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Modern marketing is digital marketing. Its broad scope spans outbound and inbound tactics, lead generation and nurturing strategies, and customer lifecycle optimization and advocacy programs. To succeed, marketers need a digital marketing solution that’s capability-rich, flexible, interoperable with other systems and tools, intuitive, easy to use, effective and cost-efficient.
… is not likely. Marketers should be ready to help their prospective buyers along a path that may have a few more twists and turns. This is where the use of retargeting comes in. There are a few common ways to employ this strategy, depending on the goals of your campaign. Tracking URLs Campaign tracking is a tactic that allows you to add a tracking…
… Automation isn’t necessarily a four letter word, but when it come to social media, it’s close. Using automation can certainly make your Twitter life easier, and there are situations where it is highly effective. However, automating an entire marketing campaign? It’s probably not a great idea. If you’re already sending out robotic, automated…