Manage and optimize all the stages of the customer experience; Attribute marketing spend to revenue…
Content Marketing, Content Promotion, Influencer Outreach, Owned Media, Paid Media, Relationship Building, Shared Media Content creation has been cited as one of the most relevant digital marketing trends for 2015 with one third of marketers citing this strategy as a key focus in the year ahead.
… Automation isn’t necessarily a four letter word, but when it come to social media, it’s close. Using automation can certainly make your Twitter life easier, and there are situations where it is highly effective. However, automating an entire marketing campaign? It’s probably not a great idea. If you’re already sending out robotic, automated…