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… is either to be the content curator or to be the brand trusted above all others. If we can create content that is un-missable, unmistakable, and un-copy-able we might have a chance … but let’s explore this idea a little more, shall we? Tom Webster and I dive over the crappy content waterfall in our latest Marketing Companion episode. We punch…
A few months ago, I participated in a study to rate the quality of 10 different blog post writers. I assigned a rather difficult topic to these writers and rated the anonymous results from 1-10. The top three posts were very close. Extremely well-written, well-researched, and interesting. As it turned out, two of the top three posts were written by a computer. Yes.